FindMine, the leader in AI-powered dynamic content creation for brands, announced that it has closed a new venture capital funding round. Led by XSeed Capital and Underscore VC, this investment supplements a previous seed round and brings total capital investment in FindMine to $9.9 million.
Proceeds from the investment will be used to accelerate go-to-market activities and advance development of FindMine’s AI-powered content engine. Driven by predictive intelligence and merchant sales data, FindMine helps brands articulate their unique points of view to increase revenue and inventory performance across multiple sales channels – including e-commerce, email campaigns and targeted messaging, advertising and social media campaigns, and in-store applications such as kiosks, personal shopper programs and sales associates platforms.
By focusing on the content bottleneck, FindMine has created an entirely new category that addresses current shortcomings in the personalization and customer data platform (CDP) markets. The current personalization landscape has done a great job at carving out one-to-one communication channels with consumers based on their personal data. But it puts the onus on the brand to come up with content to share, resulting in the same small amount of assets being sent to every consumer/segment because marketing teams cannot create bespoke editorial content for every consumer. FindMine’s technology allows marketers to showcase unique, curated shoppable assets to every single segment and customer to improve top-line revenue with larger shopping carts and longer, more profitable customer lifecycles. Merchants use FindMine to improve bottom-line profitability and increase gross margins thanks to more effective inventory and logistics management.
“The current personalization process is broken, and one-to-one, persona-based marketing simply does not scale, because the industry forgot about one big piece of the equation: the content. We’re changing the game with AI-powered automation that can create visual, shoppable assets in milliseconds,” commented FindMine CEO Michelle Bacharach. “We’re excited about this investment because it means that we can continue to grow our platform’s ability to create highly-produced and differentiated editorial content out of thin air – empowering brands and retailers to maintain visibility with customers and other key audiences while driving both revenue and loyalty.”
