How Outgage is Reimagining Direct Marketing Campaigns

With the overload of digital noise today, marketers are struggling more and more to differentiate themselves and successfully reach and engage with their target audiences. Digital marketing campaigns are competing in oversaturated digital channels, and on the other side of the coin, offline snail mail doesn’t allow marketers to track or analyze the success of their campaigns.

The key to creating effective and memorable direct mail marketing campaigns? Outgage.

Outgage is a direct mail SaaS platform that combines the advantages of digital marketing campaigns with the effectiveness of personal direct mail experiences. Outgage closes the loop between offline and online, creating personalized direct mail campaigns that maximize engagement.

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How EasySend is Transforming Manual Processes Into Customer Journeys

EasySend transforms the way that financial service enterprises communicate with their customers by helping enterprises digitize their customer journeys. Their no-code, drag-and-drop platform allows anyone to convert papers, PDFs, and manual processes into smart, fully-branded eForms with eSignatures.

With over 40 paying enterprise clients, EasySend is digitizing and accelerating critical customer-facing processes, improving user experience, customer satisfaction, increasing conversion rates, and reducing operating costs. EasySend’s solution allows insurance and financial service providers to deploy new digital products quickly and at scale.

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How YOUTILIGENT is Translating Actual Usage into Valuable Insights|SAP.iO Foundry TLV

One of the biggest pain points of service providers and vendors of consumer appliances is that there is no simple and cost-effective solution for connecting their devices to the internet. Without such a solution, stakeholders are limiting their overall efficiency, lacking real-time knowledge of supply, consumption, and maintenance needs.

Enter YOUTILIGENT.

YOUTILIGENT brings service providers real-time, data-driven insights, just by listening to the heartbeat of machines and appliances. Tackling head-on challenges related to deliveries, consumption, and maintenance, YOUTILIGENT’s Connected Consumer Solution converts the usage of appliances into valuable business insights.

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How GrowthSpace is Personalizing Professional Development

The world is moving faster, and technology is transforming how we do our jobs. It is clear that the way we work is changing rapidly. So… shouldn’t we also change how we train and develop our employees?

As large organizations continue to utilize outdated and generalized professional development methods in the effort to help their employees grow, studies have shown that 75% of HR staff find that their professional development programs are ineffective, and 60% of employees are dissatisfied with professional training they receive (Deloitte Workplace Survey 2018).

This is where GrowthSpace comes into the picture. GrowthSpace is an online one-on-one coaching platform that offers high-quality coaching for tech companies, at the cost of an average workshop. GrowthSpace’s tailor-made service pinpoints an employee’s greatest challenge, matches the employee with the perfect coach who has relevant, hands-on work experience from a similar organization, and creates a personalized 2-month coaching experience. Whether an employee is looking to become a first-time manager, achieve KPIs, or boost creativity, GrowthSpace has the right coach and the right program to meet his or her specific needs.

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SAP.iO Foundry Opens a New Cycle in Israel

בשנת 2019 הכריזה ענקית התוכנה SAP על הרחבת פעילות SAP.iO Foundry לישראל. SAP.iO היא זרוע פעילות של החברה ובאמצעותה היא משקיעה ומפתחת שיתופי פעולה עם סטארטאפים ברחבי העולם. לקבוצה שתי פעילויות מרכזיות: SAP.iO Fund שבאמצעותה משקיעה החברה בסטארטאפים בתחילת דרכם, ו-SAP.iO Foundry שהיא תוכנית האצה בת 12 שבועות הפועלת במספר ערים בעולם ובהן: ניו-יורק, סן-פרנסיסקו, תל אביב, ברלין, טוקיו, פריז, מינכן וסינגפור. מטרת התוכנית היא להעניק תמיכה לסטארטאפים נבחרים על ידי הענקת גישה ללקוחות החברה ועל ידי ליווי של מנטורים עסקיים ומומחים טכנולוגים. מאז שהחלה התוכנית ב-2017 ועד היום השתתפו בה 165 חברות מכל העולם.

SAP Expands Innovation in Israel

In 2019, at the opening of SAP.iO Foundry Tel Aviv, Orna Kleinmann, Managing Director of SAP R&D Center in Israel , announced that “The SAP.iO Foundry, an in-residence acceleration program, will broaden the way SAP, a market leader in the enterprise application software arena, will cooperate with Israeli startups”.

For the companies that get accepted into the SAP.iO Foundry Tel-Aviv, it constitutes as a unique opportunity to enjoy access to resources such as technical experts and mentors, and support in connecting to SAP’s customers, all of which enable these companies to leverage their operations based on the newly gained insights. On our side, there is a unique capability generated to make the innovation that answers the biggest challenges of our customers accessible.

The six startups chosen for SAP.iO Foundry Tel Aviv’s first cohort:

EasySend helps companies in the financial industry improve customer experience and increase operational efficiency. EasySend’s simple cloud interface enables companies to create efficient digital processes for their customers.

ARpalus helps retailers and manufacturers with shelf and stock management in brick and mortar stores by collecting and processing data in real time at the sale points using artificial intelligence, image processing, and augmented reality technologies. 

GrowthSpace aims to replace traditional learning and development systems by creating 1Xmany, an online platform for employee and vendor instruction. Users have one-on-one training with coaches via video sessions suited to their career needs.

Outgage is a marketing SaaS company that provides a framework for campaign management using postal mail to bridge the gap between online and offline, to create a personalized brand experience and an efficient dialogue between a company and its customers.

Silverback provides e-commerce companies with an AI-driven platform for decision making in the online sales domain and displays within the best performing products and most competitive prices, and also performs sale-promotion automation.

YOUTILIGENT operates in the IoT industry using machine learning technologies. It enables vendors and service providers to make real time data-based decisions in order to improve the way they communicate with consumers, and aims to solve various challenges in the delivery, consumption, and maintenance industries using its Connected Customer Solution. 

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SAP to Expand Development Center Team in Israel

German software multinational SAP SE announced this month that it was expanding its R&D center in Israel and looking to recruit some 100 big data experts, software engineers, and team leaders over the coming year.


The recruitment drive is set to bolster the SAP-Gigya team at the R&D center which currently employs over 700 people including more than 100 from Gigya, the Israeli customer identity management firm SAP acquired in 2017 for $350 million.

SAP also runs a number of other operations in Israel. Last year, SAP announced the first foundry program by its venture capital arm SAP.iO in Tel Aviv with seven local startups.

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לימדו מ-סאפ: שש חברות סטארט-אפ ישראליות – שתיים מהן בהובלת נשים

הסתיים בהצלחה הסבב הראשון של SAP.iO Foundry TLV, בו השתתפו שש חברות סטארט-אפ ישראליות, בראשן של שתיים מהן עומדות נשים צעירות. 

את פני בוגרי הסבב קיבלו במסגרת “דמו דיי” אורנה קליינמן, מנכ”לית מרכז הפיתוח של סאפ בישראל וסגנית נשיאה בכירה של Technology & Innovation Cloud Experience, ורם ג’מבונטאן, ראש תחום אסטרטגיית התאגידים בסאפ העולמית.