Switzerland-based sports marketing company Infront has acquired Israeli startup Pico Get Personal, a sports technology company that helps rightsholders to gather, manage and own zero- and first-party audience data to customize marketing.
Pico pairs content with fun activations, capturing first-party data and individual preferences. Brands or rightsholders can then use those insights to create personalized marketing.
Pico, founded in 2014 by Asaf Nevo, Aviv Paz, and Roi Mozer, has raised $5 million to date and all 12 of its employees will be joining Infront.
“Beyond the joy of joining the biggest organization in our sector, one of the most important things for us was to ensure that every one of our employees would be able to come with us,” said Nevo. “We have been working with Infront for many years now, making this new chapter a very natural step in our growth. The sports industry has made a push in recent years into tech and data, with Pico playing a major part in that. By joining one of the biggest players in this market we will be able to provide our services at a much bigger scale.”