SAP.iO Foundry TLV’s Sampler Brings a Personalized Experience Right to Your Doorstep

Today, brands spend between 5–50% of their annual marketing budget on product sampling (Sampler Research). However, brands have been blindly distributing samples, unable to effectively target consumers and measure ROI on traditional product sampling strategies.

The solution that helps large Consumer Packaged Goods companies get their products into the right hands, while providing a personalized and memorable experience for consumers? Sampler.

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How Sampler Brings a Personalized Experience Right to Your Doorstep

Today, brands spend between 5–50% of their annual marketing budget on product sampling (Sampler Research). However, brands have been blindly distributing samples, unable to effectively target consumers and measure ROI on traditional product sampling strategies.

The solution that helps large Consumer Packaged Goods companies get their products into the right hands, while providing a personalized and memorable experience for consumers? Sampler.

Sampler is a Direct-to-Consumer product sampling platform that allows brands to target, track, and measure their sampling program from start to finish. By targeting the right audience, gathering information about the consumer’s profile, sending samples directly to homes, and gleaning feedback from the data collected, Sampler helps brands gather the insights they need to build one-on-one relationships with consumers. Having worked with over 400 brands such as industry giants L’Oréal and Nestlé and reaching over 50 million consumers globally in 24 different countries, it is clear that Sampler is on to something.

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SAP.iO’s Accelerator Program is Looking for Startups With Solutions in the Utilities Industry

SAP.iO Foundry Tel Aviv, SAP’s startup accelerator program, is opening its next cycle and looking for startups that help solve some of the biggest challenges facing the Utilities Industry, as well as startups that are looking to break into the Utilities field.The Utilities Industry has a staggering effect on our daily lives, and energy companies have a large responsibility to bring a constant supply of energy that will support our modern way of living. Looking ahead, this responsibility will only grow. With international pressure to reduce greenhouse gas emissions and the increasing demand for alternative energy sources, energy suppliers will be tasked with upholding existing regulations while facing several new challenges and updating regulations.

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SAP Foundry in Tel Aviv Launches 2nd Cohort with 7 Startups

German multinational SAP SE launched the second cohort of its foundry program in Tel Aviv this week, run by the company’s venture capital arm SAP.iO. Seven new Israeli startups in the consumer products industry are taking part in the second cycle of the program, launched with a virtual kickoff event on Monday.

The seven selected startups are:

  • Aiola, which developed an analytical product for CPG (consumer packaged goods) companies that integrates with consumer data from the ERP, CRM and BI systems, and creates advance analytical models using deep learning technologies.
  • Hexa, an immersive content (3D/AR) as-a-service company that converts retail partners’ existing imagery into 3D and AR assets. Hexa’s customers include Macy’s, Google, Logitech.
  • Pecan, an automated predictive analytics platform that does not require any data scientists or data science capabilities. The startup emerged from stealth mode in February, announcing a $15 million funding round led by Dell Technologies Capital and Israeli VC firm S Capital.
  • Sampler, a direct-to-consumer product sampling platform that helps brands deliver samples online and gather insights to build one-to-one relationships with consumers. The company says it works with over 300 brands including L’Oréal, Nestlé, Unilever, and Pepsi.
  • SRP, which helps connect brands, local stores, and consumers on a single Nearby Platform (NP) to boost business and create a unique direct-to-consumer sales channel (D2C). Stores in the private sector use SRP’s mobile app to manage relationships with vendors, customers, and store operations “in a way that was until recently exclusive for large retailers.”
  • TrenDemon, which provides content marketing insights and automation. The solution helps marketers, advertisers, and publishers better understand the impact of their content on revenue.
  • TVPage, a company that allows retailers to sell their products online via brand ambassadors and digital storefronts.

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The Show Must Go On: SAP.iO Foundry Tel Aviv Kicks Off its Consumer Products Program

Despite the uncertainties in today’s reality, SAP.iO’s pledge to help startups bring innovative solutions to SAP customers remains constant. Although we cannot physically be together at this time to conduct our 3-month program in-person at our office in Tel Aviv, we are excited to have launched SAP.iO Foundry Tel Aviv’s Consumer Products program virtually. The shift to a virtual program has challenged our team to develop a schedule that is lean, yet also teeming with valuable content and sessions. Modifying our face-to-face meetings to Zoom calls has given us the opportunity to extend the richness of SAP.iO Foundry Tel Aviv’s offering overseas, with two of our startups joining the cohort from San Diego and Toronto. In addition to the five Israeli startups we selected, we now have the opportunity to work with two amazing companies that we otherwise would have never met, simply due to geography.

In place of the intimate garden rooftop party we had originally planned for our kickoff event, on May 11th we hosted a virtual gathering with over 88 investors, open innovation leaders, various global CPG executives from SAP’s customer base, and SAP and SAP.iO leaders. Although we couldn’t enjoy a glass of wine overlooking a beautiful Tel Aviv sunset together as planned, our startups shared their solutions and impressed the top-notch crowd over Zoom. We even got to “clink” our wine glasses/ coffee mugs virtually with a toast to a successful and enjoyable program.

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SAP.iO Foundry Tel Aviv’s Second Cohort to Focus on Consumer Products Industry

SAP.iO Foundry Tel Aviv announced the launch of its second program, focused on startups in the consumer products industry, with a virtual kickoff event that took place on Monday. “We understand that especially now, in light of the Covid-19 crisis, even the best startups will need support in reaching global markets and we are fully committed to supporting our selected portfolio companies in doing so, together with SAP,” said Lior Weizman, director of SAP.iO Foundry Tel Aviv.

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SAP.iO Foundry Tel Aviv Launches Accelerator Program Focused on Consumer Products

SAP kicked off its consumer-products-focused business-to-business (B2B) technology accelerator program at SAP.iO Foundry Tel Aviv, with seven early-stage startups focused on manufacturing, supply chain, sales and marketing solutions.

The SAP.iO zero-equity-ask program is designed to accelerate innovation and drive new business models for SAP’s customers. This cohort will tackle top-priority challenges including personalization, consumer experience, data-driven insights, sales automation, and demand and supply planning.

Startups in the program will have access to curated mentorship, exposure to SAP technology and application programmable interfaces (APIs), and collaboration opportunities with SAP customers.

“Our customers are looking for innovative solutions to help improve agility and speed, especially in these challenging and transformative times,” said Peter Maier, SAP president of Industries and Customer Advisory.

The following startups are participating in the SAP.iO Foundry Tel-Aviv:

  • Aiola’s natural-language sales analytics platform integrates data from multiple planning software systems of consumer packaged goods companies, generating accurate sales and demand forecasting, trade promotions optimization, new product launch analysis and market-share forecasting.
  • Hexa helps retail partners share information by converting their existing product information into immersive content (three-dimensional/artificial reality) in an efficient and cost-effective way.
  • Pecan is an automated predictive analytics platform that uses advanced artificial intelligence to connect and unify various data sources, allowing quick and automated development and deployment of predictive use cases.
  • Sampler is a direct-to-consumer product sampling platform that allows brands to target, track and measure their sampling programs from start to finish.
  • SRP Analytics’ advanced digital retail format connects brands, local stores and consumers on a single nearby platform, increasing sales growth, supply-chain efficiency and consumer loyalty.
  • TrenDemon is a content marketing analytics platform that integrates a company’s digital assets and maps the customer journeys, providing insights and action items to improve content impact and return on investment.
  • TVPage provides brands with the ability to present ambassador digital storefronts on their websites — empowering subject matter experts, in-store sales associates, influencers and savvy customers to promote and sell their products online.

SAP: Accelerator Program helps B2B Startups in Tel Aviv

By launching its consumer products focused, business to business (B2B) technology accelerator program at SAP.IO Foundry in Tel Aviv, the software company will begin its focus on seven startups in manufacturing, supply chain, and sales and marketing. Those within the program will have access to curated mentorship, as well as exposure to SAP technology and application programmable interfaces (APIs), and collaboration opportunities.

“Our customers are looking for innovative solutions to help improve agility and speed, especially in these challenging and transformative times,” commented Peter Maier, SAP president of Industries and Customer Advisory.

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