Constructor, the company building revenue-driving on-site search and discovery solutions, today introduced Constructor Quizzes, a new offering that provides e-commerce retailers with the capability to ask customers questions while they shop online.
Online brands and marketplaces lose $18B annually in cart abandonment. E-retailer websites are set up with a one-size-fits-all approach that guesses and suggests instead of asking shoppers questions like a sales associate would in-store. The Constructor Quizzes on-site questionnaire enables retailers to collect detailed information about customers like their lifestyle activities, shopping preferences, and health and wellness goals to guide search and discovery results across their e-commerce site. As a result, online retailers can drive more conversions and revenue, build stronger relationships, and reduce time to purchase.
“Customers are stuck in analysis paralysis, which hinders their decision-making process during checkout, and retailers have a big part to play in this,” explained Eli Finkelshteyn, CEO and founder of Constructor. “Constructor Quizzes directly applies customer feedback to create individualized experiences for shoppers, narrowing options to only show them the best suited items and driving greater revenue as a result.”
Retailers leveraging Constructor Quizzes can customize the questions they ask customers and the type of data they collect through the solution. Then, leveraging AI and machine learning through the rest of Constructor’s holistic search and discovery platform, answers to the questionnaire create a highly specific, personalized shopping experience that is unique to each customer. Retailers deliver the most personalized results leading to stronger on-site shopping experiences that drive site conversions.