While AI isn’t an automatic slam dunk panacea for every business problem, one thing it’s incredibly gifted at is sifting through tons of information to help people quickly find the product of their dreams.
Anyone who’s searched for a product, be it an e-bike, laptop, or washing machine, is all too familiar with choice paralysis from information overload. Imagine instead, landing on a website and conversing with the smartest salesperson in the world available 24/7, who asks the right questions to give you the right product as fast as possible. Meet Zoovu, an AI-powered platform that helps B2C and B2B companies match customers with the exact product they’re looking for.
“Our cloud-based AI product discovery platform helps customers connect to their customers by surfacing the right product,” said Lamees Butt, senior vice president of global alliances and channels at Zoovu. “We remove choice paralysis by simulating the kind of in-store shopping experience that you would get with the most knowledgeable salesperson.”
Butt said that global brands, retailers, and manufacturers realize on average a 200% conversion uplift in customer purchases, and an increase in average cart value by 47%. One power tool company increased customer engagements by an estimated 65% in over 35 global markets.