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Inspiring Innovators: Chandralika Hazarika Co-Founder of BigThinx, On The Right Place, The Right Time.

At SAP.iO, we work with innovative people and new technologies that positively impact our world every day, and we think it’s time to share their stories with you! In our series, “Inspiring Innovators,” we get to hear how leaders of cutting-edge startup technologies overcame, thrived, and pursued their goals. SAP.iO’s Alexa Gorman sat down to discuss the road to success and lessons learned with some of our most inspiring startup founders.

Meet Chandralika Hazarika


Having someone anticipate your needs before you ask is something of a talent. Waitstaff that refills your glass at a restaurant without being asked, a business offering umbrella’s on a day you’ve forgotten yours, or a friend that drops by with coffee on the morning you’ve run out. Being able to think ahead and predict what your family, friends, or even customers might need is a tricky skill to manage, but useful. Sometimes it is a case of the right place and the right time, as it was with our next inspiring innovator Chandralika Hazarika. Her unique combination of skills and strategic vision allowed her to anticipate a need in the marketplace BEFORE it became critical, thus allowing her company to come ready with a solution as soon as it was sought. Most useful indeed.

With more than 15 years of branding and marketing experience, Chandralika turned her attention to entrepreneurship with a focus on building digitally empowered brands. An architect by education, she always wanted to do something on the creative side of the business with people. While she worked as a branding manager, she gained experience understanding design and working with technical people.

In an instance of the right place, right time, Chandralika met her future co-founder, Shivang Desai, by chance in Bangalore when he was searching for tech talent. With a background in finance and strategy, Shivang had already started three technology companies. The two realized that their strengths were completely different but complementary; thus coming together to create something new would have a great chance of success. Looking to build simple, intuitive high-tech products that are quickly adopted, they came together to form Bigthinx in 2016.

Bigthinx is an artificial intelligence company building software for online fashion retailers, using mobile body scanning, virtual try-ons, and digital twins. Their technology creates a 3D body scan using two full-body photos for precise instant apparel size and fit predictions, creating a personalized virtual avatar that is a digital replica and automates the production of 3D digital clothing from catalog photos at scale. This technology enables try-ons of any clothing virtually to see how it would look and fit as if in reality. These quick, easy, and impactful virtual shopping experiences drive significant reductions in returns and increased conversions for online retailers. Bigthinx works with the world’s largest retailers and fashion brands in the US, Europe, and Asia.

“When you know the body data, that can be shared with the designers, so they design better for the body types in that region. You know, it’s all about impacting the whole supply chain beyond just reducing returns. And in doing so, we would influence fashion design, reduce waste, and create happy retailers and customers!”

At Bigthinx, Chandralika continues to build new ways to put consumers first, still looking to anticipate their needs before they ask. In addition, she is a fashion design enthusiast and owns a fashion label called Velvet Piano. If all of this were not enough, Chandralika also received the distinguished Accenture “Women in Tech” 2021 award.

Get more highlights from the interview here!

Customers and Online Shoe Retailers Put Their Best Foot Forward for Climate

It can be difficult to buy a pair of shoes online, and if you have a high instep, wide feet, or a bone spur, the problem is exacerbated. It is common for customers shopping online to buy two sizes of the same model so they can try them on at home and return the pair that doesn’t fit.

The size of the problem is considerable, with half of all shoes bought online being returned. The primary reason for these returns is a poor fit or wrong size — a staggering 75%!

There is a significant cost to these returns. In Europe alone, 330,000 tons of CO2 emissions are created every year by people returning shoes. Returns and re-shipments cost the industry €10 billion annually and cost customers a cumulative 275 million hours — an average of 32 minutes per return — per year. And this doesn’t account for the amount of waste that is generated, including the additional packaging involved and items that are returned but cannot be resold.

On the customer side, some people only discover a pair of shoes doesn’t fit well when they wear them out for the first time, after which they are unable to return them. What happens to these shoes? Some will be listed on peer-to-peer secondhand sites but others will sadly go to landfill, where 22 billion pairs end up each year.

The global online footwear market is thriving, with a market size valued at US $99.1 billion in 2021 and a predicted growth rate of 6.8% from 2022 to 2028. According to a study by Quantis, the footwear industry currently responsible for 1.4% of global greenhouse gas (GHG) emissions. Additionally, 77% of people believing the shoe industry should do more to reduce its level of waste. The market is crying out for an innovative approach to scale down waste.

Enter German startup Footprint Technologies. The company has stepped up to the challenge of reducing waste in the footwear industry through the development of an innovative solution that benefits the customer, the planet, and the industry as a whole.

Using technology based on artificial intelligence (AI), shoppers can now scan their own feet to a high degree of accuracy and match it to find the perfect fit model and size of shoe.

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Deepgram lands new cash to grow its enterprise voice-recognition business

Deepgram, a company developing voice-recognition tech for the enterprise, today raised $47 million in new funding led by Madrona Venture Group with participation from Citi Ventures and Alkeon. An extension of Deepgram’s Series B that kicked off in February 2021, led by Tiger Global, it brings the startup’s total raised to $86 million, which CEO Scott Stephenson says is being put toward R&D in areas like emotion detection, intent recognition, summarization, topic detection, translation and redaction.

“We’re pleased that Deepgram achieved its highest-ever pre- and post-money valuation, even despite the challenging market conditions,” Stephenson told TechCrunch in an email interview. (Unfortunately, he wouldn’t reveal what exactly the valuation was.) “We believe that Deepgram is in a strong position to thrive in this tougher macroeconomic environment. Deepgram’s speech AI is the core enabling technology behind many of our customers’ applications, and the demand for speech understanding grows as companies seek greater efficiency.”

Launched in 2015, Deepgram focuses on building custom voice-recognition solutions for customers such as Spotify, Auth0 and even NASA. The company’s data scientists source, create, label and evaluate speech data to produce speech-recognition models that can understand brands and jargon, capture an array of languages and accents, and adapt to challenging audio environments. For example, for NASA, Deepgram built a model to transcribe communications between Mission Control and the International Space Station.

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Web-Store Plugin Reduces CO2 Footprint of Online Shoe Shopping

Currently more than 50 % of all shoes purchased online are returned, most of them due to an improper fit. Fashion Industry company Footprint Technologies and SAP are going to change that. Their cloud-based Artificial Intelligence solution helps online shoe buyers to find their perfect fit, on the first try. The footprint app is installed into online shoe retailers’ web-shops, using SAP Commerce Cloud as a proven connector. Online retailers increase their profitability by minimizing size- and fit-related returns, customers are happy and the planet benefits from saving CO2 emissions and packaging waste.

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Help Holiday Shoppers Shop with Retail Solutions on SAP Store

This holiday season, consumers are more budget conscious than ever as they react to inflation – and smart retailers are harnessing all the tools available to keep sales up while spending goes down. A seamless shopping experience across channels, simplified product discovery that anticipates buyer needs, price optimization – these are all essential to building customer loyalty and repeat purchasing. And savvy retailers have recognized that the ability to respond to overnight shifts in consumer behavior can be achieved only with the agility enabled by the cloud.

Cloud Solutions for the Agility You Need to React and Respond

With these innovative solutions, SAP and our partners can help you maximize opportunities now during the busiest shopping season and gain momentum for the year ahead. On SAP Store, you’ll find a wide range of solutions that you can try, buy, and deploy quickly. SAP rigorously validates partner solutions for quality, interoperability, and a similar look and feel for usability and fast adoption. Check out these cloud solutions for retail today.
Coveo Search and Recommendation for SAP Commerce – Online buyers can easily and quickly find what they’re looking for, as well as personalized recommendations for what they might be looking for, with this AI-powered industry cloud solution. When shoppers can discover more options in an online product catalog with automated suggestions based on their intent, they tend to buy more.
EcoCart Carbon Neutral Orders – With this solution, your customers can opt to offset the environmental impact of their orders at checkout with a single click and add 1-2% to their total – which can boost conversion and customer loyalty while strengthening your brand. In addition, EcoCart Plus can help you build and execute a comprehensive sustainability strategy.
Retail Suite – Everyday Price by Eversight – Drive sales growth and margins through dynamic AI-powered price optimization with this industry cloud solution that integrates with the SAP Customer Activity Repository application. Even as the cost of goods increases and shopper preferences change, you can set the right price at the right moment by experimenting and benchmarking against the competition – using your own business rules.
Recommerce Management System by Loop Logistics – Shoppers can rent, resale, or buy secondhand products thanks to this solution, which lets you make use of unsold products without discounting or destroying them. This solution, accelerated with the SAP.iO strategic business unit that invests in start-up innovation, helps retailers reduce environmental impact and generate new revenue streams.
Mention Me – This referral marketing platform uses unique data sets to build dynamic conversion programs, helping you increase customer loyalty and advocacy. It harnesses customers’ enthusiasm for your brand and gathers first-party data that allows you to see the true lifetime value of a customer’s propensity to refer. Development of Mention Me was accelerated by SAP.iO.
MyWave.AI Intelligent Personalization Platform – This solution combines AI, personal data, and proactive automation to deliver intelligent personalization at scale. Based on customer preferences in the context of past behavior and intent, MyWave.AI dynamically offers relevant products or advertising along with intelligent cross- and up-sell options.
Threekit 3D and Augmented Reality – This visualization platform allows brands to offer immersive experiences to their customers, who can view, spin, build, and customize products to their specifications. The enhanced product experience gives customers confidence in their selection, increasing conversion rates and reducing returns.
SAP Intelligent Returns Management – Optimize your margin on returns and enhance the customer experience by guiding them through a smooth product return that keeps them engaged and updated throughout the process. The solution also helps you identify key trends early and mitigate issues to drive correction actions and optimize assortments and price points.
SAP Omnichannel Promotion Pricing – This solution enables consistent pricing for promotions across all sales channels, calculating effective prices for a product or set of products by applying promotional rules. The result is a consistent buying experience across the Web, sales order, point of sale, and so on. An administration service deletes obsolete prices and promotional rules.
Zoovu Conversational Assistants for SAP Commerce & Sales Cloud – This solution for product discovery makes it easy to find, evaluate, and buy by bringing context to the search. It guides the buyer through the process with relevant questions and interactive buying advice. Conversational assistants enrich product content automatically with industry-specific taxonomies and work across all industries.
You can find the full list of cloud solutions from SAP and our partners for retail on SAP Store here, many available for a demo or free trial.

Public sector drives strong demand for conversational AI, with 2.7M+ users served on the platform

With governments across the world working to enable broad-scaled digital transformation, public sector organizations are increasingly gravitating towards the adoption of Conversational AI solutions to redefine the citizen experience. According to data released by, a leading enterprise-grade Conversational AI platform, the company has served over 2.7M unique users for its government sector clients worldwide.

Recently mentioned in the Gartner Hype Cycle for Digital Government Services, 2022, under the chatbot category, the company works with key government departments across countries. The platform has recorded an exchange of over 79M messages focused on citizen delivery services, exchanged between its Dynamic AI agents and end-users during over 5M sessions.

Raghu Ravinutala, CEO & Co-founder, said, “Public sector organizations need to address numerous queries daily, and doing so manually is a time-consuming task. At the same time, citizens have a growing expectation of being able to conveniently avail government services. That’s where Conversational AI can step in to improve efficiency and human productivity, streamlining the process of delivering citizen services digitally while keeping humans in the loop. We have seen a huge surge in traction from government agencies across countries and our deployments are helping address some very unique use cases by bringing power to citizens’ fingertips on channels that they actively use. With continued emphasis on digitization, we expect Conversational AI to soon become an integral pillar in delivering stellar services to citizens.”

While text-based messaging channels are the preferred medium for citizen delivery services, the company is also seeing voice-based Conversational AI solutions gain momentum. The major use-cases, as observed, are for automating customer support, filing documentation related to government entities, booking services, raising complaints, making payments, and locating branches and offices, where the most traction is being witnessed on channels such as WhatsApp.

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How Startup FindMine Leverages AI to Lift E-Commerce Content, Revenue

Anyone who’s ever run a website can relate to the challenge of populating that site with an adequate supply of quality content that will keep an audience coming back and support the business’ revenue goals.

That challenge is especially applicable to businesses such as apparel, home decor, and beauty products, where manufacturers and retailers alike must present an adequate amount of content in ways that will engage those visiting their sites.

For example, an article of clothing may catch a site visitor’s eye, but it’s possible to get them more interested if they can see that clothing with various combinations to find one that appeals to them. The process of building those combinations is quite challenging.

A startup named FindMine is looking to solve the problems in this scenario: the ability to create combinations in a scalable way and, in so doing, improve the “shoppability” of a website to make it more robust — from a customer experience point of view and a business point of view. And to do so in ways that accurately reflect the brand’s value proposition.

FindMine built an artificial intelligence (AI) engine that builds these combinations and presents them to visitors. The company started, in part, because CEO Michelle Bacharach was personally frustrated by the need to create combinations herself for a variety of products. And, through experience as a product manager, she understood the importance of removing friction from the buying process.

“Every company in retail sells one product at a time. Think about how you use stuff: You don’t wear a shirt with no pants and no shoes,” Bacharach says. “In my life as a consumer, I always wondered, why is this so annoyingly hard?”

FindMine launched its product in 2016. The New York-based company, part of the SAP.iO startup accelerator program, has secured venture capital funding of $10 million. FindMine has 30 employees and has built an impressive roster of global brands as customers.

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Virtual Store Platform Obsess Introduces First-of-Its-Kind

New Industry Innovation Enables Any Brand to Create Its Own Customized Metaverse Experience. Charlotte Tilbury Is First Partner to Launch “Branded Avatars” as Part of Its Immersive Holiday Shopping World.

Obsess, a leading experiential e-commerce platform enabling brands to create immersive virtual stores, today launched “Branded Avatars,” a first-of-its-kind industry technology that enables brands to customize the look-and-feel and character style of shopper avatars to create branded metaverse experiences on their e-commerce sites. The new capability then lets shoppers personalize all aspects of their branded avatar, including skin tone, facial features, body shape, clothing and makeup.

Charlotte Tilbury is the first brand to partner with Obsess to offer the innovative new functionality, introducing it as part of its Charlotte’s Beauty Realm holiday wonderland to further personalize the virtual store experience and deepen its connection with customers.

While consumers could create avatars in mobile apps and gaming environments previously, Obsess’s new technology represents the first-time shoppers will be able to customize their own avatars in a browser-based virtual store environment—with no download, signup, login or fee required. The function also allows shoppers to apply complete makeup looks to their avatars for the first time ever, giving brands the opportunity to curate unique beauty looks for their customers.

In addition, the new function enables friends to shop and attend events together in real time with their friends’ avatars. Shoppers can use their personalized avatars to walk through and experience the virtual environment together, discovering, learning about and purchasing products, all while interacting and conversing in real time.

“Innovative brands have been looking to incorporate more personalization, gamification and social interactivity into their virtual store experiences to make shopping in these environments more engaging, social and fun—essentially more like shopping in real life,” said Neha Singh, Founder and CEO of Obsess. “We’re thrilled to launch this industry-first innovation and to push avatar technology forward for all consumers outside of gaming environments. Our platform now enables brands to create their own custom metaverse on their site—where both the environment and avatar style match the brand’s look-and-feel—to give consumers an unforgettable shopping experience.”

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WeGift wraps up £26 million series B for gift card APIs at global brands

Incentive marketing startup WeGift has closed its series B round at £26 million, with backing from fintech VC CommerzVentures among others.

WeGift’s API-driven software platform is used by Nike, Airbnb, and Aldi together with some 100 other brands to easily disburse gift cards online, allowing end-customers to buy them as gifts or as loyalty rewards from a third-party business.

Last month, WeGift surpassed the 120-employee milestone and it’s now readying its “all-in-one” gift card platform for further overseas expansion, with software that immediately loads gift cards with the right foreign currency.

Incentive marketing startup WeGift has closed its series B round at £26 million, with backing from fintech VC CommerzVentures among others.

WeGift’s API-driven software platform is used by Nike, Airbnb, and Aldi together with some 100 other brands to easily disburse gift cards online, allowing end-customers to buy them as gifts or as loyalty rewards from a third-party business.

Last month, WeGift surpassed the 120-employee milestone and it’s now readying its “all-in-one” gift card platform for further overseas expansion, with software that immediately loads gift cards with the right foreign currency.

In the series B round, Element Ventures led with further commitments from AlbionVC, Clocktower Ventures, Volution Capital and SAP.

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Velocity Ventures invests in CarbonClick that makes carbon offset simple for businesses

Singapore-based hospitality & travel-focused VC firm Velocity Ventures has invested an undisclosed amount in New Zealand’s enviro-tech company CarbonClick.

The startup will use the funds to boost its expansion into Asia, with a regional office in Singapore scheduled to open in 2023.

Founded in 2017, CarbonClick aims to make carbon offset simple for businesses and their customers. It provides the full details of the offset by ensuring a receipt is emailed to each customer, showing where and how their contributions have been used with a “track and trace” feature.

The startup has made inroads into the aviation, travel, and airport sectors and works with over 1,000 brands. The firm works with companies such as Etihad, Amadeus, and London Stansted Airport.

In Southeast Asia, CarbonClick currently supports Rimba Raya Biodiversity Reserve, a project in Indonesia’s Central Kalimantan which protects 65,000 hectares of peat swamp, avoiding more than 130 million tonnes of carbon emissions.

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Infront acquires Israeli sportstech startup Pico

Switzerland-based sports marketing company Infront has acquired Israeli startup Pico Get Personal, a sports technology company that helps rightsholders to gather, manage and own zero- and first-party audience data to customize marketing.
Pico pairs content with fun activations, capturing first-party data and individual preferences. Brands or rightsholders can then use those insights to create personalized marketing.
Pico, founded in 2014 by Asaf Nevo, Aviv Paz, and Roi Mozer, has raised $5 million to date and all 12 of its employees will be joining Infront.

“Beyond the joy of joining the biggest organization in our sector, one of the most important things for us was to ensure that every one of our employees would be able to come with us,” said Nevo. “We have been working with Infront for many years now, making this new chapter a very natural step in our growth. The sports industry has made a push in recent years into tech and data, with Pico playing a major part in that. By joining one of the biggest players in this market we will be able to provide our services at a much bigger scale.”

Vue Storefront wins best e-Commerce and retail startup at The Europas Tech Startup Awards 2022

Vue Storefront, a technology company that develops software for businesses to create fast, modern and high-performing online storefronts, was crowned a winner at The Europas Tech Startup Awards 2022, picking up the prize for hottest e-Commerce and Retail tech startup.

One of the most high-profile technology awards in Europe, The Europas recognize the continent’s most ambitious and successful startups. Already in its fourteenth year, previous winners include Spotify, wise, SoundCloud, Deliveroo and Starling.

Patrick Friday, CEO, Vue Storefront: “We’re honored to receive this award and take our place among such illustrious previous winners. It’s testament to the hard work of our talented team and shows that, as a company, we’re moving in the right direction. Thanks to our investors for believing in our vision, to our customers and partners for trusting in our product, and to our huge global community of developers, who have been with us since day one – driving us to continually improve our technology.”

Borys Musielak, Partner, SMOK Ventures: “As Vue Storefront’s first institutional investor, it’s thrilling to witness its growth and the successes of the founding team. That it has been named the best e-Commerce startup in Europe is no surprise at all. This is a company that will help define digital commerce in the coming years and its potential for growth is unlimited.”

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Parcel Perform & Wise Systems Recognized as Leaders in Last Mile Operations in Retail by CB Insights

Rising shipping costs combined with shoppers’ expectations of fast and free delivery are impacting retailers’ profitability. This Market Map looks at the companies helping retail leaders — like Walmart and American Eagle — optimize their last-mile operations.

The last mile is the most expensive leg of the supply chain, making up more than half of total shipping costs. Record high inflation, rising fuel costs, and a lasting labor shortage are now making it even more difficult for retailers to protect their margins while avoiding passing these costs onto consumers.

This is an even greater challenge as customers have grown accustomed to the free and fast shipping options used by the likes of Amazon, Walmart, and Alibaba to lure shoppers.

To stay competitive without sacrificing their margins, smaller retailers are turning to tech solutions that can improve delivery economics. These solutions help optimize various aspects of the last-mile journey whether retailers decide to outsource deliveries, invest in their own fleet, or strengthen omnichannel capabilities.

Using CB Insights data, we identified 218 last-mile tech companies addressing 12 technology priorities for retailers, from delivery management platforms to buy online, pick up in-store (BOPIS) enablement.

We are proud that two of our SAP.iO Foundry startups are included in the report. Parcel Perform was named a leader in E-Commerce Fulfillment & Logistics and Wise Systems was named leader in Route Optimization by CB Insights.

How Consumer Products Companies Can Meet the Moment with Cloud Innovations on SAP Store

Volatility in the cost of materials and shifting buyer needs are nothing new for consumer products companies, but current conditions are exacerbating these perennial challenges. Competitive pressures are familiar to everyone in the industry. But as the COVID-19 pandemic recedes, that competition has extended to human resources, with unemployment at the lowest level in decades causing unprecedented challenges in hiring and employee retention. Sales growth and market expansion require smart technology investments and innovation to maximize brand-building strategies, optimize pricing, fine-tune offers and channel programs, and support efficient financial and hiring processes.
Supporting Reimagined Business Models with Co-Innovation
SAP has supported the consumer products industry for almost five decades, providing fundamental solutions enabling a single view of the business from finance to the customer experience. In short, SAP solutions focus on helping manage intelligent processes in a digital world.
Now, SAP’s industry cloud is opening the doors for a new level of co-innovation with customers and partners, enabling next practices and new business models that can help you capture opportunities and take the next step toward becoming an Intelligent Enterprise. Launched in 2020 and building momentum ever since, industry cloud is essentially an innovation space where customers and partners are building and integrating cloud solutions to address specific industry needs. With SAP Business Technology Platform as the foundation, the solutions work with and extend our intelligent suite and business network solutions. This makes for smoother processes and simplified IT.
Addressing Specific Challenges in Consumer Products with SAP and Partner Solutions
A wide range of industry cloud solutions from SAP and partners are available on SAP Store, where you can try, buy, and be up and running faster than ever before possible. And you can be confident in partner solutions that are rigorously validated by SAP for quality and interoperability, with a similar look and feel for usability and fast adoption. Here are just a few examples of industry cloud solutions for consumer products that you can find on SAP Store.
Optimized Dynamic Pricing by Pricef(x) AG. This SAP Endorsed App is a tailored solution that allows you to respond quickly to fast-changing market conditions. Through integration with the SAP CPQ and SAP Commerce Cloud solutions, it calculates prices in real time, based on a predefined set of business rules and price-optimization algorithms using machine learning techniques.
Text Recruiting Automation and Conversational AI by Paradox, Inc. Developed through the SAP.iO Foundries program, this app integrates with SAP SuccessFactors solutions and supports more than 100 countries and more than 30 languages. Decrease time to hire and boost conversion rates by automating tasks involved in employment applications, including candidate screening, interview scheduling, and response with simple, fast mobile text or chat.
INTURN 360 – Excess Inventory Optimization by INTURN. By streamlining workflows, this enterprise platform improves efficiency in managing slow-moving and excess inventory across departments, providing a system of record. It consolidates complex inventory files and makes sense of large data sets to provide full real-time visibility into inventory status for better inventory control.
CPG Suite – Offer Innovation by Eversight, Inc. Integrated with the SAP Trade Promotion Management application, CPG Suite helps you manage your promotional strategy and empowers the field to plan more effectively. Update your strategy continuously using A/B tests and post-event analysis and share results immediately with the field, while giving central teams deep visibility into planning processes.
Retail Suite Programmatic TPRs by Eversight, Inc. This solution supercharges promotion performance by automating testing with real shoppers. It integrates with the SAP Customer Activity Repository application to collect performance data on offers across stores via dynamic, AI-powered optimization. Continuously test hundreds of different offers to assess efficiency and drive sales growth.
Smart Retail Execution by TeamCore Solutions. Sales and supply representatives can get alerts about which products aren’t selling and what actions they can take – immediately. This app uses machine learning to power intelligent workflow automation to generate prioritized tasks for field team execution, with accurate forecasts and meaningful insights based on sales opportunities.
SAP Variant Optimization and Pricing. Sales teams, customers, and channel partners can configure and price your products accurately and efficiently with this solution from the SAP Commerce Cloud portfolio. Use variant configurations to define product models in a bill of materials with classes, characteristics, and dependencies between the characteristic values.


Wisy Platforms is building a predictive, decision-analytics retail operations and execution platform to help retailers solve and overcome the product availability challenges that they have lived with until now.

Using Wisy;

  • Employees performing visual inspection of retail shelves experience an improvement in the amount of time they would otherwise spend doing this task. Practically speaking this is a reduction from 20 minutes of work doing manual inspections to no more than 1 or 2 minutes using Wisy’s AI-enabled platform.

  • Retailers, CPG manufacturers and brokers experience a 90% or higher improvement in the accuracy of data about product availability on store shelves, and

  • Retailers, CPG manufacturers and brokers experience revenue gains of between 3% and 10%.

In addition to bringing visibility to Product Availability, Wisy also offers the following:

  • Price checks,

  • Real-time share-of-shelf KPIs,

  • Planogram compliance checks, and

  • Competitive intelligence: Wisy detects known or unknown competitors’ products on the shelves and transforms the data into business intelligence. This is particularly useful for addressing an industry trend where new niche brands gain market share at a much faster rate than established brands. Wisy provides alerts when new competitors come into a category and keeps track of their growth over time and per location.

Wisy is currently working on real-time object tracking using the video mode on mobile phones. This feature makes it easier for users to capture large shelves without the need to take many pictures. Wisy is also developing predictive analytics to optimize product assortment and basket analysis.

The platform enables CPG retailers, manufacturers, suppliers,wholesalers and brokers to make better strategic, tactical, and operational decisions by decreasing the complexity of the systems they have to interact with while introducing simplicity and convenience into their workflows. Employees just have to be able to take pictures or videos of retail store shelves using any mid-range smartphone.

Wisy’s breakthrough is in its ability to instantaneously run all its analytics processes and algorithms on an employee’s mobile device without the need for an always-on internet connection.

Incumbent solutions are complex, difficult, slow, cumbersome, and impractical for the fast pace at which retail execution must move. Most incumbent solutions require a high speed internet connection in order to produce results.

Wisy is lightweight, portable, simple, fast, and affordable. Anyone who can use a smartphone camera can be trained to use Wisy to perform retail operations tasks. The platform works for large multinational CPGs and retail chains, and for smaller CPGs, retail stores and brokers. It works on a stand-alone basis. But, it can also be with retail execution systems, ERP systems, retail data clouds, retail analytics systems and so on. It can be integrated into a retailer, manufacturer or broker’s existing systems – for example, customers of SAP can find Wisy in the SAP App Center.

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