Cardano Foundation Announces Partnership With Supply Chain Traceability Solution Scantrust

The Cardano foundation has announced a partnership with Scantrust, a supply chain traceability solution, in order to streamline the supply chain management process, as well as optimising security.  

Scantrust is a company that uses QR codes to bring products online, and aims to turn products and packaging into a “direct connection with consumers”. The company provides protection from counterfeiting, supply chain awareness, and consumer engagement, using blockchain technology to secure, track, and create consumer interactivity with a QR code.

Current Scantrust partners include HP Indigo, Hyperledger, and SAP, and the company has worked with Fortune 500 companies and SMEs across 168 countries. 

One of the areas that blockchain technology has revolutionised is the supply chain. Blockchain solutions have allowed companies to trace, track, and empower the producer and consumer. A number of traceability companies have emerged in recent years, covering industries from food, textiles and high-end consumer products. What they share in common is the ability to create true transparency from the start of the supply chain all the way through to the consumer. 

Advancing innovation in blockchain technology has allowed companies to promote their ethical approach to consumer goods, increase transparency, and secure against counterfeiting. Frederik Gregaard, CEO of the Cardano Foundation, commented on the partnership with Scantrust: 

“Empowering trust and transparency across all industries and digital agreements is at the heart of the Cardano Foundation’s missions. I am proud of our Integrations team, who have worked tirelessly with Scantrust to deliver the first solution of its kind to leverage metadata on the Cardano blockchain. Together with Scantrust, we are helping brands to reconnect with their consumers, increase transparency in their supply chain, and fight counterfeit activity.”

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Fashion Tech India: Real-Time AI Data Drives Competitive Retail Advantage

Consumer fashion may be among the most unpredictable markets on the planet, but one startup in India has created an AI-based demand sensing platform that combines the brilliance of data scientists with seasoned industry experts to ferret out trends with uncanny accuracy. The idea is to close the gap between supply and demand.

“We help companies create demand-driven fashion forecasts from consumer data across a holistic value chain,” Ganesh Subramanian, founder and CEO at Stylumia. “Our demand sensing engine collects and analyzes publicly available global data to rank product trends, providing fashion designers, retail buyers, and merchandisers with a much deeper understanding of real-time consumer demand signals.”

More profitable and sustainable business

Forecasting fickle consumer appetites for unseen products has long stymied the most experienced minds in the fashion world. Stylumia can reveal breaking trends, allowing people to make design and merchandising decisions perfectly in synch. This can reduce underbuying and overbuying.

According to Subramanian, the typical Stylumia customer has improved the prediction accuracy of style and color levels by up to 30 percent, and increased sales and revenue between 25 to 50 percent, compared to the performance of products not designed and merchandized using the platform. Customers have also reduced excess inventory and carbon footprint levels by an aggregated average of up to 40 percent.

“When products are selling well, companies have less stock and are able to lower their carbon footprint because they’re using fewer resources, while generating the same amount of revenue,” he said. “Since our founding, we have reduced the number of garments that our customers have produced by over 60 million, while their sales and profits have grown.”

Consumer intelligence research on steroids

From its headquarters in India, to hubs in Australia, the United States, and the UK, Stylumia’s teams work with fashion, sports, and lifestyle brands that represent companies of all sizes worldwide.

Instead of brainstorming solely by intuition, designers and buyers log into their personalized portal to storyboard ideas using Stylumia’s AI-fueled algorithm or their own images for design inspiration. As they select colors, materials, patterns, and other product features, Stylumia instantly surfaces trending demands against the designer’s ideas. They can view similar products, see where selling levels are highest, and save and share their ideas with colleagues.

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Sustainable Farming: Agranimo Integrates with SAP BTP

Despite the ongoing debate of whether it’s a fruit or a vegetable, the avocado has been an export hit around the globe. Avocados are grown in the southern hemisphere but are immensely popular in countries where they cannot be harvested. There is also growing consumer awareness that intensive avocado farming leads to environmental issues in the countries of origin.

‘Driving through the rural areas of Chile, you will notice how severely the country has been going through a major drought during the last five to seven years,’ Nikita Gulin says. ‘Part of it is due to climate change, but it cannot be denied that intensive farming is adding to the problem.’ Chile’s GDP relies heavily on agriculture. Apart from avocados, food crops include blueberries, cherries, and walnuts. ‘Water efficiency is a huge topic for Chilean farmers and the country as a whole.’

For Gulin, Aganimo’s Russian-born founder and CEO, and his Chilean co-founder, CTO Sergio Esteban, this was an obvious problem to tackle.

‘In Chile, everybody knows someone working in the agricultural sector, whether it’s an uncle or the friend of a friend,’ Esteban says. ‘When we looked at the problem and solutions already available, it became clear that there was much room for improvement by means of technology – and we had the skills to do that.’

To combine their technical knowledge with research on agriculture, they made contact with academia. ‘The University of Chile immediately wanted to collaborate,’ Gulin says. Agranimo has 10 employees located in Chile, Russia, and Germany with backgrounds in technology, research, and practical experience in agriculture.

‘Chile is not the only country with this problem,’ Gulin explains, ‘It’s really all over the world – water is rare. From our first application for water efficiency, our vision grew as we expanded to more climate-related issues. Water is still one of the key components, but we are now working with any information that can be derived from climate and soil data.’

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For the First Time, Vegetation Risk to the Entire US Electrical Transmission Grid Has Been Analyzed With Satellite Data

For the first time in history, vegetation encroachment risk to the entire publicly available U.S. transmission grid has been analyzed from space by the Berlin-based startup LiveEO.

The goal of this large-scale analysis was to demonstrate LiveEO’s market-leading analytic capabilities to a North American audience. In total, over 15,000 public satellite images were used to evaluate risk to 574,000 miles of electricity lines. (Details about the analysis can be found at www.live-eo.com/us-power-transmission-grid-analysis).

The analysis covers the detection of vegetation along the transmission grid, as well as the identification of grid segments that are exposed at dangerously close distances. These are some of the biggest challenges and operational cost factors for utility companies in maintaining their assets. Proven by studies vegetation is one of the main challenges for utilities globally, causing up to 56% of externally triggered power interruptions. In the United States alone, approximately US$ 6 billion is spent on vegetation management by utility companies annually.

“The scale combined with the detail of the analysis represents a milestone in satellite data analytics for utility companies and proves that satellite data represents a viable alternative for vegetation management to Lidar or foot patrols.” says LiveEO’s Co-Founder Daniel Seidel. “Additionally, these insights can be made actionable directly via our tool set of mobile and web apps, and API integrations to improve workforce efficiency in the field and to realize OPEX saving” adds LiveEO’s other Co-Founder Sven Przywarra.

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Startups Are Re-Defining Cybersecurity As A Driver For Growth

Imagine a world where businesses execute strategies without worrying about securing data. Now imagine a world where fast paced cybersecurity capabilities enable trusted data to become a source for growth. Guess what? Both are possible today.

A lot of ink has been spilled over data protection and now that National Cybersecurity Awareness Month is here, it’s high time we underscore the importance of secure data becoming a growth driver.

According to a 2020 Accenture report, on average, it makes sense for organizations to look beyond their four walls to protect their ecosystems since cybersecurity programs actively protect only 60 percent of an organization’s business ecosystem. Considering 40 percent of breaches come via this route, organizations don’t have the luxury of being too complacent. This may be why 2019 saw $10 billion in privacy and security company investments at an all-time high, according to Crunchbase. Let’s take a closer look at what’s driving this.

Addressing security gaps

While enterprises are overburdened with privacy laws (GDPR and CCPA), complex attacks, and increasingly sophisticated attackers, means cybersecurity startups are more proactively addressing the need for data protection. This is accomplished by providing best of breed point solutions to address security gaps not easily addressed by slower incumbent security solutions offering broader suites of often poorly integrated features. In the process, they are also helping manage enterprise IT complexities, minimize risk, comply with new regulations and allow for more nimble business processes that can expand opportunities beyond traditional industry boundaries and drive revenue growth, including the pursuit of new digital business models.

Speaking of new business models, enterprises are either already operating on-prem or considering how they can move to the cloud. By aligning with cybersecurity startups, enterprises can focus more on what they are good at while also gaining the agility to align and refine strategic planning to make a more secure transformation to the cloud.

How to thwart evolving threats

Let’s face it. Technology and the threats that often keep IT departments and executives alike up at night are both consistently evolving. As a result, cybersecurity startups often times have more laser-focus when it comes to attracting top talent to tap next-generation technologies (AI, machine learning, blockchain, etc.) to solve specific security problems which can be complimentary to existing security solutions. Thus, startups can help enterprises securely scale, be more relevant in the market and be more responsive when it comes to vulnerabilities/threats tapping the latest innovation.

Having more openness toward outside innovation in today’s volatile global economy should further validate the breadth of opportunity for cybersecurity innovation. Why? There is clearly a need for simple and effective ways to create, enforce, and monitor our security policies/controls across multi-cloud and even hybrid environments. Ideally, this functionality can help businesses aggregate vast amounts of data more quickly, remain more agile and avoid downtime which can hurt operations, reputation and revenue.

Make no mistake. We need to move the typical thought process on security away from the notion that cyberthreats are only an external issue. In fact, it’s quite the opposite case and yet another reason cybersecurity innovation must continue to evolve.

Verizon’s 2019 Insider Threat Report found that 57% of database breaches include insider threats and the majority, 61%, of those employees are not in leadership positions when they compromise customer data. This only strengthens the idea that making sure your digital operations are secure, scalable, compliant and interoperable is crucial not just your IT department but to compliance officers as well as those in sustainability, procurement, finance and strategy alike. Thus, collaborating with security startups is more important than ever in a world being forced to increasingly operate remotely due to the COVID-19 pandemic.

I would be remiss not to mention that data is increasingly valuable, and the backbone to AI, so tapping next-generation cybersecurity technologies is no longer a nice have. It’s a requirement to secure data and leverage it for growth opportunities. At least it should be for the modern enterprise that will witness over 500 billion connected things by 2030.

Impact of data and analytics

Due to the advancement of the internet of things, data is being used like never before in human history. The ability to safeguard data privacy, create new intelligent applications for IoT and also use data to predict next generation applications opens the door for startups to help manage complexities in IoT systems, especially as cloud computing moves closer and closer to edge computing.

This is why SAP.iO Foundry Berlin just kicked off its Data & Analytics cohort and why SAP.iO is proud to accelerate cybersecurity innovation through companies such as BigID, a SAP.iO Fund portfolio company focused on helping organizations know their data for privacy, protection and perspective. We have also recently welcomed LISNR, a startup focused on contactless authentication using ultrasonic sound verification, to our SAP.iO Foundry New York Fall Cohort.

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Helping Startups Turn Untapped Data into New Business Opportunities for SAP Customers

 SAP SE (NYSE: SAP) announced its first data and analytics-focused SAP.iO Foundry Berlin startup accelerator program.

Seven startups have been chosen to participate in the virtual fall cohort held in collaboration with the SAP HANA and Analytics team with focus on the unique opportunities of data and analytics in the business-to-business space.

“Businesses are faced today with massive amounts of data coming into their lines of business practically from everywhere, just like a running faucet,” said Gerrit Kazmaier, president, SAP HANA and Analytics. “Our mission is to turn this untapped resource into a superpower that provides business value for everyone. It’s truly important to think about how we can connect people to data so they can use it for the benefit of their customers. Data is vast. We need to tackle it with lots of imagination.”

SAP.iO Foundry Berlin is part of SAP’s strategic business unit designed to accelerate innovation and drive new business models for SAP. The SAP.iO Foundries program is a global network of equity-free accelerator programs located in strategic startup hubs. It provides startups with access to mentorship, exposure to SAP technologies, and opportunities to meet and collaborate with SAP customers.

The selected startups will work closely with mentors from SAP, to develop proofs-of-concept, access SAP technology and application programming interfaces (APIs), and identify opportunities to collaborate with SAP customers. At the program’s core are the interactions with SAP’s customers who provide invaluable insights and guidance to the startups throughout their time in-program and beyond. The program will run for three months and conclude with a demo day in early January.

The cohort consists of the following startups:

  • C2RO is a Canada-based artificial intelligence (AI) company offering privacy-aware AI video analytics for physical spaces. It leverages the existing surveillance cameras and uses GDPR-compliant and proprietary edge-cloud AI to accurately analyze the behavior, demographics and journey of people. The same way Google Analytics revolutionized the digital world, C2RO is revolutionizing the physical world.
  • datazeit reveals information hidden in web and social media and delivers end-to-end data intelligence to accelerate digital business transformation.
  • Teamcore identifies on-shelf availability and lost sales opportunities. It prioritizes tasks after processing stores sales, stock and in-store data on machine learning (ML) algorithms. The platform enables a structured sales methodology by creating a problem-solving workflow across the entire retail sales and operations team, empowering consumer product companies to better store execution.
  • nwo.ai is an intelligence amplification platform that harnesses ML techniques and human metadata to identify global cultural shifts early and throughout the lifecycle of trends across various sectors.
  • Stylumia solves the problems of fashion, lifestyle, sports and home validation, prediction, and design generation. Its data-driven approach combines consumer demand sensing with the client’s own data for context-relevant validation, prediction and generation.
  • Ubermetrics’ new enterprise intelligence solution provides highly actionable signals on business-critical events. Using state-of-the-art artificial intelligence (AI) technology, Ubermetrics distills public information from millions of sources down to meaningful events, such as strikes at suppliers, competitor product launches and over 50 other categories.
  • ZEPL delivers an enterprise software-as-a-service data science and governance solution that supports enterprises as they are looking to deliver AI-driven applications to help solve business challenges where massive sets of data are in play.

SAP Boosts Industry-Wide Innovation with Startup Partnerships

The COVID-19 pandemic is an extreme test in business agility, particularly across some of the hardest hit industries like healthcare, supermarkets, and manufacturing. Iristrace, a European-based startup, has developed a cloud-based platform that one hospital in Spain is testing to provide better patient care regardless of unpredictable demands.

Healthcare providers can use the COVID Patient Record Management mobile app to monitor real-time data about everything from hospital bed capacity by room to what equipment each patient is being treated with, and their vital signs.

“The algorithm helps simplify decisions for more informed and effective conversations about next steps,” said André Kingham, chairman of Iristrace. “Like most organizations, hospitals can’t easily rework IT systems to add new protocols. Our cloud-based solution allows the hospital to quickly evolve protocols and cascade compliance into patient care without IT expertise.”

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Carsten Maschmeyer investiert in ein Startup, das Maschinenbauer wie Bosch, Siemens und Co. fit für die Zukunft machen will

Starinvestor Carsten Maschmeyer hat sich an dem Berliner Startup Zksystems beteiligt.

Nach Informationen von Business Insider flossen bei dem Deal, an dem noch andere Investoren beteiligt waren, insgesamt drei Millionen Euro.

Zksystems entwickelt Software für die vernetzte Fabrik. Die Gründerinnen sind überzeugt, dass Maschinen künftig im Abo-Modell mit intelligenten Zusatzfunktionen angeboten werden.

SAP.iO Foundry Berlin Industry 4.0 Demo Day | 2020

When we couldn’t have the usual festivities to mark the end of the 3-month Industry 4.0 program at #FoundryBerlin, we brought all the teams together virtually and used some archival footage to recreate the full Demo Day experience. This playful and ‘cinematic’ take on a typical Demo Day showcases the startup teams’ solutions as well as their charming personalities and vision for the future. It’s a behind-the-scene look at the visionaries who are making a difference in the world, as well as the power of relentless optimism in the face of a global pandemic.

Watch Demo Day Video…

The 2020 Industry 4.0 Graduates are: Agranimo, Soley, LiveEO, Wandelbots, 3DQR, and Fretlink.

Are you a startup looking for your next BIG challenge? JOIN US: https://sap.io/foundries/apply/#programs

Jobful, start-up founded by Mihai Cepoi, receives an investment of 250,000 euros

Launched in May 2018, the Jobful platform is dedicated to both young professionals who want to develop their careers and companies who want to streamline the recruitment process through a first test of candidates, as well as their interest.

In December 2018 he was third in Startarium, and in April 2019 he was accepted in the accelerator SAP.io in Berlin. In May this year, Jobful was one of three Romanian startups selected to present their product at the South East Europe Tech Tour 2019.

Original article here…

SAP.iO: Treiber von Veränderung

Miroslav Dimitrov Head der Berliner Foundry von SAP:iO

Herr Dimitrov, mit welcher Intention fördert SAP.iO Startups?
Mit der klaren Mission, die nächste Generation von Ökosystemen aktiv mitzugestalten. Wir wollen Treiber von Veränderung sein, nicht Getriebene. Und dafür suchen wir über Beteiligungen und das Accelarator-Programm jene vielversprechenden Startups, die unsere Geschäftssoftware sinnvoll ergänzen.

Das heißt, Sie konzentrieren sich als Accelerator auf B2B-Lösungen, die bestehende SAP-Systeme ergänzen?
Wir setzen in jeder neuen Runde auf unterschiedliche Themen, immer aber mit Fokus auf B2B und SaaS. Bei den FinTechs sehen wir aktuell in den Bereichen „Customer Experience“, „Big Data and Analytics“, „Peer-to-Peer Finance“ und „Identity“ großes Potenzial.

Was sind das für Startups, die Sie unterstützen?
PXL Vision aus der Schweiz ist ein Beispiel aus dem Bereich „Identity“, die auf Basis von maschinellem Sehen und Deep Learning das Kunden-Onboarding deutlich verschlanken wollen – für Finanzdienstleister und Kunden gleichermaßen. Ein anderes Beispiel ist troy GmbH aus dem nordrhein-westfälischen Lippstadt. Dort hat man es sich zum Ziel gemacht, die Customer Experience beim Inkasso zu verbessern. Denn ein wesentlicher Teil der Kunden zahlt unverschuldet oder versehentlich nicht.

Auf welchen Wegen kommen Sie mit solch spannenden neuen Unternehmern zusammen?
Unser Netzwerk und unsere Kunden spielen hierfür natürlich eine wichtige Rolle. Denn am Ende des Tages, wollen wir für sie der Partner der Wahl sein und passende Lösungen bieten. Ein Großteil des Prozesses findet aber auch intern über die Frage statt, in welchen Bereichen wir nach vielversprechenden Partnern Ausschau halten wollen. Und dann gibt es natürlich auch die Startups, die uns finden. Für diejenigen der Hinweis: Die nächste Runde unseres Accelerator-Programms ist in Planung und wir freuen uns bereits jetzt über einen regen Austausch und Kontakt.

Les accélérateurs SAP.iO Foundry de Munich et de Berlin vont accélérer deux startups françaises : Alcméon et Fretlink

Paris – SAP SE (NYSE) : SAP.iO Foundry Munich et SAP.iO Foundry Berlin annoncent le lancement de leurs nouvelles promotions de startups qui auront pour thème respectif le marketing & e-commerce et l’industrie 4.0. Sur 12 pépites accélérées 2 sont Françaises.

Deux startups françaises retenues pour êtres accélérées en Europe

Parmi les startups sélectionnées sur les deux programmes européens se trouvent deux jeunes pousses françaises :

  • Alcméon intègre SAP.iO Foundry Munich. Cette startup française issue de Station F, est une plateforme SaaS qui laisse aux entreprises la réinvention et l’amélioration de l’expérience client avec une messagerie centralisée multicanal. La technologie hybride d’Alcméon associe automatisation intelligente, IA, chatbots et intervention humaine pour réduire les coûts et accroître la satisfaction des clients.
  • Fretlink intègre SAP.iO Foundry Berlin. La startup aide à sécuriser, gérer et optimiser les plans de transport grâce à un produit numérique et un hub européen de transporteurs locaux. Se traduisant sous la forme d’une marketplace, elle permet aux transporteurs d’informer de leur capacité de transport disponible et ainsi recevoir des ordres de transport au juste prix pour compléter leurs chargements.

« La France dispose de nombreuses startups innovantes. Si nous en accélérerons une quinzaine en France par an avec SAP.iO  Foundry Paris, nous en accompagnons d’autres à fort potentiel sur le marché Européen. Par ces programmes nous entendons aider les startups à lever certaines barrières et soutenir l’innovation européenne » explique Alexa Gorman, SVP, Head of SAP.iO Foundries Europe. «Alcméon et Fretlink sont promues à un très bel avenir en Europe et même à l’international. Les synergies avec le Groupe SAP sont très fortes. Nous sommes ravis de pouvoir les aider dans leur développement. »

Pendant plusieurs mois, les startups sélectionnées bénéficieront d’un mentorat organisé, d’un accès aux technologies et interfaces de programmation applicative (API) de SAP ainsi que de multiples occasions de collaborer avec les dirigeants et les clients de SAP.

Focus sur le marketing et le e-commerce pour le programme SAP.iO Foundry Munich

En collaboration étroite avec les équipes SAP Customer Experience et UnternehmerTUM, la promotion de Munich se concentrera exclusivement sur les startups business-to-business (B2B) qui transforment la relation client et permettent aux clients SAP de proposer des expériences encore plus attrayantes.

La promotion intègre Alcméon et les 5 autres startups suivantes :

  • StorifyMe facilite radicalement la création, la publication et la mesure de l’impact des témoignages des clients.
  • nyris est une plateforme de recherche visuelle utilisant l’intelligence artificielle (IA) qui propose aux clients une façon plus naturelle de trouver ce qu’ils cherchent.
  • squarelovin permet permet aux marques de collecter et de traiter des images, de gérer leur droits de manière transparente et d’activer le commerce visuel et l’analyse.
  • Frontastic est la plateforme de gestion front end pour le monde piloté par les API, permettant aux entreprises de développer des front ends dernier cri et orientés clients.
  • Velou offre des résultats de recherche personnalisés aux clients et augmente les conversions et le chiffre d’affaires pour les e-commerçants dans la mode.

L’Industrie 4.0 au programme de la nouvelle promo de SAP.iO Foundry Berlin

Le programme permet aux jeunes pousses de développer des technologies qui aident les entreprises existantes à aller au-delà de la fabrication numérique et à relier de manière transparente tous les aspects d’une entreprise, de la conception à l’exploitation, en passant par les ventes et le service. Le programme SAP.iO Foundry Industry 4.0 aide les clients de SAP à trouver et à adopter ces technologies de rupture.

En plus de Fretlink, la promotion se compose des startups suivantes :

  • Agranimo produit des logiciels et des équipements de surveillance du microclimat qui transforment les informations sur les sols et le climat en une stratégie de gestion.
  • Soley permet d’économiser plusieurs millions de dollars en optimisant les portefeuilles de produits complexes.
  • LiveEO analyse les données satellitaires pour surveiller les réseaux d’infrastructures à grande échelle.
  • Wandelbots permet à tous, même à ceux qui n’ont pas d’expérience technique, d’enseigner les robots rapidement, facilement et à peu de frais.
  • 3DQR – remotely fournit aux industriels des lunettes intelligentes et de la réalité augmentée.

SAP.iO Foundry Berlin Launches Industry 4.0 Startup Acceleration Program

SAP has announced that SAP.iO Foundry Berlin kicked off its second Industry 4.0 program earlier this month, with six international business-to-business startups focused on manufacturing, logistics, supply chain management and process optimization.

The SAP.iO Foundries program enables startups to develop technologies to help existing businesses go beyond digital manufacturing and seamlessly connect all aspects of an entire company — from design to operations to sales and service. The program helps SAP customers to find and adopt these disruptive technologies.

The following startups are joining the SAP.iO Foundry Berlin Spring 2020 program:

  • Agranimo produces software and microclimate monitoring equipment that turn soil and climate information into a management strategy.
  • Fretlink connects shippers to the largest hubs of local carriers in Europe through a new standard road-freight organization.
  • Soley saves millions of dollars by optimizing complex product portfolios.
  • LiveEO analyzes satellite data to monitor large-scale infrastructure grids.
  • Wandelbots allows everyone, even those without technical experience, to teach robots quickly, easily and inexpensively.
  • 3DQR has developed a very simple and flexible solution to work with augmented reality (AR) and thereby merge digital 3D experiences into any industrial environment.

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The Rise of Customer Experience in Fintech and GRC

Debt collection and a great customer experience are two concepts not typically combined. The image of an intimidating, baseball bat-carrying debt collector is too ingrained in our cultural consciousness.

So being the “friendliest debt collectors in Europe” is quite a bold goal for troy, one of six startups invited to a dedicated financial technology (fintech) program focused on finance and governance, risk and compliance (GRC) in Berlin by the SAP.iO Foundries.

Philip Rürup, CEO of troy, makes clear that creating a friendly customer experience in debt collection is more than a marketing slogan; it is a mindset backed up by technology and proven key performance indicators (KPIs). By treating people as customers and not debtors, troy has found unique solutions to incorporate customer experience into the debt collection process. According to Rürup, this  induces people to pay their debts faster, pay more, and even pay “happily.”

“We found that 50 percent of people simply forgot to pay, or just faced a short-term bottleneck,” explained Rürup. “So, it doesn’t make sense to use heavy-handed approaches here.”

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