SAP receives the European startup-friendly certificate and takes the lead on GlassDollar’s corporate-startup collaborations ranking

We are excited to announce that SAP has received the European startup-friendly certificate by ranking 4th in GlassDollar corporate startup collaborations ranking for 2021. At SAP.iO, we take a lot of pride in helping innovators start up and scale with SAP and help deliver cutting edge solutions to our customers via our open innovation ecosystem. We would therefore like to congratulate everyone that has been part of this incredible journey and may the future be just as exciting for SAP and our customers.

Learn more here.

 

Final-mile fulfillment startup parcelLab closes $112M Series C funding led by Insight Partners

Munich-based parcelLab, which offers a final-mile fulfillment service for online retailers, has closed a $112 million (GB£80 million) Series C funding round led by the U.S. VC/PE firm Insight Partners.

Germany’s Endeit Capital participated as a co-investor, alongside existing investors Capnamic Ventures and coparion. ParcelLab last raised an undisclosed Series B in October 2019. The new funding will feed into parcelLab’s global expansion plans and new product development.

Founded in 2015 by Tobias Buxhoidt (CEO), Julian Krenge (CTO) and Anton Eder (COO), the startup has managed to bag such customers as Lidl, to which it provides automated personalized shipping messages. This means that as much as 85% of Lidl customers return to its website.

It also works with Ikea and Farfetch to increase basket sizes and email open rates of — it claims — over 90%, 25% reductions in WISMO (where is my order) and increases of customer reviews.

In a statement, Tobias Buxhoidt, CEO and founder of parcelLab, said: “As e-commerce becomes increasingly competitive, providing unique and branded experiences will drive growth. Identifying opportunities to further connect with people and build a better, stronger relationship is a key differentiator.”

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SAP Foundry, Publicis to Launch Accelerator with 7 New Startups

SAP.iO, the investment arm of German multinational SAP SE, announced last month that it has launched its SAP.iO Foundry startup accelerator in Tel Aviv, focused on consumer engagement.

The accelerator program was launched in partnership with the digital business transformation company Publicis Sapient. Seven startups focused on developing advanced marketing and commerce solutions to help brands improve consumer engagement, have been selected to join the accelerator.

This is the first time that Publicis Sapient is taking part in the acceleration program in Israel.

SAP and Publicis Sapient will work closely with the selected startups during the three month program developing new joint solutions for personalized marketing content and offers, product discovery, social engagement, and more. The startups will also explore integrations with the omnichannel customer engagement platform Emarsys, one of SAP’s recent acquisitions, the company said.

“Recent year events and new market challenges in the Consumer Industries, emphasized the importance of expanding our partner portfolio in the e-commerce and marketing domains, and led us to launch a dedicated program with that focus.” says Lior Weizman, director of SAP.iO Foundry Tel Aviv.

Seven startups originating from Israel, US, Poland and UK were selected, Weizman said. The companies were selected after screening startups from more than 30 countries.

“The selected startups present advanced capabilities in their fields and have a strong track record of success, will enable SAP’s clients to engage in new ways with their customers,” Weizman added.

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These SAP.iO startups deliver personalized and holistic experiences for consumers on SAP Store

Shifting consumer values are driving new innovations to market at a speed like never before. Consumer Products companies must be able to serve consumers by orchestrating an ecosystem that delivers personalized experiences in the service of achieving an outcome, all at the most favorable cost.

To help drive their own innovation efforts, consumer products companies are increasingly looking to startups and new technologies to fuel future growth. By collaborating with startups to address the industry’s most pressing challenges with innovative solutions through SAP.iO, SAP is dedicated to empowering its customers to continue to thrive as prominent industry leaders. The seven startups that participated in SAP.iO Foundry Tel Aviv’s consumer products cohort last year are now all available on SAP Store in the latest set of solutions for SAP customers.

“We chose these seven companies to join SAP’s partner ecosystem as a result of due diligence and close collaboration with the industry and product teams at SAP. These startup offerings that are available on SAP Store provide critical solutions to the biggest challenges in the consumer products industry, helping SAP customers best utilize their existing data in order to improve the consumer experience,” said Inbar Yacoby, Program Manager, SAP.iO Foundry Tel Aviv.

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SAP.iO Startups Deliver Personalized and Holistic Experiences for Consumers on SAP Store

Shifting consumer values are driving new innovations to market at a speed like never before. Consumer products companies must be able to serve consumers by orchestrating an ecosystem that delivers personalized experiences in the service of achieving an outcome, all at the most favorable cost.

To help drive their own innovation efforts, consumer products companies are increasingly looking to startups and new technologies to fuel future growth. By collaborating with startups to address the industry’s most pressing challenges with innovative solutions through SAP.iO, SAP is dedicated to empowering its customers to continue to thrive as prominent industry leaders. The seven startups that participated in SAP.iO Foundry Tel Aviv’s consumer products cohort last year are now all available on SAP Store in the latest set of solutions for SAP customers.“

We chose these seven companies to join SAP’s partner ecosystem as a result of due diligence and close collaboration with the industry and product teams at SAP. These startup offerings that are available on SAP Store provide critical solutions to the biggest challenges in the consumer products industry, helping SAP customers best utilize their existing data in order to improve the consumer experience,” said Inbar Yacoby, Program Manager, SAP.iO Foundry Tel Aviv.

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With Stylumia, Real-Time Data Intelligence Powers Competitive Retail Advantage

Consumer fashion may be among the most unpredictable markets on the planet, but one startup in India has created a demand sensing platform based on artificial intelligence (AI) that combines the brilliance of data scientists with seasoned industry experts to ferret out trends with uncanny accuracy. The idea is to close the gap between supply and demand.

“We help companies create demand-driven fashion forecasts from consumer data across a holistic value chain,” Ganesh Subramanian, founder and CEO at Stylumia, said. “Our demand sensing engine collects and analyzes publicly available global data to rank product trends, providing fashion designers, retail buyers, and merchandisers with a much deeper understanding of real-time consumer demand signals.”

More Profitable and Sustainable Business

Forecasting fickle consumer appetites for unseen products has long stymied the most experienced minds in the fashion world. Stylumia can reveal breaking trends, allowing people to make design and merchandising decisions perfectly in sync. This can reduce under- and overbuying.

According to Subramanian, the typical Stylumia customer has improved the prediction accuracy of style and color levels by up to 30% and increased sales and revenue between 25% to 50%, compared to the performance of products not designed and merchandized using the platform. Customers have also reduced excess inventory and carbon footprint levels by an aggregated average of up to 40%.

“When products are selling well, companies have less stock and are able to lower their carbon footprint because they’re using fewer resources while generating the same amount of revenue,” he said. “Since our founding, we have reduced the number of garments that our customers have produced by over 60 million while their sales and profits have grown.”

Consumer Intelligence Research on Steroids

From its headquarters in India to hubs in Australia, the U.S., and the UK, Stylumia’s teams work with fashion, sports, and lifestyle brands that represent companies of all sizes worldwide.

Instead of brainstorming solely by intuition, designers and buyers log in to their personalized portal to storyboard ideas using Stylumia’s AI-fueled algorithm or their own images for design inspiration. As they select colors, materials, patterns, and other product features, Stylumia instantly surfaces trending demands against the designer’s ideas. They can view similar products, see where selling levels are highest, and save and share their ideas with colleagues.

For retail merchandisers, the tool improves forecast accuracy for better assortment planning down to the local level. They can see which sizes, colors, and styles are most popular by geography. Subramanian added that the platform is not just for large consumer brands.

“We’re democratizing intelligence for small and midsize companies that can use these insights for their growth too, bringing the right products to the right geographies at the right time,” he said.

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Cogniac Announces Visual Operations Intelligence Platform for Cloud-based Solutions from SAP

 Cogniac Corporation (“Cogniac”) today announced that its Visual Operations Intelligence platform is now available on SAP® Store. Cogniac’s AI, machine vision platform complements the industry cloud portfolio from SAP for automotive and industrial machinery and components industries and integrates with SAP Digital Manufacturing Cloud, delivering an AI-based approach to customers looking to extract value from their visual data.

“Today marks an important moment in Cogniac’s growth,” said Vahan Tchakerian, chief partnership officer at Cogniac. “Through our valuable experience in the SAP.iO Foundries program and our partnership with SAP, businesses that use SAP solutions will now have access to Cogniac technology. By offering our platform on SAP Store, we are able to scale more efficiently and deliver exceptional performance in the manufacturing and industrial sectors.”

Cogniac’s Visual Operations Intelligence platform uses no-code AI, enabling companies to maximize the value of their visual data. By integrating with SAP Digital Manufacturing Cloud, capabilities of the Cogniac platform are now accessible within the solution’s architecture, providing advanced AI machine vision technology across a variety of industries.

For customers in the automotive, rail, manufacturing, government, logistics, packaging and kitting, and safety and security industries, Cogniac’s AI machine vision platform drives significant process improvements. Through better defect detection, safer operations and increased efficiencies, Cogniac supports many customers looking to achieve Industry 4.0 standards, reduce costs, and optimize their processes.

Building on the Intelligent Enterprise strategy, SAP is expanding its vertical solutions with an ecosystem of industry cloud applications. These solutions complement the existing SAP portfolio to extend the value of joint customer investments.

“The Visual Operations Intelligence platform developed by Cogniac complements our portfolio and enables an AI-based approach to customers looking to extract value from their visual data,” commented Stefan Krauss, SVP General Manager Discrete Industries and Energy and Natural Resources at SAP. “This is a prime example of how co-innovation between our organizations can deliver value for customers. We look forward to continued collaboration with Cogniac to create innovative cloud solutions and applications for customers who want to drive cost-effective and sustainable growth in their industry.”

SAP recently brought together SAP Store and SAP App Center into one single marketplace at store.sap.com. It delivers a simplified and connected digital customer experience for finding, trying, buying, and renewing more than 1,800 solutions from SAP and its partners. There, customers can find the SAP solutions and SAP-validated partner apps they need to grow their business. And for each purchase made via SAP Store, SAP will plant a tree.

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SAP.iO Foundry Tel Aviv announced 7 startups to joint its next program with Publicis Sapient

SAP.iO Foundry Tel Aviv launched yesterday its startup accelerator program focused on consumer engagement, together with the digital business transformation company Publicis Sapient. Seven startups have been selected to join the program, all are focused on developing advanced marketing and commerce solutions to help brands improve their consumer engagement.

“Recent year events and new market challenges in the Consumer Industries, emphasized the importance of expanding our partner portfolio in the e-commerce and marketing domains, and led us to launch a dedicated program with that focus.” says Lior Weizman, Director of SAP.iO Foundry Tel Aviv. “After screening startups from more than 30 countries, 7 startups originating from Israel, US, Poland and UK were selected. The selected startups present advanced capabilities in their fields and have a strong track record of success, will enable SAP’s clients to engage in new ways with their customers.”

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SAP.iO Foundry Tel Aviv Joins Publicis Sapient to Accelerate Consumer Engagement Startups

 SAP has teamed up with digital business transformation company Publicis Sapient to launch a consumer engagement–focused startup accelerator program at SAP.iO Foundry Tel Aviv. Seven startups have been selected for the program focusing on advanced marketing and commerce solutions to help brands improve their consumer engagement.

“In the consumer industries’ ever-changing environment, it’s critical to connect our industry cloud customers with innovative startups to deliver modular and easy-to-use solutions,” SAP Industries & Customer Advisory President Peter Maier said. “Thanks to SAP.iO, we have been able to successfully support our customers’ transformation journeys by providing the widest range of solutions available to support their unique industry requirements.”

SAP and Publicis Sapient will work closely with the selected startups to drive their joint customer-innovation initiatives, which include new solutions for personalized marketing content and offers, product discovery and trial, social engagement, consumer segmentation, and direct-to-consumer business models. The startups will also explore integrations with the omnichannel customer engagement platform from Emarsys, now an SAP company.

Publicis Sapient, the digital transformation hub of global communication leader Publicis Groupe and an SAP customer, helped identify suitable business-to-business startups from all over the world to participate in the 12-week program. Publicis Sapient also will serve as a potential beta site for pilots and go-to-market channel for the startups.

“This strategic initiative with SAP.iO helps foster innovation in the consumer products industry, bringing fresh thinking from creative startups to support our clients in accelerating their digital transformation,” said Kristen Groh, Publicis Sapient Consumer Products Industry lead.

During the equity-free program, the startups will receive curated mentorship and access to SAP technology and application programming interfaces (APIs). Their work includes creating new partnerships and value propositions that help solve key e-commerce and marketing challenges facing consumer brands.

The following startups were selected to participate in the consumer engagement SAP.iO program:

  • Algopix provides an intelligence platform for consumer packaged goods (CPG) companies, brands, e-commerce marketplaces and data companies to increase their omnichannel sales and market share and improve their e-commerce market trend visibility.
  • eStoreMedia provides an e-commerce automation suite that helps brands accelerate their online sales by combining digital shelf analytics, e-commerce research, e-content management and syndication to e-retailers.
  • Explorium offers an automated external data platform that automatically connects and matches internal data with thousands of relevant external data signals to accelerate value from advanced analytics and machine learning models.
  • Jebbit enables anyone to quickly build interactive experiences that capture first-party declared data without any line of code.
  • Mention Me is a referral marketing and customer retention platform that integrates into brands’ websites to incentivize, track and reward referrals throughout the customer experience.
  • SundaySky helps customer-centric brands deliver video-powered experiences at critical moments along customer journeys that engage, educate and inspire consumers.
  • Vue Storefront is a mobile-first e-commerce front-end platform that operates as an open source project and allows customers to build fast e-commerce websites and apps without changing the back-end platform.

SAP.iO Foundry Paris Accelerates Agribusiness Startups in New Program

SAP launched an agribusiness-focused virtual startup accelerator program at SAP.iO Foundry Paris. The eight international startups have been selected by a jury of SAP experts, partners, customers and investment funds to join the program.

As France is one of the largest agricultural powers in the world, SAP.iO Foundry Paris was a natural location for the first accelerator program from SAP.iO entirely dedicated to this industry. The selected startups specialize in procurement, supply chain, production monitoring platforms and decision support tools.

“Digital technology and collaboration are key enablers to feed the rapidly growing world population in a sustainable way,” said Anja Strothkaemper, SAP vice president of Agribusiness and Commodity Management. “Working together with startups, we can combine our innovation power and serve the evolving needs of our agribusiness customers.”

The program addresses three key industry challenges:

  • Integrating data, artificial intelligence, analytics and decision-making into agribusiness
  • Combining compliance and traceability throughout production and processing
  • Ensuring agriculture is more responsible and environmentally sensitive

Over the next 10 weeks, the startups will have access to curated mentorship from SAP executives, exposure to SAP technology and application programming interfaces (APIs), and opportunities to collaborate with SAP customers around the world.

The following startups are participating in the SAP.iO Foundry Paris program:

  • Agrora enables processors and traders of agricultural commodities to save time on procurement and distribution processes.
  • Clarifruit offers an automated quality control platform for fast, objective and consistent fresh fruit and vegetable quality control.
  • Connecting Food uses blockchain technology and smart modules to provide transparency, traceability and digital auditing of food products.
  • GrainChain Inc. combines blockchain and Internet of Things–driven technologies to verify and auto-execute smart contracts, creating fully automated and digitalized workflows at every stage.
  • HeavyConnect develops easy-to-use mobile software that digitalizes paper-based compliance workflows in farming and processing.
  • Milk Moovement connects all players in the dairy supply chain, improving visibility and generating valuable insights across the raw milk supply chain.
  • ProcSea digitalizes seafood trading by connecting all partners on one digital platform for optimized and secured purchasing and sales processes.
  • Sencrop designs and sells connected weather forecast solutions farmers use to measure humidity, temperature, wind speed and rainfall.

To learn more about how SAP.iO is helping innovators start up and scale with SAP, please visit https://sap.io/.

With Data And Analytics, Consumer Products Companies Seize New ‘Moment Of Opportunity’

Since 2015 and the rise of e-commerce hyper scalers,  we have witnessed a fundamental shift in consumer behavior, one that has dramatically accelerated due to the COVID-19 pandemic, according to a Bain & Company. Consumers today are increasingly making buying decisions on the values that they hold dear– health and wellness, sustainability, safety, ethically sourced materials – instead of factors like price and convenience.

As businesses look for new ways to reach, engage and serve consumers, the delivery of timely, tailored and relevant experiences have become key. While this shift represents significant transformation challenges for companies, it also represents an enormous opportunity to drive the next wave of growth in consumer industries.

For over 75 years, industries have organized themselves around the concept of the “two moments of truth” – get a consumer into a store to purchase a product, and influence them to use the product. And hopefully, the cycle repeats. In this linear path to purchase with touchpoints that focused on getting consumers to complete transactions in a store, the retailers, consumer products companies and wholesalers in the value chain had well-defined and complementary roles, and all stakeholders favored economies of scale.

This is no longer the case. Today, companies are reaching consumers directly in “moments of opportunity”, requiring them to have a more holistic understanding of consumer desires. This model favors economies of speed – companies that can spot moments of consumer opportunity and organize themselves the fastest to orchestrate the delivery of experiences and products, will win.

To respond effectively to these behavior shifts, consumer products companies need to differentiate themselves as a ‘category of one’, where their business is so unique that there are no direct competitors, and these companies need to make innovative and data-centric decisions.

One example that illustrates this dramatic shift comes from a Google study.  One participant spent 73 days and made 250 touchpoints (several  blogs, merchant websites, local retailers, product reviews on YouTube) before buying a single pair of jeans. Indicative of today’s consumers, this consumer is engaged with and desires to be inspired by brands through viewing multiple options before making a selection.       

This example demonstrates the changes businesses have to make to succeed going forward. We expect that soon, 50% of consumer products industry growth will occur through a direct business model. Consumer-facing companies will need to build compelling consumer experiences based on:

  1. Consistent master and consumer data across all channels to enable a consistent and meaningful experience
  2.  Full visibility of the entire value network, from sourcing and partner networks to all consumer touchpoints, both physical and virtual, and actual consumption
  3. Live access to, and use of, both structured and unstructured data to assess demand drivers and market dynamics in real time
  4. Scaled, quantitative and qualitative analysis of consumer perception, sentiment and feedback to deliver a unified, personalized user experience

Key Technologies & Innovations

So how can companies transform and adapt quickly to meet these new expectations and needs while reaping benefits in productivity, efficiency, personalization, and profitability. With intelligent technologies that can quickly increase consumer-centricity.

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German asset monitoring start-up to expand globally with $6.35m fund

LiveEO, a German-based Earth Observation asset monitoring technology start-up, has secured €5.25 million ($6.35 million) in funding to expand its operations globally.

The Series A investment has been secured from venture capital firms btov Partners, Helen Ventures, DvH Ventures, and Motu Ventures as well as from deep technology investor Andreas Kupke.

Daniel Seidel, co-founder of LiveEO, said: “This funding round is a huge milestone for LiveEO. Over the last 3 years we’ve built up a unique technology stack to analyze earth observation data at scale and we now can realize many new revolutionary features on the basis of this tech backbone.”

LiveEO combines data acquired from satellite imagery and from other sources and then uses artificial intelligence to analyse the data to monitor critical infrastructures such as railways, electricity grids and pipelines.

The startup has plans to introduce their technology in other sectors including construction, mining, insurance, forestry, agriculture and finance.

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Digital behavioural health platform SilverCloud and HSE expand online therapy across Ireland

Digital mental health platform SilverCloud Health, with headquarters in Boston, Dublin and London is making its services available to users nationwide through Ireland’s Health Service Executive (HSE).

In 2018, the company partnered with the HSE on a pilot programme to offer online psychological tools for depression and anxiety to primary care psychological services and now plans to expand these services in Ireland. 

WHY IT MATTERS

The platform provides evidence-based clinical content, programmes and support for users struggling with their mental health and chronic illness.

A study by the NHS into SilverCloud showed a 50% reduction in symptoms following eight weeks of sessions and improvement in 27% of cases.

The service will also open up referrals from a larger pool of sources, including GPs and Jigsaw, the national centre for youth mental health. SilverCloud’s mental health services are used by 650,000 people globally, acquiring 30,000 new users every month and providing more than 40% of all NHS mental health services.

This surge is in part due to an increase of people seeking support with their mental health during the COVID-19 crisis.

SilverCloud has raised more than €25.5 million from investors to date. In April 2020, the company raised $16 million (€13.6m) in Series B funding to expand into all 50 US states.

Meanwhile, London-based AI digital therapy service HelloSelf raised £5.5 million in Series A funding to expand mental health provisions for post-pandemic Britain. 

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Sustainable Farming: Agranimo Integrates with SAP BTP

Despite the ongoing debate of whether it’s a fruit or a vegetable, the avocado has been an export hit around the globe. Avocados are grown in the southern hemisphere but are immensely popular in countries where they cannot be harvested. There is also growing consumer awareness that intensive avocado farming leads to environmental issues in the countries of origin.

‘Driving through the rural areas of Chile, you will notice how severely the country has been going through a major drought during the last five to seven years,’ Nikita Gulin says. ‘Part of it is due to climate change, but it cannot be denied that intensive farming is adding to the problem.’ Chile’s GDP relies heavily on agriculture. Apart from avocados, food crops include blueberries, cherries, and walnuts. ‘Water efficiency is a huge topic for Chilean farmers and the country as a whole.’

For Gulin, Aganimo’s Russian-born founder and CEO, and his Chilean co-founder, CTO Sergio Esteban, this was an obvious problem to tackle.

‘In Chile, everybody knows someone working in the agricultural sector, whether it’s an uncle or the friend of a friend,’ Esteban says. ‘When we looked at the problem and solutions already available, it became clear that there was much room for improvement by means of technology – and we had the skills to do that.’

To combine their technical knowledge with research on agriculture, they made contact with academia. ‘The University of Chile immediately wanted to collaborate,’ Gulin says. Agranimo has 10 employees located in Chile, Russia, and Germany with backgrounds in technology, research, and practical experience in agriculture.

‘Chile is not the only country with this problem,’ Gulin explains, ‘It’s really all over the world – water is rare. From our first application for water efficiency, our vision grew as we expanded to more climate-related issues. Water is still one of the key components, but we are now working with any information that can be derived from climate and soil data.’

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