SAP.iO & Publicis Sapient partner to mold the next generation of consumer engagement startups

Early stage strategic incubator, SAP.iO has joined forces with digital business transformation company Publicis Sapient to help shape the upcoming  SAP.iO Foundry Tel Aviv – startup accelerator program – batch of startups. The program  will focus on advanced marketing and commerce solutions that offer new ways for brands to improve consumer engagement. “For startup companies that develop relevant solutions, this is a unique opportunity to grow and go global ” says Lior Weizmann, who leads SAP.iO Foundry in Israel.

“A significant springboard for startups”

The SAP.iO Foundries are SAP’s global network of equity-free startup accelerators that help promising startups integrate with SAP solutions and accelerate their entry into a curated, inclusive ecosystem whose offerings can be easily accessed and deployed by SAP customers. Current locations of SAP.iO Foundries are in major startup hubs, including Paris, Berlin, Tel Aviv, Munich, New York, San Francisco, Singapore, Tokyo and Bangalore.

Publicis Sapient, which is part of the advertising giant Publicis, and an SAP client, will help SAP identify suitable startups from the global landscape to participate in the SAP.iO Foundry Tel Aviv – a 12 week program focused on elevating the very best startups with the very best solutions to the next level.

“In addition to partner with SAP and Publicis, which is a strategic achievement by itself, the start-ups that will participate the program and the joint solutions developed in it will be introduced by SAP and Publicis to their joint clients, which include some of the largest brands in the world. The initial exposure will be to the major consumer product companies, where we identify a strong need to strengthen the relationship with the end consumers,” Weizmann added.

The program is intended for enterprise software startups after their Seed or A round, that offer one or more of the following solutions: Personalized marketing, product discovery, social engagement, improved segmentation, consumer experience, 1st party consumer insights, new business models for direct-to-consumer marketing, and innovative integration use cases with Emarsys, SAP’s latest acquisition and a leading omnichannel customer engagement platform.

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SAP.iO and Publicis Sapient partner up for advanced marketing accelerator

SAP.iO, an Israeli early-stage venture arm for multinational software powerhouse SAP, has announced a partnership with Publicis Sapient for a startup accelerator program based in Tel Aviv. The program, which will last 12 weeks, will focus on advanced marketing and commerce solutions helping new brands improve consumer engagement. Publicis Sapient, part of advertising company Publicis and a SAP client, will work alongside SAP to identify startups across the world to participate in SAP.iO Foundry. The program will take place virtually and start in April 2021 after applications close and the startups are finalized. The deadline for companies to apply is February 26th.

“For startup companies that develop relevant solutions, this is a unique opportunity to grow and go global,” says Lior Weizmann, who leads SAP.iO Foundry in Israel. “In addition to partnering with SAP and Publicis, which is a strategic achievement by itself, the startups that will participate in the program and the joint solutions developed in it will be introduced by SAP and Publicis to their joint clients, which include some of the largest brands in the world. The initial exposure will be to the major consumer product companies, where we identify a strong need to strengthen the relationship with the end consumers.”Oded Lavie, VP of Innovation and Value Creation at Publicis Israel, added: “When we started exploring a collaboration with SAP, we understood that our combined expertise in technology and business, as well as our network of clients across major industries, could be a significant springboard for startups. We are excited to help our mutual clients, which include some of the biggest companies in the world, implement innovative solutions that address concrete business challenges and deliver immediate value.”

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SAP Startup Spotlight: Net2Grid

SAP invests in a lot of promising startups, and it’s sometimes hard to keep track of all of them. E-3 Magazine has selected the most interesting companies to showcase in our SAP Startup Spotlight Series. In this article, we will take a look at Net2Grid.

Bert Lutje Berenbroek has 20 years of experience in the semiconductor business with innovative companies in Silicon Valley and Boston. He started Net2Grid 10 years ago with the vision that access to real-time energy data is a necessary piece of the puzzle supporting the energy transition. In this interview, he talks about what his company has to offer and what’s next for Net2Grid.

What Does Net2Grid have to offer?

Bert Lutje Berenbroek: Net2Grid is an AI-enabled software company which turns energy consumption data into personalized and actionable insights, empowering end users to become energy efficient. Our clients are energy companies based in Europe, North America, and Australia who offer our products and services to their clients. Increasingly we see interest in our services by tech and financial corporations, too.

One concrete example of what our services can do is the successful collaboration we have with E.ON Germany. Net2Grid is the hardware, platform, and NILM (Non-Intrusive Load Monitoring) supplier of E.ON’s app iONA. Through iONA, customers can view and control their electricity consumption in detail, helping them prevent energy guzzlers, compare devices, and gain an overview of the breakdown of costs. E.ON Germany saw a customer engagement increase from 3 minutes/year to 120 minutes/year after adopting Net2Grid’s energy insight solution.

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Mind the Chat with Alexa Gorman – SAP, SAP.iO

Mind the Bridge and the International Chamber of Commerce recently awarded SAP as a TOP 25 Corporate Startup Stars last December. Indeed, with a hundred thousand employees, the B2B SaaS technology giant outperforms the majority of Fortune 500 corporations on the implementation of their Open Innovation programs and creates win-win-win relationships with startups, SAP’s clients and of course SAP.

In this Mind the Chat, we had the joy to sit down with Alexa Gorman, SVP and head of SAP.iO foundries in EMEA. Alexa joined SAP in 1999 in the retail space and led various teams and initiatives from marketing to strategy in both New York and Paris before finally joining SAP.io in Berlin, in 2017.

During the conversation, we covered the multiple areas of activities that SAP undertakes in the world of startups, namely SAP.iO, Sapphire Ventures, SAP’s Intrapreneurship program – SAP.iO Venture Studio, and the University Alliances. We took a deep dive into the structure of the SAP.iO, its Foundries, and the growing number of SAP’s innovation outposts around the world.

SAP.iO

SAP.iO is part of the New Ventures and Technology group that reports directly to the CTO office. The role of SAP.iO is to manage both startup-driven innovation and acceleration, as well as employee-driven innovation and acceleration.

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Predictive Trendspotting 2021: How To Genetically Sequence The Lifecycle Of A Trend

Hindsight may be 20/20, but with AI-fueled technology you just might be able to see into the future before anyone else. NWO is a U.S.-based startup piloting a predictive trends platform designed to capture the fast-changing voice of the consumer.

“We’re genetically sequencing the lifecycle of trends as they’re created and evolving. You can select any topic in world and immediately have a full report documenting how saturated a trend is in the minds of consumers globally, and by region,” said Sourav Goswami, co-founder of NWO. “It’s like talking to a human expert who can tell you when, where, and why a trend is growing, declining, or about to reach an inflection point with impact on your business.”

Among the recent early signals Goswami held up as proof of NWO’s prescience were reports predicting the resurgence of Bitcoin, the financial impact of locust swarm movements on sugar and cotton futures, and notably in the fall of 2020, a firestorm of online and offline behaviors around guns and tactical weaponry that constituted an “electoral powder keg” months before an angry mob stormed the U.S. Capitol.

The startup is working with beta customers in product innovation, marketing, and supply chain management at companies in the United States and Europe, and has plans to move into Asia and the Middle East. While initially targeting consumer brands, Goswami said NWO’s offering cuts across any industry, such as logistics and supply chain companies.

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Blank Canvas: Fashion Forward Featuring EON

From footwear to jeans to high fashion, the industry is making positive environmental changes due to pressure from passionate consumers who are demanding change. With profiles of companies such as Allbirds, Adidas, Levi’s, and Gucci, plus interviews with supermodel Karlie Kloss and CEO Natasha Franck, the show takes an in-depth look at how the fashion business is changing.

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Verusen raises $8 million to reconcile supply chain data using AI

Atlanta, Georgia-based Verusen, a startup leveraging AI to build a connected supply chain, today raised $8 million in a series A round co-led by Forte Ventures and Flyover Capital. The company says it will put the funds toward R&D as it expands the size of its workforce.

A recent PricewaterhouseCoopers report anticipated that companies would have to address the implications of their supply chains in regions affected by the coronavirus. For instance, they might have to secure future air transportation as supply and capacity become available or buy ahead to procure much-needed inventory and raw materials.

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STARTUPS, ACCELERATORS, AND CORPORATES: HOW ARE THEY CREATING VALUE TOGETHER?

Large corporates are looking to innovate from the inside out with accelerators, incubators, and other startup programs. Corporates are trying to tie in new developments that startups can ideate and test at a much quicker pace than a vast, cumbersome enterprise with 1000s of employees in multiple locations all over the world. But are these collaborations good for startups? And do the different programs, in turn, also have successes and great collaborations with various startups? 

In the panel “ Accelerator and Startups” at AsiaBerlin Summit last year, we spoke about the various types of programs on offer (from corporate programs to privately initiated ones to those for specific topics only or those bound to a certain time frame) and which pitfalls to avoid in order to make the collaboration a success for both sides.

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SetSail nabs $26M Series A to rethink sales compensation

SetSail wants to upend the way sales people get compensated by paying them throughout the sales cycle, rather than a single commission after the sale closes. Today, the startup announced a $26 million Series A.

Insight Partners led the round with participation from existing investors Wing Venture Capital, Team8 and Operator Collective. Today’s investment brings the total raised to $37 million, according to the company.

SetSail connects to your CRM, email, calendar and other systems that have signals about the progress of a particular sale, and then using machine learning looks at points in the sales cycle where it would make sense to reward the sales person for the progress they are making.

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SilverCloud Health Collaborates with Mental Health Leaders to Pioneer a Path Forward for Digital Mental Health Treatment

SilverCloud Health, a leading digital mental health platform, together with a group of international mental health stakeholders, announced that the American Psychiatric Association’s Psychiatric Services journalhas published the findings of an expert group aimed at increasing the adoption of digital mental health treatments (DMHTs) within the U.S. healthcare system.

The paper, “Banbury Forum Consensus Statement on the Path Forward for Digital Mental Health Treatment,” was authored by The Banbury Forum for Digital Mental Health Treatment, a group of over 20 international stakeholders including SilverCloud Health and representing healthcare organizations, insurers, employers, patients, researchers, policymakers, digital mental health companies, and the investment community. The Banbury Forum was formed in 2019 to review the current state of evidence and identify the primary challenges to adoption of DMHTs in the U.S. healthcare system, including in response to the challenges COVID-19 presents. The resulting paper identifies the core challenges, as well as opportunities, and provides recommendations to facilitate the successful and sustainable implementation of effective digital mental health interventions in the American healthcare system.

“Through years of rigorous trialing, digital mental health treatments have consistently proven to be effective interventions while also solving the issue of access that many face, yet there is a noticeable gap in adoption, reimbursement and regulation of these treatments within the U.S. healthcare system,” said Banbury Forum member and co-author Derek Richards, Ph.D., Chief Science Officer at SilverCloud Health and Research Fellow at the School of Psychology, Trinity College Dublin.

The paper reports that more than 100 randomized controlled trials demonstrate the effectiveness of DMHTs, and determined DMHTs can effectively overcome access and provider shortage issues that are an inherent part of the U.S. system. Each year, roughly 20% of Americans experience a diagnosable mental health condition, but many don’t receive treatment due to barriers to care, such as stigma and a shortage of mental health providers. For every 100,000 Americans, there are only 30 psychologists and 15.6 psychiatrists, and nearly 120 million Americans reside in designated health professional shortage areas – areas in which the ratio of mental health professionals to residents is smaller than 1 per 30,000 people. The integration of DMHTs into care pathways could improve the efficiency of mental health services and would extend effective treatment to the millions of Americans who are currently unable to access treatment.

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For the First Time, Vegetation Risk to the Entire US Electrical Transmission Grid Has Been Analyzed With Satellite Data

For the first time in history, vegetation encroachment risk to the entire publicly available U.S. transmission grid has been analyzed from space by the Berlin-based startup LiveEO.

The goal of this large-scale analysis was to demonstrate LiveEO’s market-leading analytic capabilities to a North American audience. In total, over 15,000 public satellite images were used to evaluate risk to 574,000 miles of electricity lines. (Details about the analysis can be found at www.live-eo.com/us-power-transmission-grid-analysis).

The analysis covers the detection of vegetation along the transmission grid, as well as the identification of grid segments that are exposed at dangerously close distances. These are some of the biggest challenges and operational cost factors for utility companies in maintaining their assets. Proven by studies vegetation is one of the main challenges for utilities globally, causing up to 56% of externally triggered power interruptions. In the United States alone, approximately US$ 6 billion is spent on vegetation management by utility companies annually.

“The scale combined with the detail of the analysis represents a milestone in satellite data analytics for utility companies and proves that satellite data represents a viable alternative for vegetation management to Lidar or foot patrols.” says LiveEO’s Co-Founder Daniel Seidel. “Additionally, these insights can be made actionable directly via our tool set of mobile and web apps, and API integrations to improve workforce efficiency in the field and to realize OPEX saving” adds LiveEO’s other Co-Founder Sven Przywarra.

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Democratizing Solar Plant Management With Raycatch

We chatted with Raycatch’s Chairman and Co-Founder, Mike Goldstein! Raycatch’s AI-driven digital asset management system automates and optimizes solar photovoltaic plants. In this episode of energenius, Mike shares how Raycatch’s software helps PV plant owners democratize operations and efficiently manage their assets, talks about the latest trends in the solar industry, and discusses how merging SAP and Raycatch’s capabilities will help clients with solar assets in their portfolios leverage their insights and reduce operational costs.

Customer Success

“Today, solar project owners and operators look with their own eyes on screens and graphs in order to analyze data and detect issues, which is very laborious, intensive and time consuming. Using Raycatch, without installing any new sensors or hardware, customers simply rely on existing data to quickly get clear insights and better prioritize their focus.”

Standing Out from the Competition

“While the cost of building solar assets is going down, operational costs such as hiring and renting as well as labor-based logistic costs are not. Raycatch democratizes this process and makes it financially sustainable with a software that helps operators and managers better manage their assets, automatically detect issues, and improve decision-making.”

Working with SAP

“Being focused on a specific vertical niche allows us to be the experts, so once our software and capabilities are merged with SAP capabilities, our joint clients with solar asset portfolios can enjoy the full solution A-Z; they can get software support in ERP and management, plus the deep, thorough, and sophisticated automatic diagnostics tool through Raycatch.”

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Pexapark is Changing the Game in the Renewable PPA World

We sat down with Pexapark’s Co-Founder and CEO, Michael Waldner! Pexapark provides the operating system for post-subsidy renewable energy sales. In this episode of energenius, Michael shares the latest trends in the PPA landscape, talks about the company values driving Pexapark to success, and discusses how Pexapark will help SAP’s utilities customers more efficiently manage their PPA contracts.

Customer Success

“Transitioning from subsidised to post subsidised markets opens up new risks. Companies now need to access new capabilities for energy risk management. We helped a large company and major investor in renewable energy with 2,000 MW installed capacity across different European markets. First we educated them on these new risks, structured and closed PPA agreements for them and followed up with our software solutions to help transform their organization to build up their risk management capabilities.”

Standing Out from the Competition

“The big difference is you no longer need to rely on an RFQ methodology where the price can become out of date by the time you are able to close. With our product, you can stay up-to-date every day with what the price should be for PPAs. You can follow pricing during your negotiations and spot deviations in pricing methodologies You get the same market pricing intelligence as utilities.”

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NET2GRID is Drastically Increasing Customer Engagement and Improving Energy Consumption Behaviors

We chatted with NET2GRID’s Founder and CEO, Bert Lutje Berenbroek! NET2GRID delivers a platform for utilities to gain powerful energy insights and run value-added services using machine learning algorithms on smart meter data. In this episode, Bert shares how NET2GRID has helped utilities see a 3,000% increase in engagement levels with their prosumers, discusses NET2GRID’s holistic model of the AMI service leading up to real-time hardware for premium insights and value add services, and talks about how NET2GRID’s cost-efficient and real-time data aggregation helps SAP utilities customers spotlight their prosumers, EV owners and gain greater consumer insights in order to enrich customer profiles for targeted marketing purposes.

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