Tom’s special Guests this week are Carolin Kleinert, Co-Founder & CBO Brand, People & Culture, and Onur Ergin, CTO of Footprint. Carolin and Onur discuss the needor better and more accurate shoe sizing- which will limit ecommerce retur fns. Tune in!
During the discussion Tom finds out more about how a digital sizing approach will help customers find the right fit for their favorite brands. Buying shoes online is never going to be easy, but by using Footprint to take a scan of their feet, the customer can order accurate sizes, and in turn avoid contributing to the mountain of returned goods that end up in a landfill each year.