SAP Startup Spotlight: Recotap

Recotap is an account-based marketing and advertising platform. It offers B2B marketers a better way to run personalized and multi-channel ABM campaigns. Using Recotap, marketers can make data-driven decisions to improve marketing and advertising performance and deliver better marketing ROI. In this interview, we will take a look at how Recotap works, how it is connected to SAP, and what’s next for the company.

How does Recotap work?

We offer a fully integrated and automated ABM platform that customers can use to manage their end-to-end ABM workflows. Recotap’s Identify module can help teams to quickly build the account list, which is usually a very time-consuming process. All Recotap-identified accounts come pre-loaded with purchase intent to design effective campaigns. Using our core advertising solution, marketers can precisely target their audience on social media
and major ad networks and engage them with personalized ads. They can also increase ad performance and website engagement using our smart pages module that dynamically alters web content based on the visitor profile. Lastly, Recotap can track and measure the audience interactions across ads, emails, and website activity to build an engagement score that acts as an indicator of account readiness for sales activation.

What are the customer-side requirements? Do they need special technology to use your service?

Recotap is a plug-and-play platform; if the customer has an account list, Recotap can import the data from their CRM systems. We offer out-of-the-box integration with major CRM systems, including Hubspot and Salesforce. If customers need help in building their account list, they can use the Identify module for it. They can also upload their creatives and content into Recotap and use them in advertisements.

Why did you start Recotap to begin with?

As a company, we are passionate about enabling marketing teams with relevant tools, data, and AI capabilities that can bring a significant difference to their daily job. We had a first-hand experience from our previous startups on how handicapped marketers’ roles can become in the absence of proper tools and processes, and that they often have to resort to guesswork. We want to eliminate guesswork and light up the path to success.

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With a SAP collaboration and a round A underway, Pico comes out punching from Covid-19 crisis

The Israeli startup is currently working with over 60 sports teams globally from some of the biggest leagues in the world and was selected to take part in SAP’s first-ever fan experience–focused startup accelerator program.

t is no secret that there are many tech companies that benefited from Covid-19. For Haifa-based startup Pico, which has created a technology to turn engaged, anonymous sports and entertainment fans into identifiable customer profiles to support business objectives, the pandemic has not only been good for business but has helped validate what the company has been preaching for years.”Covid-19 accelerated our growth tremendously. In the last two years we were running around with our sales pitch that you have to know who your digital fans are because most of your fans are online and not at your stadium and you don’t have data about them and need to start building this database. Now it isn’t us doing the pitch, it is the teams and the leagues doing it,” Pico CEO Asaf Nevo told CTech. “Everyone in the industry now says we have to understand who these people are. They suddenly realize there is a void, sometimes of tens of millions of fans, that they are spending tens of millions of dollars a year to engage with, but have no idea who they are. In these rough times when we don’t know when people will be back at stadiums, we have to understand who they are, start monetizing them, and begin to look at digital engagement as a new revenue stream.”Pico is currently working with over 60 sports teams globally from some of the biggest leagues in the world, including the NBA’s Los Angeles Clippers, German football Bundesliga clubs Werder Bremen and Borussia Dortmund and several NHL teams.

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How these partnerships allow businesses to address global challenges

The challenges of 2020 have led many companies to expand their opportunities by partnering with other businesses, including a competitor. Several pharmaceutical giants, for example, forged partnerships to work on vaccines for the disease, while major corporations continued to come together to use their size and scale to reduce carbon emissions.

Global enterprise software company SAP has spent the year forging partnerships to address these global issues, too. Here are examples of the challenges these businesses faced and how they are being addressed.

Queen of Raw

The Queen of Raw marketplace buys and sells sustainable textiles and deadstock, which is surplus fabrics from a production run. With the aid of an unused inventory app that leverages enterprise resource planning system SAP/4HANA, they can automate the tracking and sending of unused textiles.

Using a digital supply chain, unused materials are connected with brands and buyers who didn’t have access to them before. Queen of Raw has rescued over 500 tons of unused textiles and fabrics in its marketplace since the app launched, which use over 1 billion gallons of water in the production process.

The wasted opportunity of these unused deadstock fabrics became more pronounced as Covid-19 shut down textile factories globally, according to SAP. To meet demand, more buyers turned to deadstock fabrics for their supply. The number of Queen of Raw users increased by 40% from March to July, and 80% more transactions were made on Queen of Raw from the first quarter to the second quarter.

SAP started working with Queen of Raw via the SAP.iO Foundry, which helps innovators build products. The partnership accelerated the startup on its mission for a more sustainable and efficient textiles supply chain. As Covid-19 continues impacting various industries, a shift in consumer consumption is allowing Queen of Raw to ensure a more sustainable marketplace.

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La qualité de vie au travail, une opportunité grandissante pour les startups françaises ?

On ne vous apprend rien : la qualité de vie au travail, ou QVT, est devenue en quelques années un enjeu central pour les entreprises du monde entier. Alliée de la performance et de la marque employeur, elle est scrutée de près par les directions des ressources humaines pour attirer et retenir des collaborateur·rice·s talentueux. Les startups françaises sont de plus en plus nombreuses à proposer des solutions au service du bien-être de leurs salarié·e·s.

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Venture capital funding bias: Why VC business-as-usual must change

Business as usual. For some, this is a welcome relief. On the contrary, for many underrepresented founders, when VCs utter that phrase, it’s not always welcome news. Venture capital funding bias is a very real, and very big problem in tech.

Quite candidly, as a first-generation immigrant and woman working with startups for over a decade, it’s very hard to overlook the fact that in 2020 women and people of color continue to be in the large minority when it comes to receiving VC (venture capital) funding and support.

This must change.

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COVID-19 Is Transforming How We Shop For Food

t’s no surprise that grocery stores have done particularly well during the pandemic. Everyone needs to eat and stock up on dry goods. What is surprising is the way the pandemic is changing our buying habits.

People are spending less time in stores, but when they do go, they buy more. There is less human contact as people shop more online and have goods delivered. And supermarkets have become more transactional with less focus on merchandising as people want to get in and out quickly.

During a discussion about the new era of grocery retail sponsored by SAP as part of the The Retail Summit, experts from a home delivery food kit business and an unmanned grocery retailer shared insights and new developments.

Corona cohorts

Robert Grieg-Gran, Co-Founder of Mindful Chef, UK’s highest rated home-delivered recipe box, recounted how the team sat down to make some strategic decisions at the start of the pandemic. Before Covid-19, the company was delivering 12,000 fresh food boxes a week, each containing 5 or 6 meals. When the crisis hit, people stopped eating out, and cooking at home was the only option. Panic buying emptied supermarket shelves, supply chains were disrupted, and competitors were closing their doors. Suddenly, Mindful Chef was delivering 35,000 boxes per week. 

“We asked ourselves, what could we do differently, so people could access fresh food when they need it most,” Grieg-Gran explained. The team was determined to keep their doors open throughout. This meant dropping the menu, increasing the supply chain lead time, and making lots of last-minute substitutions.

“Was the service amazing? No. Was the supply chain perfect? No. But we thought it was important for our customers to get something, rather than us to just shut our doors,” says the chef from Devon. “We added new packing staff, expanded our relationships with our warehouse and delivery partners to scale the business, and maintained ownership of our end-to-end fulfillment process.”

The strategy paid off. People who signed up in March have become repeat customers. “We call them our Corona Cohorts,” says Grieg-Gran with a grin. “They come back because they know they’ll get what they want. After all, food is still a very intimate thing. You’re going to put it inside your body, so you need to trust the people you buy it from.”

Technology and data analytics play a key role in the business. Mindful Chef’s customers expect the team to curate options, so they don’t have to think about what to cook. Data science makes it possible to give each customer the best recommendation because they won’t see menu options they don’t like. The company uses machine learning models to figure out what customers like based on their purchasing histories.

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Startups Are Re-Defining Cybersecurity As A Driver For Growth

Imagine a world where businesses execute strategies without worrying about securing data. Now imagine a world where fast paced cybersecurity capabilities enable trusted data to become a source for growth. Guess what? Both are possible today.

A lot of ink has been spilled over data protection and now that National Cybersecurity Awareness Month is here, it’s high time we underscore the importance of secure data becoming a growth driver.

According to a 2020 Accenture report, on average, it makes sense for organizations to look beyond their four walls to protect their ecosystems since cybersecurity programs actively protect only 60 percent of an organization’s business ecosystem. Considering 40 percent of breaches come via this route, organizations don’t have the luxury of being too complacent. This may be why 2019 saw $10 billion in privacy and security company investments at an all-time high, according to Crunchbase. Let’s take a closer look at what’s driving this.

Addressing security gaps

While enterprises are overburdened with privacy laws (GDPR and CCPA), complex attacks, and increasingly sophisticated attackers, means cybersecurity startups are more proactively addressing the need for data protection. This is accomplished by providing best of breed point solutions to address security gaps not easily addressed by slower incumbent security solutions offering broader suites of often poorly integrated features. In the process, they are also helping manage enterprise IT complexities, minimize risk, comply with new regulations and allow for more nimble business processes that can expand opportunities beyond traditional industry boundaries and drive revenue growth, including the pursuit of new digital business models.

Speaking of new business models, enterprises are either already operating on-prem or considering how they can move to the cloud. By aligning with cybersecurity startups, enterprises can focus more on what they are good at while also gaining the agility to align and refine strategic planning to make a more secure transformation to the cloud.

How to thwart evolving threats

Let’s face it. Technology and the threats that often keep IT departments and executives alike up at night are both consistently evolving. As a result, cybersecurity startups often times have more laser-focus when it comes to attracting top talent to tap next-generation technologies (AI, machine learning, blockchain, etc.) to solve specific security problems which can be complimentary to existing security solutions. Thus, startups can help enterprises securely scale, be more relevant in the market and be more responsive when it comes to vulnerabilities/threats tapping the latest innovation.

Having more openness toward outside innovation in today’s volatile global economy should further validate the breadth of opportunity for cybersecurity innovation. Why? There is clearly a need for simple and effective ways to create, enforce, and monitor our security policies/controls across multi-cloud and even hybrid environments. Ideally, this functionality can help businesses aggregate vast amounts of data more quickly, remain more agile and avoid downtime which can hurt operations, reputation and revenue.

Make no mistake. We need to move the typical thought process on security away from the notion that cyberthreats are only an external issue. In fact, it’s quite the opposite case and yet another reason cybersecurity innovation must continue to evolve.

Verizon’s 2019 Insider Threat Report found that 57% of database breaches include insider threats and the majority, 61%, of those employees are not in leadership positions when they compromise customer data. This only strengthens the idea that making sure your digital operations are secure, scalable, compliant and interoperable is crucial not just your IT department but to compliance officers as well as those in sustainability, procurement, finance and strategy alike. Thus, collaborating with security startups is more important than ever in a world being forced to increasingly operate remotely due to the COVID-19 pandemic.

I would be remiss not to mention that data is increasingly valuable, and the backbone to AI, so tapping next-generation cybersecurity technologies is no longer a nice have. It’s a requirement to secure data and leverage it for growth opportunities. At least it should be for the modern enterprise that will witness over 500 billion connected things by 2030.

Impact of data and analytics

Due to the advancement of the internet of things, data is being used like never before in human history. The ability to safeguard data privacy, create new intelligent applications for IoT and also use data to predict next generation applications opens the door for startups to help manage complexities in IoT systems, especially as cloud computing moves closer and closer to edge computing.

This is why SAP.iO Foundry Berlin just kicked off its Data & Analytics cohort and why SAP.iO is proud to accelerate cybersecurity innovation through companies such as BigID, a SAP.iO Fund portfolio company focused on helping organizations know their data for privacy, protection and perspective. We have also recently welcomed LISNR, a startup focused on contactless authentication using ultrasonic sound verification, to our SAP.iO Foundry New York Fall Cohort.

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SAP Startup Spotlight: ARpalus

SAP invests in a lot of promising startups, and it’s sometimes hard to keep track of all of them. E-3 Magazine has selected the most interesting companies to showcase in our SAP Startup Spotlight Series. In this article, we will take a look at ARpalus.

E-3 Magazine talked to ARpalus about what its solution has to offer, how it relates to existing SAP systems, and what’s next for the company.

What exactly does ARpalus offer?

ARpalus helps CPG companies and retailers optimize their in-store operations and product availability using real-time computer-vision on tablets and smartphones to monitor store availability issues such as missing products or out of stock planogram compliance. Let’s assume, for example, that a retail chain with 200 stores generates annual revenue of US$5 billion, and at any given time, there is a 5 percent out of stock (OoS). If this chain’s assortment is 40,000 SKUs, 5 percent means 2,000 SKUs that are constantly missing from the shelves. Let’s assume that this OoS problem leads to a 2 percent loss of sale; this translates to a huge loss of US$100M in potential revenues. At ARpalus, we believe that the unique combination of computer vision and augmented reality is key to a more efficient and automated retail space. Perfect retail execution eliminates manual or semi-manual methods that are commonly used today among CPGs and retailers. At first, we help our customers get visibility regarding the daily stores’ operations by the granularity of a shelf, category, SKU, store, or geographical location. This helps us better understand the trends inside the organization and to then generate recommendations. In a later stage, we generate recommendations directly to employees’ devices, based on data from nearby stores – all in real time.

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Joanna Riley of Censia Named as Top 10 Most Influential Women in Technology by Analytics Insights

Analytics Insight has announced ‘The 10 Most Influential Women in Technology 2020’ in its October magazine issue. The issue is the fifth volume focusing on cutting-edge solutions.

The magazine issue recognizes ten trailblazing women who have revamped the technology landscape and brought a formidable change into the society using disruptive offerings and solutions.

Joanna Riley is the CEO and Co-Founder of Censia. Prior to founding Censia, Joanna was the Co-founder and CEO of 1-Page, a SaaS solutions provider in the Talent Acquisition sector. In 2014 she led 1-Page to a successful IPO and onto the S&P/ASX 300 by 2016.

Censia is an SAP Endorsed App and available on SAP App Center

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SAP Kicks Off SAP.iO Foundry San Francisco for “Future of Work” Startups

SAP SE (NYSE: SAP) earlier last week kicked off its virtual accelerator program focused on human resources (HR) technology and the future of work, at SAP.iO Foundry San Francisco. The program is offered in conjunction with SAP SuccessFactors solutions, providing world-leading cloud-based, people-focused HR technology.

Over the next 12 weeks, SAP will accelerate six early-stage HR technology startups that are focused on recruiting, talent and team management, well-being and collaborative learning for human resources.

The selected startups will have access to curated mentorship from SAP executives, exposure to SAP technology and application programming interfaces (APIs), and opportunities to collaborate with SAP customers. The program will culminate at the SAP.iO Cohort Demo Day in December 2020.

“With digital transformation changing the way people work in real time, and a much greater number of employees performing their jobs remotely, we see a trend with our customers to embrace new technologies to ensure employees have the necessary tools to succeed and remain attractive for their employers,” SAP SuccessFactors President Jill Popelka said. “We are looking forward to working with these companies to provide our customers with their innovations as part of the SAP SuccessFactors ecosystem.”

With five out of six startups founded or led by underrepresented entrepreneurs, SAP.iO continues to follow its 2019 SAP.iO No Boundaries initiative and fulfil its commitment to accelerate more than 200 startups around the world.

The SAP.iO Foundry San Francisco program includes the following startups:

  • Cloverleaf uses behavioral tools to provide ongoing insights into team effectiveness and provide customized, contextually relevant coaching to improve performance.
  • Crosschq has pioneered Human Intelligence Hiring, the next essential cloud software category, which includes reference checking and robust talent analytics to help build diverse teams.
  • Cuéntame is the first online mental health platform for Spanish-speaking employees. Cuéntame provides employees access to digital content, meditations and video therapy with certified psychologists, promoting daily mental health care and emotional well-being.
  • Knockri is an AI skills–based assessment tool that reduces bias and scientifically shortlists top-performing candidates to interview.
  • Landit is a personalized career pathing technology that increases the success and engagement of women and diverse groups in the workplace. The platform offers a turnkey solution to enable companies to attract, develop and retain their talent.
  • Mathison is a diversity talent marketplace that uses AI to help employers find candidates for their most important roles. It centralizes the talent network of hundreds of organizations serving underrepresented communities.

How Startups Can Turn Innovation Into Strategic Value

Even though the term innovation remains a buzzword du jour, it can also unequivocally change lives in a split second. Case in point: The world pivoting to digital strategies sooner than planned due to COVID-19. Digital innovation is now influencing the employee and customer experience faster than ever before. But to remain resilient and agile during volatile times, B2B companies are leaning on the startup community to take innovation to the next level.

Working with entrepreneurs beyond the four walls of your business brings a different flavor of technology to the table which helps B2B sectors digitize. And that’s a real value driver for those considering how training employees, implementing internal policies, retaining talent, ensuring well-being, and creating successful customer experiences can more strategically optimize results throughout an employee’s workforce journey and the entire customer lifecycle.

Sure, building third-party application programming interfaces (APIs) on top of existing inventions has been around for 20 years. But the global volatility emerging from COVID-19 has shown corporate leaders their businesses need to be more nimble to create collaborative and inclusive work environments while also delivering optimal outcomes and experiences for customers.

Clearly, employees and consumers alike want real improvements to keep up with the accelerated pace of change the digital economy is mercilessly creating. This is likely why the use of third-party APIs from startups is on the rise. B2B companies simply can’t afford to overlook the power of startups to not only attract top talent and keep them, but also improve digital commerce experience capabilities. Startup innovation must be seen as a value driver and strategic engine of B2B growth.

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Shopping Study: Pandemic Accelerates Consumer Demand For Personalized Free Sample Boxes

Consumers are eager to discover new brands, and have never been more open to trying free samples from the safety of their own homes. These were among the recent findings from a consumer shopping behavior survey conducted by startup Sampler.

Ninety-eight percent of respondents reported being more open to new brands, while just two percent said they were sticking to familiar products. What’s more, 98 percent of people were more likely to try new products if they had samples delivered to their home compared to picking them up in-store. Marie Chevrier, Sampler’s founder and CEO, said these findings reflected why product sampling is full speed ahead on a digital makeover.

“Being able to digitally target consumers who have an interest in your specific products is light-years ahead of traditional in-store sampling approaches,” said Chevrier. “Brand managers at consumer packaged goods companies and retailers are amazed at how targeted and measurable they can be, reaching more people who really want their products, and staying close to them. Every consumer brand needs this higher level of targeting, and the pandemic just accelerated that demand.”

Relationships built on personalized samples

Headquartered in Canada, Sampler has helped over 500 of the world’s leading and emerging consumer packaged goods brands send samples to the consumers who are interested in their products, and build lasting relationships that stoke demand for more.

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SAP Boosts Industry-Wide Innovation with Startup Partnerships

The COVID-19 pandemic is an extreme test in business agility, particularly across some of the hardest hit industries like healthcare, supermarkets, and manufacturing. Iristrace, a European-based startup, has developed a cloud-based platform that one hospital in Spain is testing to provide better patient care regardless of unpredictable demands.

Healthcare providers can use the COVID Patient Record Management mobile app to monitor real-time data about everything from hospital bed capacity by room to what equipment each patient is being treated with, and their vital signs.

“The algorithm helps simplify decisions for more informed and effective conversations about next steps,” said André Kingham, chairman of Iristrace. “Like most organizations, hospitals can’t easily rework IT systems to add new protocols. Our cloud-based solution allows the hospital to quickly evolve protocols and cascade compliance into patient care without IT expertise.”

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Jet-Set Offset Swaps Your Frequent Flyer Guilt for Sustainable Air Travel

The air travel industry is waking up to a post-pandemic world filled with people who have a heightened awareness of climate change and sustainability. The entrepreneurs behind Jet-Set Offset are turning these concerns into action for both consumers and businesses.

Using the startup’s carbon-based offsetting tool, companies can donate one cent for every air mile flown by employees to environmental non-profit organizations.

“Individuals and companies are much more mindful that travel and commuting are a big part of their carbon footprint and need to be incorporated into their sustainability planning and actions,” said Anna Ford, co-founder and chief executive officer (CEO) of Jet-Set Offset. “Remote working has brought people together in more authentic ways, increasing demands to align personal values such as sustainability with working norms, including travel.”

Realistic Strategy for Sustainable Travel

Functioning like a fundraising tool for non-profit and charitable organizations that focus on sustainability, Jet-Set Offset’s mileage-based donations are tax-deductible and backed by a realistic business-oriented strategy. During its first year in business, thousands of Jet-Set Offset consumers made donations to a range of non-profits. These organizations offer products, education, and advocacy in areas such as clean transportation, renewable energy, land and wildlife conservation, reforestation, and green buildings. The startup’s next target market is enterprises.

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Why We Put 137 People on Our Cover

2020 has been a tough year for everyone. To find new success on the other side of this crisis, we must work together.

Mustafa Nuur was born in Somalia but fled after terrorists killed his entrepreneurial father. He eventually settled in Lancaster, Pa., where he launched a startup called Bridge. It hosts cross-cultural experiences — ­dinners, gatherings, and so on — so that immigrants, refugees, and locals can better understand each other. “There’s nothing that can replace sitting across from someone who’s different from you and hearing their story,” he tells me.

But something would have to replace it, of course. When COVID-19 swept through America, sitting across from someone wasn’t an option. Nuur was scared. Then he had an idea. The immigrants and refugees he works with could become essential workers, helping homebound residents. For example, he has a Syrian refugee family who, just days before the lockdown, hosted a dinner in their home. One attendee was an elderly woman who lives alone. When the lockdown began, the family began delivering this woman’s groceries, running her errands, and calling daily at 6 p.m. to check in.

“It really made me think about how life should be every day,” Nuur says. “We should be having these relationships.”

I agree. And I think we can get there.

I have the privilege of meeting many entrepreneurs, which means I also witness their great collective irony. Even during good times, entrepreneurship feels lonely. We have chosen a path of self-determination, which can be maddening and isolating. And yet, here’s the crazy thing: We all deal with the same problems. Everyone has impostor syndrome. Everyone wrestles with management, or finances, or plans gone awry. We are alone together.

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