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SAP.iO Foundry Munich Launches Sustainability and Energy Management Program to Drive Startup Innovation

September 27, 2023SAP SE (NYSE: SAP) today launched a virtual startup program focused on sustainability and energy management at SAP.iO Foundry Munich. A jury of experts from SAP, alongside SAP partners and customers evaluated numerous applicants and selected 12 startups to join the program.

The energy and natural resources industries have undergone a significant transformation in recent years, moving from centralized fossil fuel-based operations to a more decentralized and diverse landscape powered by renewables. This shift has been driven by environmental concerns and technological innovations that promise to make extraction and processing more efficient, cost-effective, and sustainable. The movement requires companies to develop intelligent solutions for energy generation and storage, water management, and circular production processes, while striving for energy efficiency in their own operations.

During the five-month, equity-free program, SAP will work with the selected startups to integrate and jointly offer solutions for this new more sustainable reality. The startups will receive curated mentorship, access to SAP® technology and application programming interfaces (APIs), and exposure to SAP customers with the opportunity to develop high-impact proofs of concept.

The following startups are participating in the program at SAP.iO Foundry Munich:

  1. CibusCell provides a Software-as-a-Service (SaaS) platform to companies in the hydrogen value chain for analyzing potentials, digitizing processes, and optimizing production and collaboration.
  2. enercast provides accurate power generation forecasts that enable customers to efficiently operate their assets, ensure grid stability and increase their trading margins.
  3. envelio offers an intelligent grid platform that transforms power grids into digital, flexible and interactive smart grids.
  4. evergen provides an advanced energy management software platform that uses machine learning algorithms to optimize and digitize the use of renewable energy assets across the entire energy chain.
  5. EZZING offers digital solutions that optimize the entire value chain of the photovoltaic sector and solar energy in the field of distributed generation.
  6. greenventory builds a digital twin of a city or supply area and analyses its energy potential and uncovers future opportunities.
  7. HData helps companies access and analyze energy regulatory information instantly, reducing the burden of regulatory work while enhancing the business value of energy data analysis.
  8. Kerith supports companies to achieve maximal savings, secure their energy supply for the long term, and find the right strategy to realize their sustainability goals.
  9. Recyda analyses the recyclability of a company’s entire packaging portfolio according to leading industry standards and automates the calculation of EPR fees and plastic taxes for international markets.
  10. S1Seven provides a digital material passport that connects auditable quality and sustainability data.
  11. Sympheny provides evolved energy planning through optimized energy supply solutions for buildings and districts.
  12. Tronity helps companies gain full control over their EV data, benefitting from full transparency of their charging costs and take advantage of smart document management

For more information, visit https://sap.io/muc-f23/.

About SAP.iO
SAP.iO curates a relevant and diverse startup ecosystem that extends the value of SAP solutions and meets the continuously evolving needs of our customers. Our programs provide dedicated support to the most promising startups as they launch and scale relationships with SAP and our global network of customers, partners, and employees. Since 2017, we have connected thousands of SAP customers with innovative enterprise software startups, helping them find solutions to their unique needs. For more information, visit http://sap.io/.

Adverity announces Gen AI Integration in Latest Product Strategy

Adverity, the integrated data platform for connecting, managing, and using your data at scale, today announced the rollout of incorporated generative AI tools within the platform as part of its latest product strategy.

Continuing its mission to help marketers and data professionals maximize the value of their data, the platform has announced a host of new upcoming and future AI-assisted features, including:

  • Data Transformation Assistant: Users are able to use the assistant to help with creating data transformations. By inputting the requirements they have, the assistant will automatically create the code for the transformation, as well as provide step-by-step instructions on how to implement the desired outcome.
  • New Connectors on demand: Users can upload details for their API of choice and build new connectors on demand with the help of AI.
  • Natural language Data Analytics: The integration with AI tools such as ChatGPT enables users to ask questions using non-technical everyday language and receive instant answers to their data-based questions, vastly simplifying the data analytics process.
  • Proactive Intelligence: Users will be able to interact with their data, and request digestible summaries within the tables, which can be validated and put into action or used as the basis for further targeted analysis.

By harnessing the power of generative AI, Adverity ensures customers can most effectively manage and use their data at scale. A recent report from McKinsey highlights that GenAI has the potential to generate a value ranging from $2.6 trillion to $4.4 trillion across different sectors.

The benefits for Adverity users will include:

  • Time savings through easy access to vast amounts of data, activated by AI for quick answers to data-based questions.
  • Faster onboarding and better assistance in data transformations for less technical users.
  • Self-Serve connector capability – provides users with infrastructure to easily build their own data connectors.
  • Quicker and faster journey to generate insights on the Adverity platform.

“The impact that generative AI will have on businesses over the next few years is huge. It has already started to revolutionize the way in which people interact with everyday tasks both professionally and personally. Increasing the value for our customers and ensuring that they have the quickest and easiest way to generate the insights they need, has always been a number one priority for Adverity, comments Martin Brunthaler, Co-founder and CTO of Adverity.

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The Mom Project Announces its Talent Platform of 1.3 Million Moms is Now Integrated with the SAP® Store and SAP Fieldglass

The Mom Project, a leading digital talent and community platform serving more than 1.3 million moms, dads and caregivers and 3,000+ companies today announced that it is now available on SAP®Store, the online marketplace for SAP and partner offerings as well as integrated through the SAP Fieldglass Vendor Management System (VMS) for managed services procurement and external workforce management programs. This new total talent offering through The Mom Project will connect companies with its unique talent community through The Mom Project technology platform, delivering a real competitive advantage to recruiting and hiring needs.

“Partnering with SAP SuccessFactors via the SAP® Store and SAP Fieldglass brings the total talent offering a significant step forward in creating opportunities for our talented pipeline of moms while helping companies address their evolving hiring strategies,” said Allison Robinson, founder and CEO, The Mom Project. “The future of work continues to change with an even stronger focus on the human-centric experience and we are here to help companies support the entire employee journey by creating a clear advantage to hire more moms and lead the future of work.”

Through this new partnership and integration with SAP SuccessFactors into the SAP®Store and SAP Fieldglass, The Mom Project will enable more companies, from Fortune 500 to small and midsize companies to connect with its platform’s diverse and inclusive talent pipeline of 1.3 million users. More importantly, these new distribution channels will accelerate The Mom Project’s commitment to creating economic opportunities for moms by expanding access to more customers and partners to meet their talent pipeline and diverse hiring strategies quickly.

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SAP.iO Foundry Paris Launches New Startup Program on Consumer Engagement

September 21, 2023SAP SE (NYSE: SAP) today launched its new startup program focused on the future of consumer engagement at SAP.iO Foundry Paris. 15 startups have been selected to join the program.

In today’s highly competitive market, retailers and consumer product companies face new challenges in the way goods are marketed, purchased, fulfilled and delivered. However, advancements in emerging technologies such as artificial intelligence present novel prospects to transform the consumer and shopper experiences.

The six-month program is primarily B2C (business-to-consumer)-oriented and aims to provide all necessary tools and solutions to significantly enhance the end customers’ experience, with a particular emphasis on shopping. The selected startups offer solutions that cover the entire supply chain, from selecting the right product to a timely delivery.

The SAP.iO program will support 15 startups, which were chosen based on several criteria, including their size and relative experience, the technical viability of their solutions, their uniqueness compared to existing technologies at SAP, and their commercial value.

The following startups are participating in the SAP.iO Foundry Paris cohort:

  1. Anaphora designs and creates platforms to help international brands elevate and control their brand experiences across all digital touchpoints.
  2. Booxi is an appointment booking software that enhances customer satisfaction, increases conversions and sales by facilitating seamless customer journeys from the website to the store.
  3. With ChatLabs, brands can create a unique experience for each customer by combining content, products, and calls to action in highly personalized journeys, which are fully automated and powered by AI.
  4. Digitoo is an AI-powered bookkeeping solution designed to tackle the industry-wide problems of understaffing, the high costs and complexity of handling paper documents and difficulty implementing automation systems.
  5. Find & Order has been working with logistics and distribution leaders for three years to challenge their operations and information systems.
  6. Frontnow is a GenAI-powered shopping assistant that helps online retailers offer a seamless in-store-like experience across channels with easy low-code implementation.
  7. Logicbroker connects all participants in an organization’s supply chain through an integrated suite, regardless of their business model.
  8. Measmerize offers a size recommendation solution for fashion that helps consumers know not only what size to buy, but also how it fits on their body, requiring minimal integration from retailers.
  9. Notify uses AI to power an innovative CRM that reduces marketing pressure, personalizes and legitimizes the relationship, and optimizes the CRM’s carbon footprint.
  10. Particular Audience’s solutions include bundled and automated offerings on price alignment policy, sponsored products, transformer-based vector search, visual search, recommendations, price information, and dynamic pricing.
  11. Potions develops and deploys the first cookieless path personalization platform, delivering unique experiences for customer website visitors.
  12. Q°emotion is a semantic and emotional solution that automatically analyzes customer reviews to detect and eliminate customer journey irritants.
  13. Uncrowd is an experience analytics platform that helps companies build a customer journey map by combining customer experience observation, quantitative measures, and comparative results.
  14. Unea enables retailers and brands to collaborate seamlessly by presenting products and reserving real-time placements.
  15. YDISTRI specializes in managing unsold retail inventory, increasing efficiency and profitability while enhancing customer loyalty, sustainability, and supply chain resilience.

About SAP.iO
SAP.iO curates a relevant and diverse startup ecosystem that extends the value of SAP solutions and meets the continuously evolving needs of our customers. Our programs provide dedicated support to the most promising startups as they launch and scale relationships with SAP and our global network of customers, partners, and employees. Since 2017, we have connected thousands of SAP customers with innovative enterprise software startups, helping them find solutions to their unique needs. For more information, visit http://sap.io/.

Retail Trends: Eco-Friendly Online Shopping To Top $100 Billion

Five years from now, none of us will go through a product checkout experience and not have the option to make our purchase carbon neutral. That’s how Dane Baker, co-founder and CEO of EcoCart, predicts the sustainable future of e-commerce.

His company, EcoCart, partners with brands and retailers to power a carbon-neutral and climate positive shopping experience. The app calculates the carbon footprint of products, giving consumers the opportunity to offset the emissions at checkout through brand-sponsored sustainability projects.

“We’re making it easy for consumers to take climate action in a frictionless way as they go about their daily lives,” said Baker. “Working with a global network of partners, we help brands strengthen customer relationships and loyalty. Shoppers have a deeper affinity with organizations that act on their shared commitment to sustainability.”

Brands of all sizes worldwide are using EcoCart to increase conversion rates and repeat purchases. A premium skin care product organization boosted repeat purchase rates by 50%. A fast-growing plant-based nutritional supplements company increased online cart conversions by 22%. One sustainable furniture company’s average order value (AOV) skyrocketed by 38%.

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Paradox Named to Third Consecutive Inc. 5000 List — Growing by More than 720% Since 2020

Paradox, the conversational recruiting software helping companies like Unilever, Nestlé, Pfizer, and General Motors automate recruiting work to make the hiring process more efficient, was named to the Inc. 5000 for the third consecutive year — achieving the honor with a 720% three-year growth rate, highest among recruiting technology companies. The list, published annually by Inc. Magazine, recognizes the fastest-growing private companies in the United States and celebrates their outstanding achievements in business development and innovation.

Paradox debuted on the Inc. 5000 list in 2021 and was also recognized on the Deloitte Fast 500 list in 2022 and 2023. While those achievements celebrate the company’s growth, Paradox founder and CEO Aaron Matos said they’re simply the result of focusing on something far more important.

“Recognition like this is nice, but we’ve always benchmarked our success by a simpler metric: Our client’s success, specifically, our ability to solve real, meaningful problems for them in transformative ways,” said Matos. “This company has come so far from the early days of a dream and an idea — that Conversational AI and automation could change enterprise software — and we still have a long way to go to reach that vision. But, I’m so proud of the team we’ve built and the clients we have the opportunity to partner with every single day.”

First launched in 2016, Paradox’s conversational software is underpinned by a smart AI assistant that acts as a concierge throughout the hiring process — automating time-stealers and points of friction to create world-class experiences that drive higher candidate conversion and dramatically improve recruiter and hiring manager efficiency.

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Venture Activity Summer 2023

SAP.iO’s ecosystem of successful raises and exits

Summer 2023

SAP.iO has curated over 525 startups in SAP’s startup ecosystem. We’re proud that many of the startups from our programs continue to raise VC funding and have successful exits. This demonstrates that SAP startup technologies are addressing the rapidly changing requirements of the marketplace and have risen to the occasion of meeting customer needs. Here are the latest raises and exits you should know about!

Funding


Synspective, a Tokyo based SAR satellite constellation & One-stop Geo-solutions company, closed a $35.4M round.

Sedna, a London-based email platform that caters to customers in the bulk cargo, maritime and logistics markets, has landed a $42 million funding round it says will enable the company to further help customers integrate their email inboxes with existing systems of record. The company said the funding, which brings the total amount of venture capital invested in Sedna to $86 million, will go primarily toward enhancing its product.

Impress.ai, a Singapore-based AI-powered chatbot for recruiters, has recently secured a $6M Series A round. The new funds will be used for expansion across Southeast Asian markets. According to Impress.ai, it has users in Singapore, Indonesia, Hong Kong, Taiwan, the US, and the UK.

ChargeX, a German EV charging firm, closed a $12.5M Series B round. With the fresh funding ChargeX makes plans to expand to other European markets and also bring ‘bi-directional charging with local power connections using vehicle batteries’ into the fold

Exits


Magazino was acquired by Jungheinrich, a Hamburg-based intralogistics company. Jungheinrich has had shares in Magazino since 2020, and in 2022 it increased its ownership to 21.7%. The new deal, to acquire all shares of the company, took effect immediately upon signing earlier this week. Both parties have agreed to not disclose the purchase price.

New Startup Solutions Available on SAP Store: Summer 2023

200+ SAP.iO startups deliver their apps, add-ins, and integration kits to SAP’s global customers through SAP Store. SAP Store is the online marketplace where customers around the world can discover, try, buy, and renew enterprise solutions from SAP and its trusted partners. We are excited to share with you the latest startup technologies to be added to the store! You can check out all of our portfolio technologies that integrate with SAP solutions on the SAP Store.


Retail Operational Quality

by Qvalon Inc

Empower your frontline workforce with ​​all-in-one app

Integrated with SAP Business Technology Platform and SAP Analytics Cloud to streamline inspections, enhance communication, and deliver vital insights from field-teams to senior management. Generate customizable reports, manage workflows, and empower frontline teams in a single app. Check out a product video here and find them on the SAP Store here.


Beem

by Holome Technologies Limited

Crosschq Helps Companies Advance Diversity Hiring Through Enriched Insights

Crosschq, the world’s first Hiring Intelligence platform purpose-built to increase Quality of Hire announced a new DEI enhancement to its TalentWall offering. The introduction of enriched diversity data expands the solution’s ability to visualize the entire active and historical candidate pool, enabling companies to track diversity-focused sourcing and hiring initiatives more accurately.

Jake Paul, President of TalentWall, shared, “When it comes to rendering the full picture of ATS analytics, diversity data plays a major role. Until recently, most companies relied solely on voluntary EEOC forms. This approach produced gaps and impacted the efficacy of DEI programs. With this enriched data from TalentWall, Crosschq customers will be able to prioritize their diversity hiring efforts with a 90 percent confidence rate in the diversity of their candidate pipeline.”

Earlier this year, the latest Crosschq Q Report found that diversity hiring, specifically gender and ethnicity, has slowed significantly, potentially undoing years of purposeful progress. To help prevent further erosion and ensure employers can attain their ESG and DEI goals, Crosschq built this newly enriched diversity data set, leveraging third-party resources and artificial intelligence to break down the gender and ethnic makeup of candidate pipelines. In doing so, Crosschq TalentWall customers gain a better understanding of how their talent acquisition strategies correspond with outcomes, able to see how pipeline diversity trends over time. This allows these teams to measure the impact of certain initiatives and amend diversity hiring efforts to reflect organizational goals.

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SAP Leverages Its Massive Network to Uplift Diverse Startup Founders

Almost 90 percent of global financial and goods flows touch an SAP system. That kind of reach is almost unthinkable — and the tech giant wants to put it to work to empower diverse startup founders. 

While the company doesn’t fund startups directly, its SAP.iO Foundries initiative arguably offers something even better. The program gives startups an opportunity to integrate within SAP’s technology ecosystem and develop relationships with the company’s vast network of customers, partners and employees.

Almost half the companies (44 percent) in SAP.iO’s global portfolio are founded or led by an underrepresented entrepreneur. Since 2017, the 525 companies incubated by SAP globally have raised around $11 billion in venture capital post-graduation from SAP.iO. They’ve also landed sales in the tens of millions thanks to connections made through the program and created around 36,000 jobs.

“The feedback that underrepresented people often get when they go to investors is, ‘You don’t have enough traction,’ whether that’s valid or not,” said Kange Kaneene, vice president of SAP.iO Foundries in North America, Latin America and the Caribbean. “What we can say is: We are going to give you that traction. We’re going to give you big contracts with big customers that are incontrovertibly impactful in whatever region or industry they sit in, and then we’ll help you fundraise by introducing you to people. And that’s something that the numbers show has been extremely successful for us.”

A boost for underrepresented founders…

SAP.iO intentionally seeks out underrepresented founders, who it defines as entrepreneurs from groups whose venture capital funding is disproportionately low for their region. This varies globally but often includes women, people of color, LGTBTQ people and people from countries that tend to be overlooked by VC funders.

SAP.iO formalized its commitment to these founders in 2019 with the launch of SAP.iO No Boundaries, which it bills as “the first comprehensive inclusive entrepreneurship initiative for underrepresented and underestimated entrepreneurs in the business software industry.” It pledged to scale SAP.iO Foundries with a focus on diverse founders, aiming to support at least 200 startups founded or led by underrepresented entrepreneurs by 2023. It met that goal in July, six months ahead of schedule.

But incubating startups led by diverse founders is only the beginning. Creating a landscape in which these startups can succeed also means busting preconceived notions and changing hearts and minds.

“When I talk to external stakeholders about how we’re excited about the focus on underrepresented founders, their feedback is always, ‘Oh, so does that mean you’re compromising on quality?’ That’s always very frustrating, but we’re excited to say that [the startups led by underrepresented entrepreneurs] in the portfolio tie or surpass the rest of the portfolio on all the typical external metrics,” Kaneene said.

The 200 startups founded or led by underrepresented entrepreneurs make up 44 percent of SAP.iO’s global portfolio — and they represent half of the unicorns in the portfolio (meaning their valuation exceeds $1 billion), as well as 42 percent of cumulative VC funding. They also “have a greater likelihood to progress in their partnership with SAP,” according the company.

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parcelLab Launches ‘Retain’ to Empower Brands to Recover Revenue and Make Returns More Sustainable

New Product Offers Digital Returns Portal and End-to-End Post-Purchase Communications

parcelLab, the premier global provider of post-purchase customer experience software, announced the launch of Retain. The new product provides the uncomplicated returns experience today’s consumers expect, while providing brands with the flexibility and customization options needed to reduce costs, recover more revenue, and make returns more sustainable.

Retain uplevels the returns, warranty, and exchange process from paper to digital, featuring a digital returns portal as well as tracking and communications to enable customers to effortlessly register their returns, get a label or QR code, and track returns. Personalized emails and a customized Returns Status Page deliver end-to-end post-purchase communication to drive web traffic and repeat purchases.

Returns remain an untapped part of the post-purchase experience and the next revenue retention opportunity for brands. A recent parcelLab study found that brands’ return policies influence 92% of consumers – and 54% of consumers expect access to the return process status at any time. To meet this overwhelming market demand, parcelLab developed Retain to empower retailers to deliver their customers the tools and transparency they require while ensuring personalized journeys that build and sustain customer loyalty over time.

“Retailers have an opportunity to turn potential customer dissatisfaction into opportunities for revenue retention”

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Breaking the trust barrier: Accredify’s journey to secure digital interactions

In our increasingly digitized world, the manner in which we exchange information has evolved from traditional pen and paper to the utilization of digital data, facilitated by the internet.

While these advancements offer efficiency, speed, and accessibility, digital interactions are typically hindered by a lack of trust. To preserve data integrity, verification is required, usually through methods involving multiple parties, and this can result in inefficiencies.

When Zheng Wei Quah, co-founder and CEO of Accredify, recognized this challenge, he decided to embark on a journey to transform the landscape of digital interactions.

Implementing blockchain technology for real-world cases

Quah’s first blockchain venture, Ceito, aimed at aiding businesses in leveraging blockchain technology for optimizing supply chain management and commodities trading. In 2017, he ventured into a new chapter together with his co-founders, taking the strategic step of establishing Accredify, in response to the evolving landscape that witnessed a transition from service-centric to product-centric enterprises.

According to Quah, one of the significant challenges they encountered was the scarcity of available information and resources about blockchain technology at that time.

“We’re accustomed to leveraging resources like Stack Overflow and other tools to search for solutions to our challenges. However, back then, the situation was quite different. Tasks such as customizing specific Ethereum components to align with our use case posed significant challenges. The answers to these questions weren’t readily available, leading us to recognize the need to invent our own solutions,” Quah said.

Furthermore, the concept of blockchain was relatively new, and Quah found himself needing to explain granular technical details. Controversies such as the crash of the Terra Luna cryptocurrency and the FTX centralized exchange did not deter their efforts.

Support from government entities, universities, and its clients helped people learn to distinguish between firms offering real-world applications like Accredify, and cryptocurrencies. This provided strong evidence that the company is here for the long haul.

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Conversational AI in Recruitment

hrtech, the Singapore-headquartered HR Technology Analyst firm, recently announced the launch of an HR Guide titled Conversational AI in Recruitment” to address the need for automation that simplifies and streamlines the candidate experience, while saving hours of repetitive work for recruiters every day. The guide was produced in partnership with Paradox, the conversational hiring platform helping global employers like Unilever, Nestle, McDonald’s, and General Motors transform hiring with mobile-first automation.

The idea behind the HR guide stems from the fact that there has been a drastic change in the way organizations and employees approach business processes. Digital transformation has been the topmost priority for organizations wanting to enhance business proficiency and candidate experience. Today, candidates want a consumer-grade experience at their workplace and expect the hire-to-retire journey to be digitally seamless and efficient. Candidates also expect multi-channel accessibility to connect with recruiters — and instant access to information throughout the hiring process. This is where Conversational AI proves to be a great aid for recruiters.

The HR guide intelligently brings rest to all the myths surrounding Conversational AI and maps out the differences between traditional recruitment techniques and Conversational AI-led recruitment. To harness the full potential of Conversational AI, the HR guide validates that organizations can integrate this technology into their recruitment tech stack, including Applicant Tracking System (ATS), job boards, CRM, assessments, recruitment marketing tools, and more.

The HR guide brings to light the success stories of global organizations that have deployed Conversational AI to enhance their recruitment function. The detailed case studies about the United Overseas Bank Limited (UOB), McDonald’s, and a non-profit healthcare organization will help you understand how Paradox helped them improve their recruitment function and enhance the candidate experience using Conversational AI.

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Impress.Ai Unveils ImpressGenie, A Generative AI-Based Workflow Builder

 impress.ai, a leader in enterprise recruitment software solutions, announced the roll-out of their innovative product impressGenie – a generative AI driven bespoke recruitment workflow builder. Recruiters can easily design role-specific recruitment workflows using simple natural language user-friendly prompts with this tool.

impressGenie’s capabilities include:

  • Mass Customization: Builds bespoke, role-specific recruitment automation workflows with precision
  • Job Description Parsing: Identifying and integrating relevant screening criteria, including keywords, into the workflow based on the job description
  • Competency Assessment: Recommending relevant assessment questions or third-party assessment tests

With impressGenie, recruiters can now efficiently customize recruitment automation workflows at a large scale, generating distinct workflows for each role, rather than relying on a one-size-fits-all approach. This mass-customization capability radically transforms the recruitment process, accommodating the unique requirements of thousands of roles.

When a new role opens, recruiters can provide basic prompts about the role to impressGenie, which will then generate a custom workflow. This workflow manages role-specific candidate information collection, screening, interview scheduling, and onboarding. Recruiters have the flexibility to decide which parts to automate and which to retain a human touch, ensuring a perfect blend of efficiency and personalization. impressGenie seamlessly integrates with all major Applicant Tracking Systems (ATSs), including SAP SuccessFactors, Workday, and Oracle Recruiting Cloud.

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SAP Emarsys Supercharges Partner Ecosystem for the Ultimate Customer Experience

When it comes to possession of purchasing power, consumers have never been more in control. Today’s savvy shoppers select what, where and how they buy – and are increasingly aware of their authority. In fact, shoppers in 2023 expect to be provided with options that fit their individual needs.

New research from SAP Emarsys shows that over two thirds (65%) of Americans like the option to communicate with brands via different platforms, and a further study by the omnichannel customer engagement platform found the average American has four ‘shoppable devices’ in their home. Brands have to deliver on customer expectations while at the same time, producing profitable business outcomes. It’s no easy feat, leading to a complex, diverse and ever-changing marketing landscape.

To empower brands and marketers to excel in an ever-evolving e-commerce environment, SAP Emarsys, has unveiled its revolutionary partner ecosystem. The Emarsys Partner Connect Ecosystem offers expanded access to proven and pre-integrated solutions from market-leading technology and expert solution partners – equipping brands with the capability to create marketing and commerce experiences that attract and advance authentic relationships with customers.

Enhancements to the Emarsys Partner Connect portal are set to benefit partners, customers and prospects. For prospects and customers, new updates make it easier to expand their omnichannel customer engagement capabilities with trusted partners, tools, and resources. This model allows marketers the time and agility that is required to deliver excellent experiences for their own customers, leading to greater profitability while staying true to their core business objectives.

Additionally, the Emarsys Partner Connect Ecosystem will benefit partners by allowing them to more easily connect and expand into the SAP and Emarsys customer base.  Offering partners access to added value, scalability, and novel revenue streams to fuel their business’s growth.

“We know that our customers need their marketing solutions to be flexible and agile to keep up with changing market conditions, which is why the Emarsys Partner Connect ecosystem is such an essential part of our offering at SAP Emarsys. By providing marketers the ability to use market-leading providers, we are opening up the power of omnichannel,” said Sara Richter, CMO at SAP Emarsys. “We are committed to growing and nurturing our partner ecosystem so we can continue combining our power to create the best possible end-user experience.”

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