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The Future of Shopping – Insights From Elias Guerra

Raydiant’s new series, the Future of Shopping, interviews experts and thought leaders with a goal of better understanding what organizations can do to prepare themselves for what lies ahead.

The following is an interview we recently had with  Elias Guerra, Founder and CEO of Popwallet.

HOW HAS CONSUMER SHOPPING BEHAVIOR EVOLVED OVER THE PAST 5 YEARS?

Consumer behavior has changed a lot in recent years, but those changes have never compared to what we’ve seen over the past year.

Largely due to safety reasons, over the past 16 months, the shift to online shopping has dramatically increased. This shift extends beyond eCommerce into shopping experiences found on mobile devices–especially through mobile apps.

However, while eCommerce has resolved many consumer demands, it’s not a one size fits all approach. In fact, there are various aspects of the in-store experience that cannot be replaced.

For example, while online shopping experiences have been amplified over the past year through personalization tools to boost buyer purchasing decisions, online shopping still bars consumers from physically examining products before making the purchase, can call for extended wait times, and can lead to additional shipping and handling fees at checkout.

That said, with ever-evolving consumer demands, brands and retailers have been forced to rethink the in-store experiences they provide, with safety and convenience at top of mind. Over the past year alone, services such as buy online pick up in-store (BOPIS) and digital coupons, gift cards, and loyalty programs have all witnessed an uptick in demand.

Over the past 16 months, brands and retailers that never considered or were slow to adopting such offerings, are doing it now. And the ones that fast-tracked their experiences to consumers were the ones that thrived during the pandemic.

Take it from retailers like David’s Bridal who looked to create a mobile-first loyalty program around a category that is more or less known for one-time purchases. Not only was the timing of their solution impeccable, but it was also brilliant in the sense that it encouraged brides and their bridal parties to share promotions and perks while accumulating rewards points.

Then there was MARS, who got crafty and rewarded front-line healthcare workers during the height of the pandemic with a free SNICKERS® bar through a mobile wallet gift card. The offering was innovative in that not only was it timely, but it also created more awareness around the brand and created increased foot traffic for Walmart, in which they partnered with so consumers could redeem their free Snickers.

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The Business of Marketing Featuring Elias Guerra, CEO of Popwallet

Throughout season 2 of The Business of Marketing podcast, there will be a spotlight featuring a selection of startup companies working with SAP.iO to accelerate their business. This episode, you will hear from Elias Guerra, CEO of Popwallet and participant in SAP.io Foundries Program, and shares some of the biggest drivers that impacted the growth of his company and the ways that SAP.iO was supportive through this process for growth in the future.

 

Listen to podcast here…

Quickly leverage rich external data to improve decision making using Explorium

The need for companies to leverage external data is no longer a nice-to-have, but critical to success. Extracting quality data from a variety of reputable sources is extremely labor-intensive, costly, and manual. Looking to streamline and more effectively leverage external context to feed into your analytical models and improve decision making? Meet Explorium.

With Explorium, SAP Sales Cloud & Customer Data Cloud customers can tap into their first-party data and dynamically integrate it with outside sources, extracting powerful context-based signals to inform more precise acquisition, conversion and retention decisions, across channels & markets, in far less time. Explorium will help SAP customers increase revenue, streamline operations, reduce risks, and automate model performance, model prediction, and model training.

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Drive Meaningful Consumer Engagement with SundaySky

It’s official: Brands who do not incorporate real-time content rendering will be left in the dust. Today, digital is no longer a “nice-to-have,” but critical to a company’s success. As more and more brands turn to video as a means to connect with consumers, they are realizing how difficult and costly it is to create and maintain engaging and scalable video experiences as well as measure their impact.

Enter SundaySky.

SundaySky built a real-time content rendering engine in the cloud with infinite scale that intelligently versions video relevant to each individual viewer, activated by optional data. SundaySky empowers brands to deliver video experiences at critical moments along customer journeys in order to engage, educate, and inspire.

Rethinking Video

Whether operating in CPG and retail, or insurance and telecommunications industries, SundaySky gives marketers and CX business leaders the tools to simply drag and drop creative assets into video templates order to weave together a beautifully branded, relevant video. Users can build their own experiences from scratch and get inspired by existing industry templates with SundaySky’s easy-to-use modules, no video or after-effects experience needed. After the video is created, users can deploy the experience on commerce sites and distribute through email and mobile apps.

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Grow Your Online Sales with Algopix — Product Intelligence Platform for E-commerce

With increased competition in all areas and markets across the e-commerce world, the never-ending shifts in online marketing, and the gaps between brick-and-mortar and online stores, brands are really feeling the heat. In order to thrive and gain market share, brands need access to actionable, real-time data.

Enter Algopix, a product intelligence platform for e-commerce.

Analyze and benchmark your market share gain and loss by platform or competitor

Using Algopix, brands can understand the sales volume of every product in the e-commerce market across all countries and channels. How does it work? Algopix receives data from over 70,000 brands and online sellers, aggregates and anonymizes the data, and then informs CPGs and brands the sales volume, how market share changes over time, and what causes these changes, for every brand, product category, or product.

A solution for various business leaders across the organization

Using Algopix’s solution, marketing managers can understand what campaigns work and drive market share up, and brand and product managers can realize what products are high demand in the market, what products their competitors are selling, and what product launches are successful. C-level executives working with Algopix can better understand the gap between what is happening in brick and mortar vs. what is happening online, and gain a comprehensive understanding of what works, what doesn’t work, and who is taking market share in real time.

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Harness the power of brand enthusiasm among your consumers with Mention Me

Today, when consumers are looking to make a purchase, social proof is king. Recommendations from friends (and even strangers — think influencers!) are key in creating consumer trust and influencing a consumer’s decision to buy. While more and more brands are experimenting with referral marketing, many find themselves locked in to simple referral systems that do not deliver. Looking for a referral marketing platform where brands can turn their customers into their most powerful marketers? Enter Mention Me.

Mention Me creates a deeply data-driven program based on the context and behavior of buyers, helping brands identify each customer’s likelihood to refer, and at which point in the lifecycle referral is most likely to succeed. How does it work? Referral programs incentivize existing customers (referrers) to introduce a brand to their friends (referees). Ultimately, everyone wins: Rewards (think discount or free gift) are given to referrers for successful introductions that convert new customers, and are also given to referees when they make their first purchase. Mention Me’s Referral Engineering™ outperforms ‘simple’ referral systems, increasing customer acquisition by up to a third. The proof is in the pudding: Mention Me has delivered over $1 billion in revenue for clients, and over 22 million customers have shared their referral programs.

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Capture 1st Party Data at Scale with Jebbit

With the fierce competition to capture consumers’ attention that is only heating up, brands are desperately searching for ways to successfully interact with and convert consumers. With the endless amount of digital noise, brands are struggling to communicate authentically with their target audience and get the insights they need. The solution? Jebbit!

Which herbal shampoo is right for you?

Jebbit helps companies create all different kinds of interactive experiences without needing to touch a line of code. Whether it be a product match or a trivia game, these creative experiences get consumers to interact and answer questions in a way that is much more engaging than a typical survey. The average Jebbit experience sees an 85% completion rate, and takes a consumer two minutes to complete: these are two minutes where the brand has the undivided attention of the consumer, and is able to capture essential first party, self-declared data.

Taking control of how CPGs engage with consumers

Most of Jebbit’s customers are large enterprise brands in CPG, eCommerce, travel or the entertainment space. When brands consider working with Jebbit, they have often already built some kind of quiz, whether in-house or with an agency, and have begun dealing with how costly and time intensive it is to keep the experience maintained and optimized. By working with Jebbit, brands can take control of the experiences, and build and edit them in real-time. Brands who have run traditional surveys in the past view Jebbit as a way to create something much more engaging to the consumer, and in parallel, can use Jebbit data to validate market research, optimize marketing campaigns in real-time, and build audiences for personalized retargeting.

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Increase conversion rates through an amazing e-commerce user experience with Vue Storefront

Brilliant Hire’s Smart Job Matching

Today, e-commerce sites are dealing with a range of issues when it comes to development, maintenance, migrations, and of course, attempting to meet the ever-changing demands and needs of their consumers. Many of these sites are working off of outdated tech stacks such as Java or PHP, resulting in slow site loading times, negatively impacting the user experience and overall performance. The flexible tech stack you need to provide seamless UX and exceed your consumers‘ expectations? Meet Vue Storefront.

Vue Storefront is the first on the market and the initiator of the whole movement for providing front-end experiences that are independent from back end and CMS in the new headless space. Based on Vue.js, Vue Storefront connects with different third party services, providing an API integration between the back-end and front-end, and when integrating with other CMS systems, allows business users to gather and manage the experience on their own content management site. Vue Storefront’s architecture uses best practices and the best field-tested tools for a lightning-fast performance, with native integrations and shortcuts that significantly shorten time-to-market. Vue Storefront is agnostic to any e-commerce platform or other headless CMS system, which allows users to migrate between different platforms if need be.

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Use the best content to sell your products and brands with eStoreMedia

Today, every brand needs to be an e-commerce All Star. The problem? Many brands don’t know how to play the game. From solving distribution problems, through optimizing content and in store search, monitoring pricing and promotions, to creating a ratings and reviews strategy, a long list of complex processes must be executed by brand teams just to keep their heads above water in the e-commerce world. Companies are struggling to fill the ever-present gaps in content, distribution, search, and ratings.

Looking to win on the digital shelf? Look no further than eStoreMedia.

eStoreMedia provides a suite of automated, e-commerce tools that helps CPG brands optimize growth in online sales. The eStoreMedia suite is made up of two core products: eStoreContent and eStoreCheck. eStoreContent takes the product content from a brand’s database and delivers it to the product pages on each of the brand’s online retail channels via a syndication process. This streamlines complex content management processes; it expedites content implementation and maximizes content effectiveness by ensuring the best content is always deployed. Rich and relevant content improves conversion, which in turn is favoured by the e-retailer’s algorithm, making the product more findable, and sales accelerate accordingly.

eStoreCheck provides enhanced predictive analytics that measure a brand’s overall performance on the digital shelf including the performance and compliance of rich content as well as keywords in titles, descriptions and bullet points. It also checks other elements in store such as product availability, price and promotion, and overall category performance benchmarked against competitors, and buy box win/loss analysis. When eStoreCheck identifies a gap (a risk or opportunity), it creates a prioritized action list, enabling e-commerce teams to seize more sales opportunities. With both e-commerce analytics and e-content management, eStoreMedia’s comprehensive solution provides quick, automated content deployment across multiple online marketplaces and sites, and ensures that companies win over the shopper with the best content to sell their products and brands.

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Top Reason Consumers Distrust A Brand? Asking For Too Much Information

As consumers spend more time online, the level of trust people have in brands has become closely linked to how brands use their personal data.

When it comes to communications that are mutually beneficial, Jebbit’s fifth bi-annual Consumer Data Trust Index found that interactive experiences such as product matches and personality quizzes take the cake, increasing consumer trust by 38.4 percent.

The report asked adult consumers in the US to rate, on a scale of one to 10, their level of trust in brands to use their personal data in exchange for relevant promotions, goods and services.

Over half (62 percent) of consumers said they prefer personalized products and experiences but a brand’s approach can make or break how that experience is received. For example, 54 percent of consumers said their trust in a brand decreases when receiving emails based on data they haven’t knowingly shared.

Interactive experiences are nearly tied with personalized emails (38.9 percent) based on knowingly shared data and are the least likely to decrease trust by far, according to the report. Such experiences provide both transparency about how consumer data is used and immediately deliver value on that data through personalized recommendations, notes Jebbit.

Creating a data collection strategy is critical, as 35 percent of consumers told Jebbit that a brand asking for too much personal information was their top reason to distrust a brand—the number one reason for the third time in a row. Jebbit clients have seen increases of over 30 percent in customer lifetime value by collecting as few as three points from each of their customers.

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Explorium And Ventana Research To Share Strategies For Boosting Analytics ROI With External Data

Explorium, the External Data platform that automatically discovers thousands of relevant data signals and uses them to improve analytics and machine learning, opened registration for its July 14, 12pm ET webinar: “How to Boost Your Analytics ROI with External Data.” The event brings together David Menninger, Research Director & SVP at Ventana Research, and Ajay Khanna, CMO at Explorium, to discuss tips for leveraging external data to earn better insights from analytics programs.

The webinar, “How to Boost Your Analytics ROI with External Data,” explores the best approach to incorporating external data into analytics programs for more impactful insights. Using the playbook of successful data-driven companies, participants will learn how they can quickly enrich their predictive models with external data and boost their performance while staying compliant with current data privacy regulations.

“Our latest research shows that by 2024, more than 60% of all data processes will use artificial intelligence and machine learning to boost the value that can be derived from data. Organizations need to strongly consider how external data can enhance their analytics models for marketing, finanacial, risk assessment and other use cases. This webinar will give you everything you need to drive highly competitive analytics strategies,” said David Menninger, SVP & Research Director at Ventana Research.

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Behind the Scenes of SAP.iO Foundry and Why It Works So Well

The teams of SAP.iO Foundry – one of SAP’s most meaningful innovation programs, are spread around the world in the areas with the most startup activity and are looking for companies that can collaborate to answer some of the industries’ most pressing challenges with SAP. Lior Weizman, leading the activities in Israel, shares about the well-oiled machine that helps bring value to customers.

Original Article Here…

SAP Foundry, Publicis to Launch Accelerator with 7 New Startups

SAP.iO, the investment arm of German multinational SAP SE, announced last month that it has launched its SAP.iO Foundry startup accelerator in Tel Aviv, focused on consumer engagement.

The accelerator program was launched in partnership with the digital business transformation company Publicis Sapient. Seven startups focused on developing advanced marketing and commerce solutions to help brands improve consumer engagement, have been selected to join the accelerator.

This is the first time that Publicis Sapient is taking part in the acceleration program in Israel.

SAP and Publicis Sapient will work closely with the selected startups during the three month program developing new joint solutions for personalized marketing content and offers, product discovery, social engagement, and more. The startups will also explore integrations with the omnichannel customer engagement platform Emarsys, one of SAP’s recent acquisitions, the company said.

“Recent year events and new market challenges in the Consumer Industries, emphasized the importance of expanding our partner portfolio in the e-commerce and marketing domains, and led us to launch a dedicated program with that focus.” says Lior Weizman, director of SAP.iO Foundry Tel Aviv.

Seven startups originating from Israel, US, Poland and UK were selected, Weizman said. The companies were selected after screening startups from more than 30 countries.

“The selected startups present advanced capabilities in their fields and have a strong track record of success, will enable SAP’s clients to engage in new ways with their customers,” Weizman added.

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