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A third Of CMOs Don’t Trust Their Marketing Data According To Adverity Research

Over one-third of Chief Marketing Officers (CMOs) don’t trust their marketing data according to the latest research from leading marketing data analytics platform Adverity. What’s more, there is a growing divide between data analysts and marketers when it comes to trusting their data.

A third (34%) of marketers don’t trust the data they are given to inform campaigns. A number that rises to 41% among their data analyst colleagues—posing a new challenge for the C-suite charged with driving marketing results. Yet, the very same divide deepens at the leadership level—with 51% of Chief Technology Officers (CTOs) & Chief Data Officers (CDOs) lacking trust in the data compared to 34% of CMOs.

The new “Marketing Analytics State of Play 2022: Challenges and Priorities” research commissioned by Adverity surveyed 964 marketers and data analysts across the U.S., U.K., and Germany, identifying the key strategic challenges faced by marketers and data analysts as well as their priorities for 2022.

For businesses, such a trust divide that becomes greater the more senior you go should cause significant alarm. Teams are failing to communicate mistrust, which results in key strategic decisions regarding spending, budget allocation, and campaign optimization being made without accuracy or confidence, potentially resulting in huge amounts of the marketing budget being misused or ultimately wasted.

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Jebbit Declared Data Platform Now Available on SAP® Store

Jebbit today announced that its Jebbit Declared Data Platform is now available on SAP® Store, the online marketplace for SAP and partner offerings. Jebbit’s platform integrates with SAP® Emarsys® Customer Engagement and SAP Customer Data Platform and delivers engaging and interactive experiences that collect first-party, declared data or zero-party data (ZPD) customer data that yields personalization through safe and transparent privacy practices.

This partnership platform addresses the urgent demand of brands needing to know their consumers and transform their digital experiences. With its availability on SAP Store, businesses that use SAP solutions can now use the Jebbit Declared Data Platform to create beautiful product match quizzes and many other forms of interactive engagement that improve lead capture, conversion, and help personalize every step of the customer journey, increasing sales and lifetime value. These quizzes can be deployed anywhere digitally, and offline via QR codes.

“Marketers using SAP solutions can now leverage the Jebbit Declared Data Platform to personalize all stages of the customer journey from engagement, education, and conversion and consistently beat benchmarks for onsite conversion rates and overall engagement rates,” said Tom Coburn, co-founder and CEO of Jebbit. “Now, more than ever, consumers are pushing for greater transparency and control over their data and demanding value is delivered in return.”

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Machine Learning Builds Customer Advocacy Beyond Black Friday Spike

Savvy CPG leaders this holiday season are firing up customer advocacy with an online referral marketing platform that rewards high-value shoppers and their trusted circles for growth long after Black Friday sales peak. Sure, there will always be one-off bargain hunters who disappear when the markdowns are over. But the experts behind Mention Me, a referral marketing platform, help brands understand who their best customer advocates are so they can treat them right.

“Encouraging your high-value customers to spread the word about your brand extends sales beyond the seasonal spike,” said Andy Cockburn, co-founder and CEO of Mention Me. “These are the customers who purchase the most over time, and they’re inviting friends and family who trust them. Thank you rewards incentivize everyone to buy again, increasing repeat customers, and growing the entire customer base.”

Shopping is easier with a little help from your friends

Instead of viewing referrals as a simple marketing tactic, Cockburn said that Mention Me’s customer-led strategy “cracks the referral code” to increase consumer advocacy and long-term growth.

“At the heart of the referral is a complex social interaction between friends. In a split second, the customer is asking will my friends value this product, and view me positively or negatively for sharing it?,” he said. “Our Referral Engineering approach applies data science to put the right message in front of the right customer at the right time. This helps companies turn existing relationships with customers into growth by extending their lifetime value. Rather than looking purely at how many purchases a customer has made, extended lifetime value, or ELTV, also looks at how many new customers they’ve introduced.”

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SundaySky Announces 400% Increase in Customer Growth

SundaySky, the leading platform for video creation, distribution and optimization, announced incredible momentum following the company’s latest product release in the second quarter of 2021. Retail, healthcare, banking, telecom, financial services and other industries gained new self-service capabilities to easily create and scale videos without the extra costs or time demands of traditional video production.

Salesforce’s 7th annual State of Marketing report states that “Video is the star channel of 2021,” and will be the top digital marketing tactic with 94% of the 8,200+ marketers surveyed using video or planning to use video in the future. In addition to video creation, brands face many new challenges ahead, including the daunting maintenance of keeping content up-to-date. Organizations of all sizes also want to personalize content more and more for individuals as data becomes accessible from their customer data platforms, customer relationship management systems and other databases.

Highlights from this most recent quarter include:

  • 42% more new platform customers signed than in any other quarter in the company’s history, a 400% increase compared to the previous year
  • New customers testimonials from Anthem, REDCON1, Verizon, Merkle and Select Blinds
  • New product enhancements for self-service include: new creative themes and flexible scene templates; audio mixing and synthetic voice libraries for custom narrations; expanded music, font and media libraries; and the ability to create greater content relevance at scale with scene skipping and audience messaging
  • New partnership with SAP unlocked video for Commerce Cloud customers

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Constructor brings project management for software developers back to basics

Constructor is a new, user-friendly task tracking and collaboration tool designed specifically for software development teams.

The solution offers features for developers such as assignable comment threads, dashboard card highlighting, hideable backlogs, and project checklists, which they can use to collaborate on software projects remotely, the company told VentureBeat in an exclusive interview.

Additionally, the company also reported to VentureBeat that it has raised $1 million in pre-seed funding.

Constructor cofounder and CEO Seth Purcell explained, “The way software teams work has changed massively over the past decade, as teams have become more distributed, chosen lighter processes, and adopted new practices and new tools like GitHub, Slack, and Figma. Tracking tools haven’t kept up because what’s required isn’t new features; it’s a complete rethink.”

Constructor was built from the ground up to fit the way modern teams are building software, Purcell said. Constructor designed its offering to support asynchronous discussions and provides features like checklists to increase transparency over the status of active projects.

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Algramo Recognized by Fortune Impact 20 Award

This Chilean startup, whose name is Spanish for “by the gram,” was established in 2013 by then–engineering student José Manuel Moller. Moller launched Algramo with the goal of addressing the “poverty tax” on lower-income families, who tend to pay more per ounce for nonperishable staples sold in the smaller sizes that they can afford. Algramo established vending machines in neighborhood shops in the poorer outskirts of Santiago: The dispensers offer bulk purchasing, with reusable containers that enable consumers to buy exactly the amount they want. This helps drive down the cost of packaging, which can be as much as 40% of a product’s cost.

Algramo’s business model also helps address the issue of single-use plastic waste. Consumer giant Unilever noticed, and it partnered with Algramo to develop a mobile refill system for liquid laundry detergent. Consumers can place their orders via an app and get products delivered to their doorstep. Algramo uses radio-frequency identification (RFID) tagged containers and internet of things (IoT) technology to deliver the products. The reusable container has a unique ID which allows the consumer to attach it to their account and build a digital wallet to process discounts and credits for future purchases. Algramo now has partnerships in place with Nestlé’s Purina, Colgate-Palmolive, and Walmart, to help them drive the refill revolution for products including pet food and household-cleaning staples. The company today boasts over 2,000 locations in Chile and has expanded its services to Jakarta and New York City. In July, it secured $8.5 million in funding, led by Mexico’s Dalus Capital, to help expand its footprint and enter the beverage industry.

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How Startups Are Monetizing the Booming Food Waste Business

Tech platforms Misfits Market, Too Good to Go and Goodr connect food companies with opportunities to divert their waste and improve their bottom lines at the same time.

Why it matters:

  • Nearly one-fourth of the food produced in the U.S. ends up going to waste, which also results in wasted resources spent by businesses to produce and transport food items.
  • Reducing food waste represents a tremendous opportunity for helping people in need and protecting the environment, while boosting food companies’ own profitability and sustainability.
  • Technology platforms such as Misfits Market, Too Good to Go and Goodr are successfully scaling up their operations as they tackle this challenge from different angles, seeking to provide benefits to both food businesses and consumers.

A handful of technology startups are seeking to tackle the challenge of reducing food waste at the grower, retailer, restaurant and consumer levels by matching surpluses with willing buyers.

Misfits Market, Too Good to Go and Goodr are leaning into the booming food waste management business, which generates an estimated $34.22 billion in global sales, and is on track to expand at a 5.4% compound annual growth rate over the next few years, according to Grand View Research.

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Explorium Now Available on SAP® Store, External Data Platform

Explorium announced that its External Data Platform is now available on SAP® Store, the online marketplace for SAP and partner offerings. The platform automatically discovers thousands of relevant data signals and uses them to improve analytics and machine learning, helping data scientists, business analysts and sales and marketing teams optimize data-driven campaigns.

Explorium’s External Data Platform integrates with the SAP Sales Cloud and SAP Customer Data Cloud solutions to help improve sales and marketing efforts for customers. The platform enables businesses to gain instant access to relevant external datasets such as business ratings/reviews, footfall traffic, point of interest data and geospatial data (zip code population, nearby competitors, nearby vacancies). Customers can quickly enrich their predictive models and deploy them in just a few keystrokes, with the assurance that all data is compliant with current regulations.

“With the Explorium platform, customers can increase revenue, streamline operations, reduce risk and automate external data integration into their modeling pipeline,” said Omer Har, Co-founder and Chief Technology Officer of Explorium. “We’re constantly growing our universe of quality, relevant external data, and expanding our platform to serve as a single access point for all enterprise-level business intelligence and machine learning needs.”

Explorium works with global brands in the consumer goods, media and advertising, fintech, eCommerce and retail industries. Companies like GlassesUSA, BlueVine, OnDeck and Behalf use Explorium to enhance AI models for use cases including lead scoring, identifying default risk and fraud, and upleveling analytics such as demand forecasting and customer lifetime value.

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Vonage : Adds Conversational Commerce Solution To Its Product Portfolio With Acquisition Of

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced that it has acquired, a Singapore-based leader in omnichannel conversational commerce solutions.’s team will join Vonage’s Product and Engineering group. With this acquisition, Vonage gains significant technology and developer-focused talent, as well as expertise in conversational commerce, complementing the programmable, flexible and intelligent capabilities of its singular Vonage Communications Platform and robust portfolio of APIs.

Conversational commerce is an in-demand retail trend that capitalizes on the growing convergence of shopping and conversations on platforms such as Facebook Messenger, WhatsApp and Instagram, using the chat feature to create a seamless shopping experience. Consumers can engage in personal conversations to inquire about product and pricing information and build trusted relationships with retailers.

The platform creates omnichannel, messaging-first customer engagement and shopping journeys across social, messaging, and web (WhatsApp, Messenger, Apple Business Chat, Instagram, Twitter, SMS, LINE, Google Ads, Brand websites, and more). According to an April 2021 Conversational Commerce forecast by Juniper Research1, the total addressable market in this space will be worth $27 billion by 20251. As social messaging becomes more important to consumers across the globe as a quick and direct way of connecting with their favorite brands, Vonage will incorporate technology to expand its total addressable market and complement its robust portfolio of APIs with a packaged AI-enabled conversational commerce offering.

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LISNR Customer Connect Now Available on SAP® Store

LISNR today announced that its LISNR Customer Connect solution is now available on SAP® Store, the online marketplace for SAP and their partner offerings. LISNR’s Customer Connect merchant wallet solution utilizes near field ultrasonic with SAP Commerce to deliver a way for attendants to easily connect on-premise customers to their digital profiles.

SAP Store, found at, delivers a simplified and connected digital customer experience for finding, trying, buying and renewing more than 1,800 solutions from SAP and its partners. There, customers can find the SAP solutions and SAP-validated solutions they need to grow their business. And for each purchase made through SAP Store, SAP will plant a tree.

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Social commerce examples: The power of social influence for online selling

In-app purchasing on social media is convenient. Not only do you have access to millions of potential customers, you can sell to them without disrupting their social experience. That’s the main advantage.

However, this benefit also has a downside. Are consumers truly looking to shop when on social media? One would argue that higher shopping intent would exist in the actual online store. On social media, people are generally looking to connect with friends and family, hear about the latest news, watch humorous and/or inspiring videos, and gain initial top-of-funnel interest in products that would lead them to enter a shopping environment, the online store.

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Wisy is now an SAP Silver Partner

Wisy announced today that it has achieved SAP silver partner status in the SAP® PartnerEdge® program. This is a clear indication of the high level of quality Wisy provides to businesses using SAP solutions.

According to Wisy´s CEO Min Chen,”Wisy’s artificial intelligence combined with SAP technology is a powerful solution to help consumer products companies improve on-shelf-availability and reduce out-of-stocks with real-time factual data from any point-of-sale. The SAP and Wisy partnership enables companies to modernize their retail execution capabilities unlocking next-level data, analytics, and automation to future-proof their business.”

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Mercaux omnichannel research shows changing role of physical stores

A new report from Mercaux explores the changing role of the store and flags up the importance of capturing customer behaviours, now perceived as just as vital as selling products in bricks and mortar retail.


Research was carried out across 200 retailers (by Censuswide) and 2,000 UK consumers.

“It’s clear from our report that the retail industry is still in its infancy of digital transformation, but I’m buoyed by the progress that has been made in such a short period of time since stores reopened to the public,” says Olga Kotsur, CEO and Co-Founder, Mercaux.

“The role of the store has changed – it is no longer perceived as a simple sales channel, but instead a multi-purpose omnichannel centre.”

“What the findings confirm for me is that retailers have been busy setting the foundations of digital success – particularly during the past 18 months – by upgrading their existing and implementing new age backend systems, such as OMS.”

“They now find themselves at the next stage, on the very cusp of a digital transformation wave, finally allowing us to achieve our connected omnichannel retail aspirations. Exciting times ahead!”

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Wise Systems Raises $50 Million in Series C Financing

Wise Systems announced it has raised $50 million in Series C financing led by Tiger Global Management with participation from new and existing investors that include Section 32, Valo Ventures, Gradient Ventures, and Prologis Ventures.

Wise Systems’ real-time, automated system powers delivery and service operations with drivers worldwide across the last-mile industry. The company will use the financing to further accelerate product development, market expansion across key geographies, and address the increasing global demand for the company’s next-generation dispatching and routing solutions.

“The last-mile industry has undergone radical transformation over the last five years, driven by a combination of technology, customer appetite, and disruptive newcomers like Wise Systems,” said Chazz Sims, CEO and co-founder of Wise Systems. “With this latest round of funding, we’re excited to invest further in our business and continue to push the boundaries of innovation and customer experience, embedding machine learning and AI in service of automation, efficiency and carbon reduction.”

A leader in AI technology for last-mile delivery operations, Wise Systems saw significant growth over the two past years, growing 300% year-over-year, experiencing increased demand for the company’s autonomous dispatch and routing technology across a number of markets. Today’s announcement comes on the heels of other significant developments for Wise Systems this year, including the availability of its platform in the SAP App Store and its launch in Japan. In July, Wise Systems announced a partnership with Mitsubishi Fuso Truck and Bus Corporation (MFTBC), under the umbrella of Daimler Trucks Asia (DTA), to offer the company’s AI-driven routing and dispatch software to MFTBC customers in Japan. The partnership extends Wise Systems’ reach to the commercial vehicle industry in Japan, one of the busiest last-mile markets in the world.

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