Skip to main content

SoftBank Invests in Adverity in $120M series D round

Vienna-based marketing analytics startup Adverity has raised $120 million in an equity funding round led by SoftBank Group Corp.’s Vision Fund 2, helping it to tap growing demand for consumer data.

The startup sees an opportunity in allowing sellers to improve their marketing as Apple Inc. and Google make it harder for brands to track consumers, increasing the value of other sources of information on how people behave online.

“It’s a great opportunity for marketing teams to get ahead again because it’s leveling the field for everybody,” Chief Executive Officer and co-founder Alexander Igelsbock said in an interview.

Established in 2015, Adverity says it pulls in data from more than 500 sources to offer analysis and insights on a brand’s marketing efforts across platforms such as Amazon.com Inc. and ByteDance Ltd.’s TikTok.

Read More…

The Business of Marketing Featuring Elias Guerra, CEO of Popwallet

Throughout season 2 of The Business of Marketing podcast, there will be a spotlight featuring a selection of startup companies working with SAP.iO to accelerate their business. This episode, you will hear from Elias Guerra, CEO of Popwallet and participant in SAP.io Foundries Program, and shares some of the biggest drivers that impacted the growth of his company and the ways that SAP.iO was supportive through this process for growth in the future.

 

Listen to podcast here…

Too Good To Go Partners With Waze to Fight Food Waste

Too Good To Go is an app that connects users to stores and restaurants with unsold surplus food and offers it at a discounted price. This week, the company announced that it has partnered with Waze, a GPS navigation software app, to fight food waste.

The partnership is called Waze for Good initiative, and it will last throughout the month of August. On the Waze app, the map will feature 100 Too Good To Go partner businesses in the metro areas of Washington D.C., Seattle, New York, Philadelphia, and Portland. Some of the featured stores will include Just Salad, Auntie Anne’s La Colombe, Juice Press, PLNT Burger, Café d’Avignon.

Waze users will see dropped pins on the map for Too Good To Go business partners. When selected, these pins will give information about the business and the initiative. The participating partners will offer “surprise bags” of surplus food, costing around $3.99-$5.99 each, that users can pick up. Earlier this month, Too Good To Go partnered with JOKR, a ghost grocery store chain to offer similar $5 surprise bags of surplus products.

Read More…

Customer Experience Is Key As Consumers Share More Online Reviews

While many things changed in 2020, in the e-commerce industry things may have shifted particularly drastically, with an impressive spike in online shopping on a global scale. Pandemic lockdowns catalyzed a process that was already underway in pre-Covid times — the transition from in-store to online shopping.

As consumers get increasingly more comfortable with researching and purchasing products online, they are also becoming more used to expressing their feedback through online product reviews and social media. Recent research indicates that in 2020 there was a surge in product reviews in multiple markets; more on that to follow.

What does this change mean for e-commerce companies? How can businesses leverage this change? In this article, I’ll share a bit about what our company noticed while doing research on the beauty industry and what I think e-commerce executives can do to make sure their brands stay relevant.

Read More…

Quickly leverage rich external data to improve decision making using Explorium

The need for companies to leverage external data is no longer a nice-to-have, but critical to success. Extracting quality data from a variety of reputable sources is extremely labor-intensive, costly, and manual. Looking to streamline and more effectively leverage external context to feed into your analytical models and improve decision making? Meet Explorium.

With Explorium, SAP Sales Cloud & Customer Data Cloud customers can tap into their first-party data and dynamically integrate it with outside sources, extracting powerful context-based signals to inform more precise acquisition, conversion and retention decisions, across channels & markets, in far less time. Explorium will help SAP customers increase revenue, streamline operations, reduce risks, and automate model performance, model prediction, and model training.

Read More…

Drive Meaningful Consumer Engagement with SundaySky

It’s official: Brands who do not incorporate real-time content rendering will be left in the dust. Today, digital is no longer a “nice-to-have,” but critical to a company’s success. As more and more brands turn to video as a means to connect with consumers, they are realizing how difficult and costly it is to create and maintain engaging and scalable video experiences as well as measure their impact.

Enter SundaySky.

SundaySky built a real-time content rendering engine in the cloud with infinite scale that intelligently versions video relevant to each individual viewer, activated by optional data. SundaySky empowers brands to deliver video experiences at critical moments along customer journeys in order to engage, educate, and inspire.

Rethinking Video

Whether operating in CPG and retail, or insurance and telecommunications industries, SundaySky gives marketers and CX business leaders the tools to simply drag and drop creative assets into video templates order to weave together a beautifully branded, relevant video. Users can build their own experiences from scratch and get inspired by existing industry templates with SundaySky’s easy-to-use modules, no video or after-effects experience needed. After the video is created, users can deploy the experience on commerce sites and distribute through email and mobile apps.

Read More…

Grow Your Online Sales with Algopix — Product Intelligence Platform for E-commerce

With increased competition in all areas and markets across the e-commerce world, the never-ending shifts in online marketing, and the gaps between brick-and-mortar and online stores, brands are really feeling the heat. In order to thrive and gain market share, brands need access to actionable, real-time data.

Enter Algopix, a product intelligence platform for e-commerce.

Analyze and benchmark your market share gain and loss by platform or competitor

Using Algopix, brands can understand the sales volume of every product in the e-commerce market across all countries and channels. How does it work? Algopix receives data from over 70,000 brands and online sellers, aggregates and anonymizes the data, and then informs CPGs and brands the sales volume, how market share changes over time, and what causes these changes, for every brand, product category, or product.

A solution for various business leaders across the organization

Using Algopix’s solution, marketing managers can understand what campaigns work and drive market share up, and brand and product managers can realize what products are high demand in the market, what products their competitors are selling, and what product launches are successful. C-level executives working with Algopix can better understand the gap between what is happening in brick and mortar vs. what is happening online, and gain a comprehensive understanding of what works, what doesn’t work, and who is taking market share in real time.

Read More…

Harness the power of brand enthusiasm among your consumers with Mention Me

Today, when consumers are looking to make a purchase, social proof is king. Recommendations from friends (and even strangers — think influencers!) are key in creating consumer trust and influencing a consumer’s decision to buy. While more and more brands are experimenting with referral marketing, many find themselves locked in to simple referral systems that do not deliver. Looking for a referral marketing platform where brands can turn their customers into their most powerful marketers? Enter Mention Me.

Mention Me creates a deeply data-driven program based on the context and behavior of buyers, helping brands identify each customer’s likelihood to refer, and at which point in the lifecycle referral is most likely to succeed. How does it work? Referral programs incentivize existing customers (referrers) to introduce a brand to their friends (referees). Ultimately, everyone wins: Rewards (think discount or free gift) are given to referrers for successful introductions that convert new customers, and are also given to referees when they make their first purchase. Mention Me’s Referral Engineering™ outperforms ‘simple’ referral systems, increasing customer acquisition by up to a third. The proof is in the pudding: Mention Me has delivered over $1 billion in revenue for clients, and over 22 million customers have shared their referral programs.

Read More…

Capture 1st Party Data at Scale with Jebbit

With the fierce competition to capture consumers’ attention that is only heating up, brands are desperately searching for ways to successfully interact with and convert consumers. With the endless amount of digital noise, brands are struggling to communicate authentically with their target audience and get the insights they need. The solution? Jebbit!

Which herbal shampoo is right for you?

Jebbit helps companies create all different kinds of interactive experiences without needing to touch a line of code. Whether it be a product match or a trivia game, these creative experiences get consumers to interact and answer questions in a way that is much more engaging than a typical survey. The average Jebbit experience sees an 85% completion rate, and takes a consumer two minutes to complete: these are two minutes where the brand has the undivided attention of the consumer, and is able to capture essential first party, self-declared data.

Taking control of how CPGs engage with consumers

Most of Jebbit’s customers are large enterprise brands in CPG, eCommerce, travel or the entertainment space. When brands consider working with Jebbit, they have often already built some kind of quiz, whether in-house or with an agency, and have begun dealing with how costly and time intensive it is to keep the experience maintained and optimized. By working with Jebbit, brands can take control of the experiences, and build and edit them in real-time. Brands who have run traditional surveys in the past view Jebbit as a way to create something much more engaging to the consumer, and in parallel, can use Jebbit data to validate market research, optimize marketing campaigns in real-time, and build audiences for personalized retargeting.

Read More…

Increase conversion rates through an amazing e-commerce user experience with Vue Storefront

Brilliant Hire’s Smart Job Matching

Today, e-commerce sites are dealing with a range of issues when it comes to development, maintenance, migrations, and of course, attempting to meet the ever-changing demands and needs of their consumers. Many of these sites are working off of outdated tech stacks such as Java or PHP, resulting in slow site loading times, negatively impacting the user experience and overall performance. The flexible tech stack you need to provide seamless UX and exceed your consumers‘ expectations? Meet Vue Storefront.

Vue Storefront is the first on the market and the initiator of the whole movement for providing front-end experiences that are independent from back end and CMS in the new headless space. Based on Vue.js, Vue Storefront connects with different third party services, providing an API integration between the back-end and front-end, and when integrating with other CMS systems, allows business users to gather and manage the experience on their own content management site. Vue Storefront’s architecture uses best practices and the best field-tested tools for a lightning-fast performance, with native integrations and shortcuts that significantly shorten time-to-market. Vue Storefront is agnostic to any e-commerce platform or other headless CMS system, which allows users to migrate between different platforms if need be.

Read More…

MarTech Interview with Jim Dicso, CEO at SundaySky 

In order to ensure that video marketing efforts are optimized with measurable ROI processes, marketers need to keep a few things in mind; Jim Dicso, CEO at SundaySky has some tips:

Welcome to this MarTech Series chat Jim, can you tell us more about SundaySky and your role as CEO? 

SundaySky helps companies of all sizes deliver video-powered experiences (VX) that deepen engagement, inspiring customers to take actions that are both valuable to them and impactful for the brand.

Customer engagement has always interested me. I spent the majority of my career in sales and sales leadership roles, specifically in the software industry. Previously I was EVP of sales and services for a SaaS provider of real-time online customer engagement solutions. I joined SundaySky a decade ago as president and chief revenue officer and handled all market-facing activity. Then, in 2017, our co-founder and CEO, Shmulik Weller, moved into the role of chief product officer and I was named CEO.

How are you seeing marketing and sales teams today use video more proactively to create better prospects and customer engagement? Can you highlight examples of some successful campaigns in both B2B and B2C?

We have case studies covering a wide variety of applications across the customer journey both in B2B and B2C.

In B2C, SelectBlinds uses VX via paid media to acquire new customers, as well as in emails following initial trials to drive sales. The content of the videos focus on guiding consumers on how to measure and self-install window treatments, which are common friction points on the path to purchase. The results of these certain campaigns can speak for themselves: the holistic lifecycle-focused programs earned a 37% lift in email conversions and a 20% above-average order value increase.

eTrade delivers VX through email and portal placement during critical moments in customer journeys including onboarding new account holders with details on how to easily leverage their trading platform. The company’s initiatives have led to increased funding rates and a lift in average annualized revenue for the business.

Another household name, Bank of America, delivers compelling individualized VX through email, portal and chatbot, providing Preferred Rewards members with the status of their accrued benefits and additional ones available through greater product use. This strategy during moments of uncertainty has led to deeper customer relationships, as well as a sizable increase in product usage per customer.

Video is being used in B2B with great success, too. For example, Okta, an identity provider for the internet, uses VX to engage new customers (i.e. IT admins) and increase their understanding of its platform in order to increase usage and future revenue. Additionally, Terradatum, a market analytics platform that helps real estate brokers and agents, uses VX for agents and agencies to market their listings while marketing themselves.

Read More…

Use the best content to sell your products and brands with eStoreMedia

Today, every brand needs to be an e-commerce All Star. The problem? Many brands don’t know how to play the game. From solving distribution problems, through optimizing content and in store search, monitoring pricing and promotions, to creating a ratings and reviews strategy, a long list of complex processes must be executed by brand teams just to keep their heads above water in the e-commerce world. Companies are struggling to fill the ever-present gaps in content, distribution, search, and ratings.

Looking to win on the digital shelf? Look no further than eStoreMedia.

eStoreMedia provides a suite of automated, e-commerce tools that helps CPG brands optimize growth in online sales. The eStoreMedia suite is made up of two core products: eStoreContent and eStoreCheck. eStoreContent takes the product content from a brand’s database and delivers it to the product pages on each of the brand’s online retail channels via a syndication process. This streamlines complex content management processes; it expedites content implementation and maximizes content effectiveness by ensuring the best content is always deployed. Rich and relevant content improves conversion, which in turn is favoured by the e-retailer’s algorithm, making the product more findable, and sales accelerate accordingly.

eStoreCheck provides enhanced predictive analytics that measure a brand’s overall performance on the digital shelf including the performance and compliance of rich content as well as keywords in titles, descriptions and bullet points. It also checks other elements in store such as product availability, price and promotion, and overall category performance benchmarked against competitors, and buy box win/loss analysis. When eStoreCheck identifies a gap (a risk or opportunity), it creates a prioritized action list, enabling e-commerce teams to seize more sales opportunities. With both e-commerce analytics and e-content management, eStoreMedia’s comprehensive solution provides quick, automated content deployment across multiple online marketplaces and sites, and ensures that companies win over the shopper with the best content to sell their products and brands.

Read More…

Top Reason Consumers Distrust A Brand? Asking For Too Much Information

As consumers spend more time online, the level of trust people have in brands has become closely linked to how brands use their personal data.

When it comes to communications that are mutually beneficial, Jebbit’s fifth bi-annual Consumer Data Trust Index found that interactive experiences such as product matches and personality quizzes take the cake, increasing consumer trust by 38.4 percent.

The report asked adult consumers in the US to rate, on a scale of one to 10, their level of trust in brands to use their personal data in exchange for relevant promotions, goods and services.

Over half (62 percent) of consumers said they prefer personalized products and experiences but a brand’s approach can make or break how that experience is received. For example, 54 percent of consumers said their trust in a brand decreases when receiving emails based on data they haven’t knowingly shared.

Interactive experiences are nearly tied with personalized emails (38.9 percent) based on knowingly shared data and are the least likely to decrease trust by far, according to the report. Such experiences provide both transparency about how consumer data is used and immediately deliver value on that data through personalized recommendations, notes Jebbit.

Creating a data collection strategy is critical, as 35 percent of consumers told Jebbit that a brand asking for too much personal information was their top reason to distrust a brand—the number one reason for the third time in a row. Jebbit clients have seen increases of over 30 percent in customer lifetime value by collecting as few as three points from each of their customers.

Read More…

Vacation Vibes Filter Across Men’s and Women’s Fashion

Vacation Vibes Filter Across Men’s and Women’s Fashion. In addition to occasion wear, beach-ready fashion was abundant in Resort 2022 and Spring/Summer 2022 men’s collections, with several brands putting a “psychedelic, funky twist” on typical beach attire, according to data-driven fashion trend forecasting firm Heuritech.

The destinations designers were dressing for, however, are varied with some channeling the breezy, bohemian vibe of Tulum with linen and crochet and others embracing the retro coolness of Hawaii with printed shirts and vibrant colors. Meanwhile, the heap of pastels for men and women signals a sunnier and more optimistic outlook for fashion overall.

The universally beloved themed gives retailer a lot to work with. Here, Heuritech provides a rundown of most promising vacation-inspired fashion trends to know for 2022.

Crochet

From Casablanca’s yellow scalloped-edge sets to bra tops by Ambush, designers are exploring the DIY look and feel of crochet.

“Knitwear has been a huge trend in fashion for over a year, and crochet has taken the lead as the go-to trendy knit textile as of late, with big brands and independent designers alike integrating the textile in their collections,” Heuritech reported.

Linen

No fabric sums up “vacation mode” as well as linen. “It is not only desirable for its practicality in the heat but also for its growing reputation as a sustainable material,” Heuritech stated.

Though linen is prevalent in current summer collections, its popularity is expected to grow as the sustainability movement continues to gain momentum. Key women’s items will be beachy tops and dresses, though labels like Lemaire are also showcasing the natural fabric as an option for workwear. Heuritech said retailers can expect this trend to reach additional segments soon, including mainstream dressers.

Linen’s look for men is slightly different. Compared to its “strong beachy connotations” for women’s wear, Heuritech described men’s linen as minimalistic safari. The fabric takes on desert undertones in garments such as Hed Mayner’s tunic tops and Yohji Yamaoto’s relaxed epaulette-embellished blazer.

Read More…

Linc Integrates CX Automation Solution with SAP Store

Linc’s CX Automation platform has been added to the SAP Store, providing retailers and companies using SAP solutions with end-to-end solutions for resolving 85 percent of all customer service inquiries without the need to escalate to a human agent.

Linc’s patented no-dialogue tree technology allows customers to engage in two-way conversations across all communication channels throughout the entire customer journey with seamless hand-off to people in the contact center, at a store, or in an advocate network. Linc is fully integrated with SAP Commerce Cloud to provide a first-line responder to customers.

The key benefits of utilizing the Linc solution for SAP companies include the following:

  • Support for a wide range of service intents and questions;
  • Real-time assistance to customers’; critical buying questions on topics ranging from product information to promo use;
  • Extensive integration with leading e-commerce platforms, shipping carriers, and customer support platforms.

Read More…