The most interesting graduate from the latest cycle of SAP.io – the accelerator from SAP Global – is Trendemon. At Trendemon they have created a platform for companies designed to improve their ability to understand and accelerate the impact of their marketing efforts on sales. Trendemon has developed a platform that maps the customer’s journeys, ranks the impact of the company’s various content on business goals and personalizes the content on the site.
According to Gartner researchers, live commerce is one of the hottest digital selling trends as retailers and even B2B companies engage customers with personalized sales through streaming video. To be clear, these are not yesterday’s social brand ambassadors. TVPage has pioneered this latest trend, offering an AI-based, cloud platform that brings together store associates, approved influencers, and products for the most dynamic online e-commerce machine to date.
“We are at the forefront of social e-commerce, using video to put virtual yet personalized salespeople directly in the online store,” said Allon Caidar, co-founder and CEO at TVPage. “It’s a full cycle marketing engine for customer engagement and online shopping, turning companies into their own social media destination that pops up as people search for products.”
Bustling virtual storefronts
Large retailers and other companies worldwide are using TVPage to replicate the kind of expert selling consumers crave. For example, when a retailer signs up, they gain a virtual storefront for their own sales associates, as well as independent influencers, all of whom serve as social brand ambassadors. Using a mobile app or web browser, these ambassadors keep consumers engaged by uploading videos, photos, and other information about products on the retailer’s website. They use social media to share their content, answer customer questions, and invite interested consumers to special online events.
“Consumers can chat with social brand ambassadors anytime to find out if a product comes in a different color or size,” said Caidar. “Ambassadors might decide to schedule beauty makeovers based on the questions they’ve received, or spotlight gaming releases that reflect breaking trends. Customers can purchase products directly from their videos.”
Companies can set and monitor social ambassador metrics from one dashboard, paying their own employees based on individual performance goals. TVPage also helps its customers find and manage independent influencers, including sourcing and paying freelance social ambassadors.
SAP invests in a lot of promising startups, and it’s sometimes hard to keep track of all of them. E-3 Magazine has selected the most interesting companies to showcase in our SAP Startup Spotlight Series. In this article, we will take a look at EasySend.
E-3 Magazine talked to Tal Daskal, CEO and co-founder of EasySend, about what his solution has to offer and what is next for the company.
Why did you start EasySend to begin with?
Daskal: We – meaning EasySend’s founders, Omer Shirazi, Eran Shirazi, and me – worked at one of the largest insurance companies in Israel and saw first-hand the extent of the problem that paperwork and manual processes create in insurance. We understood the internal pain of employees – the amount of paper and PDF forms that needed to be filled out just didn’t make sense. And that’s how the idea for EasySend was born – eliminating manual processes and replacing them with digital journeys.
How could your solution potentially help customers navigate the COVID-19 pandemic and the different challenges of reopening?
Daskal: The COVID-19 pandemic made it clear to us and to our prospective customers that digital transformation is no longer optional. No matter the industry, enterprises are moving towards a more digital future. EasySend helps organizations achieve just that, creating a digital culture at scale in record time and at a fraction of the cost. We raised the funding amidst the Coronavirus pandemic within just two months after starting the fundraising process – which just goes to show the current demand for secure, efficient and easy-to-use digital processes.
How are you connected to SAP? Can your solution be integrated in SAP systems?
Daskal: EasySend is an SAP Partner Edge Integrate partner. EasySend’s solution allows SAP’s current and future customers in the finance and insurance industries to digitize critical customer-facing processes, ultimately increasing conversion rates and improving user experience. Through the partnership with SAP, EasySend is able to create holistic solutions for potential customers by leveraging its unique proposition coupled with SAP’s technological capabilities and market share. EasySend’s intelligent eForms easily integrate with any legacy and core banking system and third-party service, including out-of-the-box integration with leading CRM and ERP systems, including SAP. EasySend is continuing to work with SAP in order to bring the solution to SAP’s customer base. We also joined the SAP.io program to build a solution together.
After two months of examining more than 100 candidates from 20 different countries, this week SAP.iO announced the 7 companies that will participate in the program that will be seasoned from Israel. Under the current program, SAP is also collaborating with two of its customers – the European energy company E.ON and the Israel Electric Company, which were also partners in selecting the startups for the program. The program will run for 3 months during which the selected startups will work together with SAP on defining the common solution for the market, on integration with the company’s systems and on addressing SAP customers worldwide.
SAP SE (NYSE: SAP) announced early this week its first utilities-focused accelerator program. The seven early-stage startups to participate in the SAP.iO Foundry Tel Aviv program will focus on innovative solutions that address some of the biggest imperatives and challenges in the utilities industry, such as collaborative customer relationships, enterprise asset management and managing transmission and distribution.
The SAP.iO zero-equity-ask program is designed to accelerate innovation and drive new business models for SAP’s utility customers. To be intelligent enterprises that deliver sustainable futures, utility companies need to undertake a digital transformation, which now includes environmental sustainability and energy transition. During the 12-week program, the seven selected startups will work closely with SAP’s industry experts to develop new joint offerings that will allow new capabilities and functionalities on top of SAP’s current solutions to the utilities industry.
“SAP’s utilities customers are looking for intelligent solutions to help them succeed in delivering safe, reliable and sustainable energy products and services,” said Peter Maier, SAP president of industries and customer advisory. “This cohort of early-stage startups will help us connect our customers with the most cutting-edge solutions from around the world and enable them to rapidly respond to new business requirements.”
This cohort will collaborate with SAP longtime customers E.ON Innovation, part of Germany-based E.ON SE, and Israel Electric Corp. (IEC). The collaboration aims to identify breakthrough technologies, providing E.ON Innovation and IEC opportunities to be beta sites for pilots of the selected startups.
The following startups are participating in SAP.iO Foundry Tel Aviv:
- FSIGHT offers state-of-the-art artificial intelligence software solutions that allow the end user to predict, optimize and trade energy.
- Future Grid enables the renewable grid of the future to deliver safe and reliable electricity.
- Lemonbeat offers a scalable end-to-end Internet of Things–enabling solution, building a seamless experience journey from device to cloud.
- NET2GRID delivers a platform for utilities to gain powerful energy insights and run value-added services using machine learning algorithms on smart meter data.
- OXYGEN TECHNOLOGIES provides digital value-added services to private and commercial “prosumers” with an operating system to monitor and control distributed energy devices.
- PexaPark provides the operating system for postsubsidy renewable energy sales.
- Raycatch’s AI-driven digital asset management system automates and optimizes solar photovoltaic plants.
Consumers are eager to discover new brands and have never been more open to trying free samples from the safety of their own homes. These were among the recent findings from a consumer shopping behavior survey conducted by startup Sampler.
Ninety-eight percent of respondents reported being more open to new brands, while just two percent said they were sticking to familiar products. What’s more, 98 percent of people were more likely to try new products if they had samples delivered to their homes compared to picking them up in store. Marie Chevrier, Sampler’s founder and chief executive officer (CEO), said these findings reflected why product sampling is full speed ahead on a digital makeover.
“Being able to digitally target consumers who have an interest in your specific products is light years ahead of traditional in-store sampling approaches,” Chevrier said. “Brand managers at consumer packaged goods companies and retailers are amazed at how targeted and measurable they can be, reaching more people who really want their products and staying close to them. Every consumer brand needs this higher level of targeting, and the COVID-19 pandemic just accelerated that demand.”
Relationships Built on Personalized Samples
Headquartered in Canada, Sampler has helped more than 500 of the world’s leading and emerging consumer packaged goods brands send samples to consumers who are interested in their products and build lasting relationships that stoke demand for more.
Sampler customers hail from 24 countries, primarily in North America and Western Europe. The brands cut across beauty, food, beverage, household, baby, personal care supplements, and vitamins, and have one common characteristic: they want to target, track, and measure product sampling programs with greater effectiveness. Like online advertising, brands decide which consumers they want to target. Except, in this case, they are shipping actual sample products to Sampler’s warehouses located worldwide.
Consumers looking for free samples can opt in to receive personalized boxes of product samples by completing a profile. Sampler has a total of approximately 60 million insights from a database of 2 million consumers. The company targets consumers against a filter of 700 segments, such as eating habits, fashion tastes, ingredient preferences, and historical activity with Sampler itself. The relationship building comes in when Sampler asks consumers how they feel about the products they received and if they were likely to purchase them. Follow-up also encourages consumers to leave reviews or ratings with feedback and take advantage of additional offers to make a purchase.
Digital Heralds New Age of Product Sampling
According to Chevrier, half of Sampler consumers who try a product sign up to receive a brand’s newsletter, and one-third rate and review sampled products. Depending on the product category, she said that companies can expect to convert between one to 10 percent of products sampled to a purchase within 90 days.
Many companies incorporate Sampler into social media advertising promotions on their own websites or others, serving up free sample offers targeted toward consumers who have opted in for certain product categories. Sampler also works with various partners, such as online magazines and retailers, with offers for their audiences.
“Companies can easily embed their free offer in an online influencer’s video review, allowing viewers to click on a link and claim their samples,” Chevrier explained. “When consumers leave reviews and ratings, the company can bring that feedback directly into their own platforms and marketing campaigns.”
TVPage, the company that powers virtual brand ambassador storefronts for e-commerce, today announces that its Ambassador Storefronts application is now available for purchase on SAP App Center, the digital marketplace for SAP partner offerings.
TVPage’s Ambassador Storefronts integrates with SAP Commerce Cloud to enable online stores powered by SAP technology to launch e-commerce virtual ambassador storefronts. Brands using the new integration can transform sales teams into ambassadors to sell online through personalized virtual storefronts using shoppable video, product collections and live events to drive new revenue, traffic and extended consumer engagement.
The Ambassador Storefronts app empowers subject matter experts, in-store sales associates, influencers, and savvy consumers to promote products to social audiences and sell online. TVPage enables brands to engage with consumers more personally across digital channels with contactless guided shopping.
TVPage recently graduated from the SAP.iO Foundry Tel Aviv program for early-stage companies. TVPage’s participation in the program resulted in TVPage’s integration with SAP technology, addressing the growing need for stronger digital channels in a post-COVID-19 e-commerce world. Brands in North America and Europe across beauty, lifestyle, food and beverage, electronics, sports, and more turn to TVPage’s Ambassador Storefronts app to increase revenue and optimize the consumer path to purchase online.
TVPage creates a touchless & engaging retail experience online through shoppable videos with savvy sellers.
As more and more brands have shifted to the E-commerce world as their primary sales channel, they seem to have forgotten one crucial player along the way: the seller. Especially today, as people are less frequently walking into stores and avoiding physical engagements altogether, the role of the online seller is critical; people buy from people, not ads. These sellers operate as brand ambassadors who represent the brand online, much like a salesperson would in a physical store.
The solution that seamlessly helps brands provide expertise and guidance to consumers through digital ambassadors? TVPage.
TVPage provides every brand the ability to turn on ambassador digital storefronts on their websites, empowering subject matter experts, in-store sales associates, influencers, and savvy customers to promote and sell their products online. With TVPage, brands transform their sales team into ambassadors who sell on their digital storefronts on the brand’s site, with an intuitive platform that measures results and commissions ambassadors on their actual sales. Today’s consumers depend more and more on recommendations to help dictate their purchasing decisions, and TVPage allows brands to seamlessly engage with their consumers through digital ambassadors.
SAP’s strategic business unit to incubate startup innovation, SAP.iO Foundry has announced its next stage of startup acceleration program. SAP.iO is targeting the Israeli tech ecosystem to drive the next stage development, innovation and expansion of emerging technologies in analytics, mobility and commerce. SAP.iO Foundry has united with E.ON and Israel Electric Corporation (both SP customers) for the upcoming Tel Aviv technology startup acceleration program.
The SAP.iO Foundry Tel Aviv is looking for B2B startups developing solutions in the utilities industry to join its 12-week startup program beginning in October 2020!
From renewable energies to electricity consumers, from smart sensors to decentralized production and a new operational and economic model: the energy industry is changing before our eyes and poses a number of challenges to companies. SAP’s Acceleration Program in Israel is looking for start-ups that can provide them with solutions
SAP.iO is collaborating with E.ON Innovation, the strategic innovation entity of one of Europe’s largest energy companies E.ON, and IEC (Israel Electric Corporation), both SAP clients, for its upcoming startup acceleration program in Tel Aviv.
The 12-week SAP.iO Foundry Tel Aviv program is designed to accelerate innovation and drive new business models for SAP’s customers. The next program in Tel Aviv will focus on new solutions for the Utilities sector.The zero-equity-ask program provides startups with curated support from within and outside of SAP, exposure to SAP technologies, and opportunities to collaborate with SAP customers globally.
“Today, SAP’s solutions serve 45 out of 50 of the largest energy producers in the world, supporting them in becoming intelligent enterprises. This program will allow us to explore, embrace and share new market insights and solutions with our clients.” says Lior Weizman, Director of SAP.iO Foundry Tel Aviv in Israel.
SAP.iO has announced a collaboration with E.ON Innovation and Israel Electric Corporation (IEC) for its upcoming startup acceleration program in Tel Aviv. E.ON Innovation is the strategic innovation entity of E.ON, one of Europe’s largest energy companies, and both collaborators are clients of SAP.
The 12-week program provides startups with curated support from within and outside SAP, access to its technologies, and opportunities to work with SAP customers from around the world. The next program is designed to specifically focus on solutions for the utilities sector.
For companies to survive, having the ability to make data-driven decisions is a non-negotiable. However, as companies accumulate exponentially more data, taking advantage of all this data becomes more complex. More data allows for more advanced, more actionable insights — but companies often face a shortage of data scientists to build data models and decipher them.
Today, brands spend between 5–50% of their annual marketing budget on product sampling (Sampler Research). However, brands have been blindly distributing samples, unable to effectively target consumers and measure ROI on traditional product sampling strategies.
The solution that helps large Consumer Packaged Goods companies get their products into the right hands, while providing a personalized and memorable experience for consumers? Sampler.