Pandemic Accelerates Consumer Demand for Personalized Free Sample Boxes

Consumers are eager to discover new brands and have never been more open to trying free samples from the safety of their own homes. These were among the recent findings from a consumer shopping behavior survey conducted by startup Sampler.

Ninety-eight percent of respondents reported being more open to new brands, while just two percent said they were sticking to familiar products. What’s more, 98 percent of people were more likely to try new products if they had samples delivered to their homes compared to picking them up in store. Marie Chevrier, Sampler’s founder and chief executive officer (CEO), said these findings reflected why product sampling is full speed ahead on a digital makeover.

“Being able to digitally target consumers who have an interest in your specific products is light years ahead of traditional in-store sampling approaches,” Chevrier said. “Brand managers at consumer packaged goods companies and retailers are amazed at how targeted and measurable they can be, reaching more people who really want their products and staying close to them. Every consumer brand needs this higher level of targeting, and the COVID-19 pandemic just accelerated that demand.”

Relationships Built on Personalized Samples

Headquartered in Canada, Sampler has helped more than 500 of the world’s leading and emerging consumer packaged goods brands send samples to consumers who are interested in their products and build lasting relationships that stoke demand for more.

Sampler customers hail from 24 countries, primarily in North America and Western Europe. The brands cut across beauty, food, beverage, household, baby, personal care supplements, and vitamins, and have one common characteristic: they want to target, track, and measure product sampling programs with greater effectiveness. Like online advertising, brands decide which consumers they want to target. Except, in this case, they are shipping actual sample products to Sampler’s warehouses located worldwide.

Consumers looking for free samples can opt in to receive personalized boxes of product samples by completing a profile. Sampler has a total of approximately 60 million insights from a database of 2 million consumers. The company targets consumers against a filter of 700 segments, such as eating habits, fashion tastes, ingredient preferences, and historical activity with Sampler itself. The relationship building comes in when Sampler asks consumers how they feel about the products they received and if they were likely to purchase them. Follow-up also encourages consumers to leave reviews or ratings with feedback and take advantage of additional offers to make a purchase.

Digital Heralds New Age of Product Sampling

According to Chevrier, half of Sampler consumers who try a product sign up to receive a brand’s newsletter, and one-third rate and review sampled products. Depending on the product category, she said that companies can expect to convert between one to 10 percent of products sampled to a purchase within 90 days.

Many companies incorporate Sampler into social media advertising promotions on their own websites or others, serving up free sample offers targeted toward consumers who have opted in for certain product categories. Sampler also works with various partners, such as online magazines and retailers, with offers for their audiences.

“Companies can easily embed their free offer in an online influencer’s video review, allowing viewers to click on a link and claim their samples,” Chevrier explained. “When consumers leave reviews and ratings, the company can bring that feedback directly into their own platforms and marketing campaigns.”

Read More…

TVPage Inserts Salespeople into E-Commerce Storefronts with Its Ambassador Storefronts App, Now Available for Purchase on SAP App Center

 TVPage, the company that powers virtual brand ambassador storefronts for e-commerce, today announces that its Ambassador Storefronts application is now available for purchase on SAP App Center, the digital marketplace for SAP partner offerings.

TVPage’s Ambassador Storefronts integrates with SAP Commerce Cloud to enable online stores powered by SAP technology to launch e-commerce virtual ambassador storefronts. Brands using the new integration can transform sales teams into ambassadors to sell online through personalized virtual storefronts using shoppable video, product collections and live events to drive new revenue, traffic and extended consumer engagement.

The Ambassador Storefronts app empowers subject matter experts, in-store sales associates, influencers, and savvy consumers to promote products to social audiences and sell online. TVPage enables brands to engage with consumers more personally across digital channels with contactless guided shopping.

TVPage recently graduated from the SAP.iO Foundry Tel Aviv program for early-stage companies. TVPage’s participation in the program resulted in TVPage’s integration with SAP technology, addressing the growing need for stronger digital channels in a post-COVID-19 e-commerce world. Brands in North America and Europe across beauty, lifestyle, food and beverage, electronics, sports, and more turn to TVPage’s Ambassador Storefronts app to increase revenue and optimize the consumer path to purchase online.

Read More…

How the SAP.iO Foundry TLV’s TVPage Brings Online Sellers to E-commerce

TVPage creates a touchless & engaging retail experience online through shoppable videos with savvy sellers.

As more and more brands have shifted to the E-commerce world as their primary sales channel, they seem to have forgotten one crucial player along the way: the seller. Especially today, as people are less frequently walking into stores and avoiding physical engagements altogether, the role of the online seller is critical; people buy from people, not ads. These sellers operate as brand ambassadors who represent the brand online, much like a salesperson would in a physical store.

The solution that seamlessly helps brands provide expertise and guidance to consumers through digital ambassadors? TVPage.

TVPage provides every brand the ability to turn on ambassador digital storefronts on their websites, empowering subject matter experts, in-store sales associates, influencers, and savvy customers to promote and sell their products online. With TVPage, brands transform their sales team into ambassadors who sell on their digital storefronts on the brand’s site, with an intuitive platform that measures results and commissions ambassadors on their actual sales. Today’s consumers depend more and more on recommendations to help dictate their purchasing decisions, and TVPage allows brands to seamlessly engage with their consumers through digital ambassadors.

Read More…

SAP.IO Foundry Tel Aviv Program Eyes Emerging Israeli Tech Startups

SAP’s strategic business unit to incubate startup innovation, SAP.iO Foundry has announced its next stage of startup acceleration program. SAP.iO is targeting the Israeli tech ecosystem to drive the next stage development, innovation and expansion of emerging technologies in analytics, mobility and commerce.  SAP.iO Foundry has united with E.ON and Israel Electric Corporation (both SP customers) for the upcoming Tel Aviv technology startup acceleration program.

Read More…

SAP.iO Accelerator Program joins Forces With E.ON and IEC to Explore Startups in the Utilities Industry

SAP.iO is collaborating with E.ON Innovation, the strategic innovation entity of one of Europe’s largest energy companies E.ON, and IEC (Israel Electric Corporation), both SAP clients, for its upcoming startup acceleration program in Tel Aviv.

The 12-week SAP.iO Foundry Tel Aviv program is designed to accelerate innovation and drive new business models for SAP’s customers. The next program in Tel Aviv will focus on new solutions for the Utilities sector.The zero-equity-ask program provides startups with curated support from within and outside of SAP, exposure to SAP technologies, and opportunities to collaborate with SAP customers globally.

“Today, SAP’s solutions serve 45 out of 50 of the largest energy producers in the world, supporting them in becoming intelligent enterprises. This program will allow us to explore, embrace and share new market insights and solutions with our clients.” says Lior Weizman, Director of SAP.iO Foundry Tel Aviv in Israel.

Read More…

SAP.iO Accelerator Program, E.ON, and IEC Partner to Find Startups in the Utilities Space

SAP.iO has announced a collaboration with E.ON Innovation and Israel Electric Corporation (IEC) for its upcoming startup acceleration program in Tel Aviv. E.ON Innovation is the strategic innovation entity of E.ON, one of Europe’s largest energy companies, and both collaborators are clients of SAP.

The 12-week program provides startups with curated support from within and outside SAP, access to its technologies, and opportunities to work with SAP customers from around the world. The next program is designed to specifically focus on solutions for the utilities sector.

Read More…

The SAP.iO Foundry TLV’s Pecan Gives Data Science Superpowers to Any Business

For companies to survive, having the ability to make data-driven decisions is a non-negotiable. However, as companies accumulate exponentially more data, taking advantage of all this data becomes more complex. More data allows for more advanced, more actionable insights — but companies often face a shortage of data scientists to build data models and decipher them.

Meet Pecan.

Read More…

SAP.iO Foundry TLV’s Sampler Brings a Personalized Experience Right to Your Doorstep

Today, brands spend between 5–50% of their annual marketing budget on product sampling (Sampler Research). However, brands have been blindly distributing samples, unable to effectively target consumers and measure ROI on traditional product sampling strategies.

The solution that helps large Consumer Packaged Goods companies get their products into the right hands, while providing a personalized and memorable experience for consumers? Sampler.

Read More…

How Sampler Brings a Personalized Experience Right to Your Doorstep

Today, brands spend between 5–50% of their annual marketing budget on product sampling (Sampler Research). However, brands have been blindly distributing samples, unable to effectively target consumers and measure ROI on traditional product sampling strategies.

The solution that helps large Consumer Packaged Goods companies get their products into the right hands, while providing a personalized and memorable experience for consumers? Sampler.

Sampler is a Direct-to-Consumer product sampling platform that allows brands to target, track, and measure their sampling program from start to finish. By targeting the right audience, gathering information about the consumer’s profile, sending samples directly to homes, and gleaning feedback from the data collected, Sampler helps brands gather the insights they need to build one-on-one relationships with consumers. Having worked with over 400 brands such as industry giants L’Oréal and Nestlé and reaching over 50 million consumers globally in 24 different countries, it is clear that Sampler is on to something.

Read More…