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Augmented Reality Boosts Online Shopping Sales up to 200%

For shoppers who’ve yearned for an immersive, personalized experience that’s open 24/7, mobile augmented reality (AR) technology is the real-time deal of the next era. Bangalore-based startup Adloid is leading the charge with a platform that turns two-dimensional search and discovery into a full-fledged 3D experience, whether someone is in the market for automobiles or bikes, household furniture, consumer electronics, or personal lifestyle products.

“Our AR platform gives consumers and companies personalized virtual shopping and training experiences, expanding the horizon of what AR can do for any brand or company,” said Kanav Singla, founder and CEO of Adloid. “We’re making the benefits of this technology more accessible and contextual to create an immersive experience for customers or employees on an e-commerce Website or within applications, directly from someone’s mobile device.”

Unlike earlier AR tech that relied on clunky headsets with varied compatibility, Adloid’s AR platform runs on any smartphone, allowing customers to experience products at scale, in context. Once the online shopper logs in through their phone, the device’s camera scans their real-world surroundings and virtually mirrors the retailer’s or manufacturer’s product.

“People can see how a new sofa or chair would fit into their home or apartment with a click of their smartphone,” said Singla. “Consumers can virtually try on jewelry, makeup, and other products. Remote workers can see if that laptop, screen, and desk configuration will fit in their home office. It’s as if the actual products are in front of you.”

He added that manufacturers were interested in using the AR platform within training modules for industrial machinery service technicians, providing them with hands-on learning in a virtual setting.

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Adloid raises $4 Mn in pre-Series A

Adloid, an AR builder platform, has raised $4 million in its pre-Series A round led by Chiratae Ventures (Formerly IDG Ventures), and Lenskart Vision Fund. EaseMyTrip co-founder Prashant Pitti, Seeders, and 100x Entrepreneur have also joined the new round.

With this round, Adloid is rebranding to Metadome, a metaverse that will provide the no-code infrastructure to creators and brands for the virtual world.

Started by Shorya Mahajan, Prashant Sinha and Kanav Singla, Metadome provides AR deployments across automobile, home-decor, beauty and accessories, and consumer electronics. The startup works with industry leaders such as Hewlett Packard (HP), Tata Motors, Hero MotoCorp, Asian Paints and others, to create immersive 3D & AR experiences for their customers.

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Adloid Raises $4 Mn For Its Metaverse And AR Builder Platform

Metaverse and augmented reality (AR) builder platform Adloid has raised $4 Mn from Chiratae Ventures (Formerly IDG Ventures, India), and Lenskart Vision Fund as part of its Pre-Series A funding round to fuel its growth and product evolution.

The round also saw the participation of EaseMyTrip cofounder Prashant Pitti, Seeders, and 100x Entrepreneur.

The startup has also announced its rebranding to Metadome, a metaverse that will provide the no-code infrastructure to millions of creators and brands to build immersive experiences for the virtual world.

“The company will be expanding its product and tech teams and inviting the creator community to build a metaverse which can host 1 Bn experiences a day by 2023,” it said. The startup also plans to strengthen its customer success and delivery in North America and other geographies to support its enterprise offerings.

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How a mobile-friendly platform can increase quality control of fresh produce

Companies that deal in fresh produce and are looking for more advanced quality control of their fruits and vegetables throughout the supply chain might want to check out Clarifruit’s mobile-friendly platform.

By simply taking a photo from a smartphone of their product, Clarifruit’s intuitive app can then autogenerate a report with data for more refined inspections and analysis. Officials say it can provide both reassurance and times savings for marketing teams, wholesalers, retailers and distribution centres.

“Clarifruit has built the only end-to-end automatic QC platform in the market, offering both automated, mobile data collection for the QC inspector as well as QC analytics for the sales and operational departments”, CEO Avi Schwartzer said. “Additional key differentiators are our proprietary technologies, including a patent-protected, deep-learning computer-vision engine as well as a rating algorithm that leverages an ever-growing database of produce photos and attributes.”

Clarifrut leaders say its platform can produce quality reports on nearly a dozen different categories, including apples, bananas, blueberries, cherries, grapes, lemons, mangoes, melons, oranges, peaches pineapples and plums as well as easy-peelers. More items may be added in the future as the business grows.

The cloud-based startup from Israel which had been in the works for several years, received a £4.5 million infusion prior to the pandemic, including a nearly £1.9 million investment from the European Innovation Council Accelerator.

So how does is work?

After downloading the Clarifrut app, users can take a picture that they want analyzed. That photo then goes through a process aided by “computer-vision technology” that assesses its surface, size, stem, colour and imperfections. Those photos are then compared against Clarifruit’s Big Data library which contains millions of produce images. Clarifruit says “this information can be configured ahead of time to take the inspection type and your specific list of inspected attributes into account.”

As for getting beyond the skin or peel to the heart of the product, Clarifruit says its platform can be configured to work with any ERP solution and “intelligent integrations with third-party hardware devices” to provide more defined qualities such as Brix or firmness.

Users can track their products and reports and get real-time information through the app and their own management dashboard. That dashboard contains data on each inspection, include date, time and location. Reports can be uploaded and converted into Excel spreadsheet if users desire.

Among the applications Clarifruit supports are pre-harvest and final products, inbound and outbound distribution centers, coolers, intake, and front of stores.

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Digimarc to acquire product intelligence platform EVRYTHNG

Digital identification and detection-based solutions provider Digimarc has entered into a definitive agreement to acquire London-based IoT data and real-time insights platform EVRYTHNG in a stock transaction. According to an SEC filing, the purchase price is set at $50 million with a second tranche based on, “reaching $10 million ARR by Feb 28, 2022, for a price that will be calculated at the time on a fixed share price of ~47.5$ per share”. Additionally, Digimarc has agreed to provide EVRYTHNG with a bridge loan of up to $2 million.

Founded in 2011, chances are, something within your view right now has passed through a database or two at EVRYTHNG. Tracking and tracing everything from raw materials right on through to the recycling phase, EVRYTHNG assigns a digital twin to any physical object imaginable and provides a tremendous amount of product intelligence data, all available in a centralised location. Just a sampling of EVRYTHNG’s client list includes household names such as Ralph Lauren, Puma, Coca Cola, and ABInBev.

Now, providing accountability to that supply chain, when merged with Digimarc’s method of identification the authenticity of products and the ability of their packaging to be recycled, for example, will not only provide complete visibility but also the means to verify it.

“By combining Digimarc’s unique and advanced means of identification with the pioneer and most advanced supplier of product item business intelligence using any means of identification, we are now uniquely positioned to unlock additional solutions for our customers and enhance their Digimarc journey,” explained Digimarc CEO Riley McCormack.

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Pexapark’s new service to ‘close trading knowledge gap’ for corporates buying green energy

Pexapark, a provider of software and advisory services for a post-subsidy renewable energy world, has launched a new offering aimed at corporates, as an increasing number enter the market for renewable energy.

Last year saw record numbers of corporations purchasing clean power and that record is set to be broken again in 2021, as corporates increasingly turn to clean power for their energy needs.

According to Pexapark data, the number of corporates signing power purchase agreements (PPAs) in 2021 is up 37 per cent on 2020, year-to-date.

This shift is being driven both by energy-intensive industrial companies, such as manufacturers, for whom energy forms a large proportion of their costs, and consumer-facing corporates transitioning to renewable energy as part of their decarbonisation and environment, social and governance (ESG) goals.

As generators of renewable power are mitigating against merchant market risk by equipping themselves with the tools to negotiate 10 to 15 year PPAs, so too are corporations looking to go green with their energy consumption.

Traditionally, corporate buyers have procured energy over one to three-year terms, but in the new world of renewable energy trading, they are having to hedge procurement risk over much longer time periods.

With demand for renewable energy growing, consumer-facing corporates – such as retailers – are signing virtual PPAs for the first time to demonstrate that their operations are being powered by green energy.

Meanwhile, more sophisticated industrial energy buyers are increasingly turning to PPAs as they too face rising ESG pressure to decarbonise their value chain. This type of corporate organisation is capitalising on the added-value brought about by renewable energy which makes them more competitive and puts them in stronger negotiating positions for big industrial contracts.

To do this successfully, however, they need to fill the gaps in their existing energy trading expertise. PPAs are one way of doing this, enabling them to hedge against price volatility and reduce the cost of energy consumption.

Pexapark and its suite of quantitative and analytical tools, can help corporates understand the fair value of energy and how to price risks, in exactly the same way that sellers are having to in this new world of post-subsidy energy trading.

Pexapark’s pre-transaction advisory services to both experienced energy traders in industrial corporations, as well as those corporates seeking to ensure their operations are powered by renewable energy, by helping to compare different PPA structures and look at the overall value of PPAs across their total duration.

Rommero Carrillo, Head of Corporate PPA Desk at Pexapark, said: “As the global energy transition continues at pace, it is clear that corporates don’t want to be left behind and are increasingly turning to renewable energy to power their operations”.

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How CPG Brands Keep Up with Retail’s Fastest-Moving Consumer Demands

Nobody understands the frustration of consumers who can’t find the products they’re looking for more than the experts at Teamcore, an artificial intelligence (AI)-based startup with operations in Latin America and the United States. Teamcore’s cloud-based software platform uses machine learning to power intelligent workflow automation that tells consumer packaged goods (CPG) companies and retailers why products aren’t selling and what they can do about it fast.

“We help CPG companies and retailers make sure products are available when their customers are ready to buy,” said Sergio Della Maggiora, founder and CEO of Teamcore. “Whether someone is shopping online or in a physical store, our retail execution platform based on intelligent workflows helps connect data across the supply chain – from warehouse to shelf, virtually or in-store – so companies don’t miss out on sales opportunities.”

Intelligent Automated Workflows Boost CPG Sales

Based on sales data analytics, Della Maggiora said that Teamcore’s machine learning algorithm detects when products aren’t selling as planned and, in over 94% of cases, finds the root cause of the problem before assigning a task. Unlike garden variety alerts, Teamcore’s intelligent workflow notifications keep going until they reach the people who solve the problem. If someone in replenishment can’t find the product in the warehouse to restock virtual or in-store shelves, the workflow automatically routes that task to the appropriate store sales representatives, all the way up to regional store and supply chain managers.

“Teamcore connects the whole CPG and retail team for opportunity detection sales and doesn’t stop until someone actually fixes the problem,” said Della Maggiora. “Over time, the collected data trains the model, improving its accuracy and ability to make predictions about potential issues.”

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Pexapark to accelerate the energy transition

More than 80 companies across Europe are currently using Pexapark’s Operating System, to manage, sell and buy renewable energy. Over the past 12 months, revenues tripled and the team grew from 20 to almost 50 members, a growth rate that is now recognized by the Innosuisse Certificate.

In 2017, the three co-founders Michael Waldner (CEO), Florian Müller (CTO) and Luca Pedretti (COO), established Pexapark driven by the mission to empower renewable energy players to thrive in post subsidy markets. The idea came up at a time when the renewable energy sector started undergoing a fundamental change with markets transitioning from a heavily subsidized system to an open market. Energy revenues are subsequently becoming volatile, technical and complex to manage, and investors are struggling to oversee their assets in an effective manner.

Headquartered in Schlieren, Pexapark has created a platform that offers investors a more effective solution to manage the energy sales of their wind farms and solar parks. Through its renewables operating system, Pexa OS, the start-up offers an all-in-one solution that helps clients to execute robust strategies for the sale of their renewable power via PPA (power purchase agreement) transactions and other hedging instruments through active portfolio and risk management software and advisory services.

Over 80 leading energy companies including Enel, Uniper, Encavis, RWE, BP and Abo Wind utilise Pexapark’s solutions to support their commercial renewable energy activities. Most recently, IKEA became one of a growing number of major corporates to sign a customer agreement with Pexapark, utilising its platform to support their green energy procurement strategy. Renowned industry giants including SAP.io and EEX have also joined the start-up’s partnership and collaboration agreements list. “Working with such reputable companies is an indication that we are addressing a major pain point in the sector. As the renewable energy industry continues to grow, we envision our start-up becoming a major player worldwide as the leading green energy trading platform,” says Waldner. Thanks to the continued trust by its customers, Pexapark has seen a threefold increase in revenues on a year-on-year basis.

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How CPG Brands Keep Up with Retail’s Fastest-Moving Consumer Demands

Nobody understands the frustration of consumers who can’t find the products they’re looking for more than the experts at Teamcore, an artificial intelligence (AI)-based startup with operations in Latin America and the United States. Teamcore’s cloud-based software platform uses machine learning to power intelligent workflow automation that tells consumer packaged goods (CPG) companies and retailers why products aren’t selling and what they can do about it fast.

“We help CPG companies and retailers make sure products are available when their customers are ready to buy,” said Sergio Della Maggiora, founder and CEO of Teamcore. “Whether someone is shopping online or in a physical store, our retail execution platform based on intelligent workflows helps connect data across the supply chain – from warehouse to shelf, virtually or in-store – so companies don’t miss out on sales opportunities.”

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Jasmine Crowe: What Can We Do To Tackle Food Waste And Hunger?

Social entrepreneur Jasmine Crowe has one mission: feed more, waste less. Her company Goodr is tackling food waste and getting food to those who need it most.

Jasmine Crowe is a social entrepreneur and the founder of Goodr, a startup based in Atlanta, Georgia that is leveraging technology to combat hunger and food waste.

Goodr collects surplus food from organizations like Turner Broadcasting Systems, Hartsfield-Jackson Atlanta International Airport, and others, and redirects that food to nonprofits who distribute the food to people experiencing food insecurity. The company also works directly with cities and governments to purchase quality food for certain communities.

Crowe has collected and donated more than two million food items worldwide and fed more than 80,000 people through the Sunday Soul Homeless feeding initiative as well. The initiative started out as formal pop-up dinners for the homeless community of Atlanta.

Click here to listen to Part 3 of TED Radio Hour episode The Food Connection

How CPG Brands Are Keeping Up With Retail’s Fastest-Moving Consumer Demands

Nobody understands the frustration of consumers who can’t find the products they’re looking for more than the experts at Teamcore, an AI-based startup with operations in Latin America and the United States. Teamcore’s cloud-based software platform uses machine learning to power intelligent workflow automation that tells CPG companies and retailers why products aren’t selling and what they can do about it fast.

“We help CPG companies and retailers make sure products are available when their customers are ready to buy,” said Sergio Della Maggiora, founder and CEO of Teamcore. “Whether someone is shopping online or in a physical store, our retail execution platform based on intelligent workflows helps connect data across the supply chain from warehouse to shelf virtually or in-store, so companies don’t miss out on sales opportunities.”

Based on sales data analytics, Della Maggiora said that Teamcore’s machine learning algorithm detects when products aren’t selling as planned, and in over 94 percent of cases, finds the root cause of the problem before assigning a task. Unlike garden variety alerts, Teamcore’s intelligent workflow notifications keep going until they reach the people who solve the problem. If someone in replenishment can’t find the product in the warehouse to restock virtual or in-store shelves, the workflow automatically routes that task to the appropriate store sales representatives, all the way up to regional store and supply chain managers.

“Teamcore connects the whole CPG and retail team for opportunity detection sales, and doesn’t stop until someone actually fixes the problem,” said Della Maggiora. “Over time, the collected data trains the model, improving its accuracy and ability to make predictions about potential issues.”

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Eye-Tracking: Control Your Computer with Your Gaze

Historically, exceptional situations always give innovations a nudge. When the pandemic hit, companies of all sizes and areas of business had to rethink the ways their workforce would work best in the ‘new normal.’

Many companies have always been investing heavily in how their workforce can work best, whether they are developers, sales and services employees, or in administration. Each has individual needs, but what they all have in common is that they need access to a computer in order to fulfill their tasks. They use a keyboard, a mouse, and touch as the de-facto, standard interaction with the machine. This technology hasn’t evolved much over recent years.

At offices, we are used to working according to ergonomic standards whereas in our home offices we may not have these standards available.

Next Generation of User Experience – From ‘Touch Less’ to ‘Touchless’

Did you know that, on average, 25% of a work day is spent using a mouse, accounting for thousands of clicks and scrolls? We switch between the keyboard and mouse up to 2,000 times per day. In an internal pilot at SAP with 35 users from different departments, almost 500 kilometers of mouse-movement distance was measured within six weeks.

This not only costs a lot of time but also causes stress-related diseases, such as repetitive strain injuries (RSI), also known as ‘mouse arm.’

With the eye-tracking solution NUIA from SAP partner 4tiitoo GmbH Munich, it is possible to provide an innovative tool to employees, working to address their ergonomic situation, reduce mouse movements and mouse-keyboard swaps, and improve efficiency and appearance during customer calls.

All SAP colleagues can order this solution to use in the office and even their home offices.

Following its pledge to flex, SAP’s future of work plans include monitors equipped with eye-trackers by default and the ability to download necessary software just by scanning a QR code.

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SAP Startup Spotlight: Clarifruit | e3zine – E-3 Magazine International

SAP invests in a lot of promising startups, and it’s sometimes hard to keep track of all of them. E-3 Magazine has selected the most interesting companies to showcase in our SAP Startup Spotlight Series. In this article, we will take a look at Clarifruit.

Elad Mardix is the CEO and co-founder of Clarifruit. Previously, he had a distinguished career working for J.P. Morgan in both New York and Hong Kong, where he ran J.P. Morgan’s Asia Technology investment banking franchise. As a senior tech banker, Mardix had the privilege of partnering with some of the world’s most brilliant tech entrepreneurs, taking innovative companies public, advising on transformational M&A transactions, and helping those entrepreneurs realize their dreams. In this interview, he talks about what Clarifruit does and what’s next for the startup.

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SEDNA raises $34m in Series B funding to realise its mission of reimagining email

SEDNA, an intelligent communications system for high-performance teams at companies like Glencore, Norden, and Bunge, has secured $34m in Series B funding.

The funding will allow SEDNA to expand its investment in the global supply chain space while also increasing value in new verticals where overwhelming communication makes work harder. Customers fully implementing SEDNA in complex environments save over ten hours a week per user.

Backed by global venture capital and private equity firm Insight Partners, with the participation of Series A investors Stride.VC, Chalfen Ventures and the SAP.iO fund, the Series B financing enables SEDNA to develop its product, data science, and go-to market functions and work toward its goal of becoming the leading intelligent communication system where global businesses get work done with speed, context, and clarity.

The increase in digital communication channels and remote, fragmented workforces has created unprecedented challenges for organisations dealing with enormous volumes of information while simultaneously needing to work quickly and securely. SEDNA’s intelligent communication system allows companies to break down silos and work across their organisation within a single digital workspace – improving certainty and promoting seamless collaboration across teams doing complex, multi-party work.

Building on its dominant position in the global supply chain market, SEDNA will help teams that run complex processes in other verticals to get work done faster. Examples abound in markets such as B2B SaaS, business banking, settlement, claims, treasury, and risk management, where SEDNA has already won customers like Starling Bank.

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Sedna banks $34M for a platform that parses large volumes of email and chat to automatically action items within them

Many have tried to do away with it, but email refuses to die … although in the process it might be (figuratively speaking) killing some of us with the workload it brings on to triage and use it. A startup called Sedna has built a system to help with that — specifically for enterprise and other business customers — by “reading” the text of emails and chats, and automatically actioning items within them so that you don’t have to. Today, it’s announcing funding of $34 million to expand its work.

The funding, a Series B, is being led by Insight Partners, with Stride.VC, Chalfen Ventures and the SAP.iO fund (part of SAP) also participating. The funding will be used to continue building out more data science around Sedna’s core functionality, with the aim of moving into a wider set of verticals over time. Currently its main business is in the area of supply chain players, with Glencore, Norden and Bunge among its customers. Other customers in areas like finance include the neobank Starling. London-based Sedna is not disclosing valuation.

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