With all the plastic and paper covering the things we buy, more and more consumers are seeking out companies that operate more sustainably.
EcoCart has built an infrastructure for e-commerce companies and works with them to make that shopping experience more transparent and sustainable. Here’s how it works: The three-year-old software company performs product life cycle audits for its customers to help them calculate, analyze and offset their carbon emissions.
Customers can then see how that company is doing in terms of protecting trees and using clean energy sources while companies can offer offsetting initiatives within its shopping experience — for example, providing a way for them to make carbon-neutral purchases or showing the number of trees saved from an order.
“Consumers are looking for ways to shop sustainably, but brands don’t have a great way of being able to communicate that to their customers or execute on that in an inexpensive, easy-to-understand way, and that’s all the things that we help with,” EcoCart co-founder Dane Baker told TechCrunch.
Baker and Peter Twomey started the company about three and a half years ago and launched its product about two years ago. When we last profiled the San Francisco–based company in 2021, it had raised $3 million in seed funding and was working with 500 customers.