Startups Are Re-Defining Cybersecurity As A Driver For Growth

Imagine a world where businesses execute strategies without worrying about securing data. Now imagine a world where fast paced cybersecurity capabilities enable trusted data to become a source for growth. Guess what? Both are possible today.

A lot of ink has been spilled over data protection and now that National Cybersecurity Awareness Month is here, it’s high time we underscore the importance of secure data becoming a growth driver.

According to a 2020 Accenture report, on average, it makes sense for organizations to look beyond their four walls to protect their ecosystems since cybersecurity programs actively protect only 60 percent of an organization’s business ecosystem. Considering 40 percent of breaches come via this route, organizations don’t have the luxury of being too complacent. This may be why 2019 saw $10 billion in privacy and security company investments at an all-time high, according to Crunchbase. Let’s take a closer look at what’s driving this.

Addressing security gaps

While enterprises are overburdened with privacy laws (GDPR and CCPA), complex attacks, and increasingly sophisticated attackers, means cybersecurity startups are more proactively addressing the need for data protection. This is accomplished by providing best of breed point solutions to address security gaps not easily addressed by slower incumbent security solutions offering broader suites of often poorly integrated features. In the process, they are also helping manage enterprise IT complexities, minimize risk, comply with new regulations and allow for more nimble business processes that can expand opportunities beyond traditional industry boundaries and drive revenue growth, including the pursuit of new digital business models.

Speaking of new business models, enterprises are either already operating on-prem or considering how they can move to the cloud. By aligning with cybersecurity startups, enterprises can focus more on what they are good at while also gaining the agility to align and refine strategic planning to make a more secure transformation to the cloud.

How to thwart evolving threats

Let’s face it. Technology and the threats that often keep IT departments and executives alike up at night are both consistently evolving. As a result, cybersecurity startups often times have more laser-focus when it comes to attracting top talent to tap next-generation technologies (AI, machine learning, blockchain, etc.) to solve specific security problems which can be complimentary to existing security solutions. Thus, startups can help enterprises securely scale, be more relevant in the market and be more responsive when it comes to vulnerabilities/threats tapping the latest innovation.

Having more openness toward outside innovation in today’s volatile global economy should further validate the breadth of opportunity for cybersecurity innovation. Why? There is clearly a need for simple and effective ways to create, enforce, and monitor our security policies/controls across multi-cloud and even hybrid environments. Ideally, this functionality can help businesses aggregate vast amounts of data more quickly, remain more agile and avoid downtime which can hurt operations, reputation and revenue.

Make no mistake. We need to move the typical thought process on security away from the notion that cyberthreats are only an external issue. In fact, it’s quite the opposite case and yet another reason cybersecurity innovation must continue to evolve.

Verizon’s 2019 Insider Threat Report found that 57% of database breaches include insider threats and the majority, 61%, of those employees are not in leadership positions when they compromise customer data. This only strengthens the idea that making sure your digital operations are secure, scalable, compliant and interoperable is crucial not just your IT department but to compliance officers as well as those in sustainability, procurement, finance and strategy alike. Thus, collaborating with security startups is more important than ever in a world being forced to increasingly operate remotely due to the COVID-19 pandemic.

I would be remiss not to mention that data is increasingly valuable, and the backbone to AI, so tapping next-generation cybersecurity technologies is no longer a nice have. It’s a requirement to secure data and leverage it for growth opportunities. At least it should be for the modern enterprise that will witness over 500 billion connected things by 2030.

Impact of data and analytics

Due to the advancement of the internet of things, data is being used like never before in human history. The ability to safeguard data privacy, create new intelligent applications for IoT and also use data to predict next generation applications opens the door for startups to help manage complexities in IoT systems, especially as cloud computing moves closer and closer to edge computing.

This is why SAP.iO Foundry Berlin just kicked off its Data & Analytics cohort and why SAP.iO is proud to accelerate cybersecurity innovation through companies such as BigID, a SAP.iO Fund portfolio company focused on helping organizations know their data for privacy, protection and perspective. We have also recently welcomed LISNR, a startup focused on contactless authentication using ultrasonic sound verification, to our SAP.iO Foundry New York Fall Cohort.

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SAP Startup Spotlight: ARpalus

SAP invests in a lot of promising startups, and it’s sometimes hard to keep track of all of them. E-3 Magazine has selected the most interesting companies to showcase in our SAP Startup Spotlight Series. In this article, we will take a look at ARpalus.

E-3 Magazine talked to ARpalus about what its solution has to offer, how it relates to existing SAP systems, and what’s next for the company.

What exactly does ARpalus offer?

ARpalus helps CPG companies and retailers optimize their in-store operations and product availability using real-time computer-vision on tablets and smartphones to monitor store availability issues such as missing products or out of stock planogram compliance. Let’s assume, for example, that a retail chain with 200 stores generates annual revenue of US$5 billion, and at any given time, there is a 5 percent out of stock (OoS). If this chain’s assortment is 40,000 SKUs, 5 percent means 2,000 SKUs that are constantly missing from the shelves. Let’s assume that this OoS problem leads to a 2 percent loss of sale; this translates to a huge loss of US$100M in potential revenues. At ARpalus, we believe that the unique combination of computer vision and augmented reality is key to a more efficient and automated retail space. Perfect retail execution eliminates manual or semi-manual methods that are commonly used today among CPGs and retailers. At first, we help our customers get visibility regarding the daily stores’ operations by the granularity of a shelf, category, SKU, store, or geographical location. This helps us better understand the trends inside the organization and to then generate recommendations. In a later stage, we generate recommendations directly to employees’ devices, based on data from nearby stores – all in real time.

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Joanna Riley of Censia Named as Top 10 Most Influential Women in Technology by Analytics Insights

Analytics Insight has announced ‘The 10 Most Influential Women in Technology 2020’ in its October magazine issue. The issue is the fifth volume focusing on cutting-edge solutions.

The magazine issue recognizes ten trailblazing women who have revamped the technology landscape and brought a formidable change into the society using disruptive offerings and solutions.

Joanna Riley is the CEO and Co-Founder of Censia. Prior to founding Censia, Joanna was the Co-founder and CEO of 1-Page, a SaaS solutions provider in the Talent Acquisition sector. In 2014 she led 1-Page to a successful IPO and onto the S&P/ASX 300 by 2016.

Censia is an SAP Endorsed App and available on SAP App Center

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SAP Kicks Off SAP.iO Foundry San Francisco for “Future of Work” Startups

SAP SE (NYSE: SAP) earlier last week kicked off its virtual accelerator program focused on human resources (HR) technology and the future of work, at SAP.iO Foundry San Francisco. The program is offered in conjunction with SAP SuccessFactors solutions, providing world-leading cloud-based, people-focused HR technology.

Over the next 12 weeks, SAP will accelerate six early-stage HR technology startups that are focused on recruiting, talent and team management, well-being and collaborative learning for human resources.

The selected startups will have access to curated mentorship from SAP executives, exposure to SAP technology and application programming interfaces (APIs), and opportunities to collaborate with SAP customers. The program will culminate at the SAP.iO Cohort Demo Day in December 2020.

“With digital transformation changing the way people work in real time, and a much greater number of employees performing their jobs remotely, we see a trend with our customers to embrace new technologies to ensure employees have the necessary tools to succeed and remain attractive for their employers,” SAP SuccessFactors President Jill Popelka said. “We are looking forward to working with these companies to provide our customers with their innovations as part of the SAP SuccessFactors ecosystem.”

With five out of six startups founded or led by underrepresented entrepreneurs, SAP.iO continues to follow its 2019 SAP.iO No Boundaries initiative and fulfil its commitment to accelerate more than 200 startups around the world.

The SAP.iO Foundry San Francisco program includes the following startups:

  • Cloverleaf uses behavioral tools to provide ongoing insights into team effectiveness and provide customized, contextually relevant coaching to improve performance.
  • Crosschq has pioneered Human Intelligence Hiring, the next essential cloud software category, which includes reference checking and robust talent analytics to help build diverse teams.
  • Cuéntame is the first online mental health platform for Spanish-speaking employees. Cuéntame provides employees access to digital content, meditations and video therapy with certified psychologists, promoting daily mental health care and emotional well-being.
  • Knockri is an AI skills–based assessment tool that reduces bias and scientifically shortlists top-performing candidates to interview.
  • Landit is a personalized career pathing technology that increases the success and engagement of women and diverse groups in the workplace. The platform offers a turnkey solution to enable companies to attract, develop and retain their talent.
  • Mathison is a diversity talent marketplace that uses AI to help employers find candidates for their most important roles. It centralizes the talent network of hundreds of organizations serving underrepresented communities.

Shopping Study: Pandemic Accelerates Consumer Demand For Personalized Free Sample Boxes

Consumers are eager to discover new brands, and have never been more open to trying free samples from the safety of their own homes. These were among the recent findings from a consumer shopping behavior survey conducted by startup Sampler.

Ninety-eight percent of respondents reported being more open to new brands, while just two percent said they were sticking to familiar products. What’s more, 98 percent of people were more likely to try new products if they had samples delivered to their home compared to picking them up in-store. Marie Chevrier, Sampler’s founder and CEO, said these findings reflected why product sampling is full speed ahead on a digital makeover.

“Being able to digitally target consumers who have an interest in your specific products is light-years ahead of traditional in-store sampling approaches,” said Chevrier. “Brand managers at consumer packaged goods companies and retailers are amazed at how targeted and measurable they can be, reaching more people who really want their products, and staying close to them. Every consumer brand needs this higher level of targeting, and the pandemic just accelerated that demand.”

Relationships built on personalized samples

Headquartered in Canada, Sampler has helped over 500 of the world’s leading and emerging consumer packaged goods brands send samples to the consumers who are interested in their products, and build lasting relationships that stoke demand for more.

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SAP Boosts Industry-Wide Innovation with Startup Partnerships

The COVID-19 pandemic is an extreme test in business agility, particularly across some of the hardest hit industries like healthcare, supermarkets, and manufacturing. Iristrace, a European-based startup, has developed a cloud-based platform that one hospital in Spain is testing to provide better patient care regardless of unpredictable demands.

Healthcare providers can use the COVID Patient Record Management mobile app to monitor real-time data about everything from hospital bed capacity by room to what equipment each patient is being treated with, and their vital signs.

“The algorithm helps simplify decisions for more informed and effective conversations about next steps,” said André Kingham, chairman of Iristrace. “Like most organizations, hospitals can’t easily rework IT systems to add new protocols. Our cloud-based solution allows the hospital to quickly evolve protocols and cascade compliance into patient care without IT expertise.”

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Jet-Set Offset Swaps Your Frequent Flyer Guilt for Sustainable Air Travel

The air travel industry is waking up to a post-pandemic world filled with people who have a heightened awareness of climate change and sustainability. The entrepreneurs behind Jet-Set Offset are turning these concerns into action for both consumers and businesses.

Using the startup’s carbon-based offsetting tool, companies can donate one cent for every air mile flown by employees to environmental non-profit organizations.

“Individuals and companies are much more mindful that travel and commuting are a big part of their carbon footprint and need to be incorporated into their sustainability planning and actions,” said Anna Ford, co-founder and chief executive officer (CEO) of Jet-Set Offset. “Remote working has brought people together in more authentic ways, increasing demands to align personal values such as sustainability with working norms, including travel.”

Realistic Strategy for Sustainable Travel

Functioning like a fundraising tool for non-profit and charitable organizations that focus on sustainability, Jet-Set Offset’s mileage-based donations are tax-deductible and backed by a realistic business-oriented strategy. During its first year in business, thousands of Jet-Set Offset consumers made donations to a range of non-profits. These organizations offer products, education, and advocacy in areas such as clean transportation, renewable energy, land and wildlife conservation, reforestation, and green buildings. The startup’s next target market is enterprises.

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Why We Put 137 People on Our Cover

2020 has been a tough year for everyone. To find new success on the other side of this crisis, we must work together.

Mustafa Nuur was born in Somalia but fled after terrorists killed his entrepreneurial father. He eventually settled in Lancaster, Pa., where he launched a startup called Bridge. It hosts cross-cultural experiences — ­dinners, gatherings, and so on — so that immigrants, refugees, and locals can better understand each other. “There’s nothing that can replace sitting across from someone who’s different from you and hearing their story,” he tells me.

But something would have to replace it, of course. When COVID-19 swept through America, sitting across from someone wasn’t an option. Nuur was scared. Then he had an idea. The immigrants and refugees he works with could become essential workers, helping homebound residents. For example, he has a Syrian refugee family who, just days before the lockdown, hosted a dinner in their home. One attendee was an elderly woman who lives alone. When the lockdown began, the family began delivering this woman’s groceries, running her errands, and calling daily at 6 p.m. to check in.

“It really made me think about how life should be every day,” Nuur says. “We should be having these relationships.”

I agree. And I think we can get there.

I have the privilege of meeting many entrepreneurs, which means I also witness their great collective irony. Even during good times, entrepreneurship feels lonely. We have chosen a path of self-determination, which can be maddening and isolating. And yet, here’s the crazy thing: We all deal with the same problems. Everyone has impostor syndrome. Everyone wrestles with management, or finances, or plans gone awry. We are alone together.

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S/4HANA helps Queen of Raw improve textile sustainability

Queen of Raw’s S/4HANA-based textile marketplace app is helping suppliers of the fashion industry reduce waste by keeping unused inventory out of landfills.

SAP put a stake in the ground for sustainability when it debuted its Climate 21 initiative.

The initiative, which was unveiled at Sapphire Now Reimagined in May, provides businesses with resources to build applications on SAP S/4HANA, a next-gen ERP, and SAP C/4HANA, a customer experience and e-commerce platform, that can capture and use data to further global sustainability goals.

One of Climate 21’s target areas is the retail industry. Retailers can use SAP technology to not only become more environmentally responsible, but to also derive some of the economic benefits that go along with sustainable practices, such as waste reduction and supply chain improvements.

Queen of Raw, a textile marketplace in New York, was one of the first businesses to take advantage of the program, launching the Unused Inventory Onboarding and Sales Integration app, a global textile sustainability application based on SAP S/4HANA, in August.

Waste, inefficiency in textile supply chain

Waste is a significant problem for the textile industry, making it a perfect target for sustainability efforts, said Stephanie Benedetto, co-founder and CEO of Queen of Raw.

In 2014, Benedetto, an attorney who came from a family with deep roots in the textile industry, teamed up with Phil Derasmo, a technologist in the financial industry, to find solutions to the textile sustainability and waste problem.

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Outgage is now on the SAP App Center

Your favorite direct mail experts are now available on the SAP App Center!

If there’s anything we love more than direct mail, its partnerships with great people. 

Outgage recently became available on the SAP App Center, the enterprise marketplace where customers and partners are brought together on one simple, global online platform. Through the App Center, customers can discover and utilize SAP-validated partner applications that are built on or extend their existing SAP technology and solutions. 

Outgage for SAP Marketing Cloud enables you to optimize Direct Mail experiences and gets your audience to engage more than ever before. You can now link SAP marketing campaigns with Outgage campaigns, synchronize contacts and leads, and track your campaign results in one seamless, easy-to-use platform. 

Thank you to our fabulous partners at SAP and, of course, everyone on our hardworking team who made this happen. 

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SAP Startup Spotlight: AiVidens

SAP invests in a lot of startups, and it’s sometimes hard to keep track of all of them. E-3 Magazine has selected the most interesting startups to showcase in our SAP Startup Spotlight Series. In this article, we will take a look at AiVidens.

Edouard Beauvois is co-founder and CEO of AiVidens. For more than 20 years, Edouard had gained international experience in building, implementing, selling and marketing software dedicated to finance. Passionate about artificial intelligence, he decided to put his experience to good use to help companies seeking optimization and innovation. That is why together with two friends, he recently co-founded AiVidens, a startup helping companies maximizing the use of their data in order to optimize their working capital. In this interview, he talks about what AiVidens has to offer and what comes next for the company.

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Swap Your Frequent Flyer Guilt For Sustainable Air Travel

The air travel industry is waking up to a post-pandemic world filled with people who have a heightened awareness of climate change and sustainability. The entrepreneurs behind Jet-Set Offset are turning these concerns into action for both consumers and businesses. Using the startup’s carbon-based offsetting tool, companies can donate one cent for every air mile flown by employees to environmental non-profit organizations.

Read More…

SAP and Adverity Optimize Paid Search with SAP Data Warehouse Cloud

SAP’s Global Marketing department runs digital campaigns in regions around the world. One of the campaigns they’re driving is Paid Search. To improve the performance and lower spending, the team works to optimize SAP landing pages for search keywords.

To get all the information in a user-friendly and visual dashboard, SAP partnered with Adverity, an expert in data-driven marketing. Adverity used their app to blend live data sources and historical data before connecting to SAP Data Warehouse Cloud and creating a dashboard in SAP Analytics Cloud.

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SAP.IO Foundry Tel Aviv Program Eyes Emerging Israeli Tech Startups

SAP’s strategic business unit to incubate startup innovation, SAP.iO Foundry has announced its next stage of startup acceleration program. SAP.iO is targeting the Israeli tech ecosystem to drive the next stage development, innovation and expansion of emerging technologies in analytics, mobility and commerce.  SAP.iO Foundry has united with E.ON and Israel Electric Corporation (both SP customers) for the upcoming Tel Aviv technology startup acceleration program.

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