Alban Clot, co-founder and Managing Director (Sales & Operations) of Supervizor, is a graduate of ESCP Europe. Alban began his career in the consulting industry. He held several positions until he became a partner within an independent consulting firm. He then co-founded Supervizor with Cyrille de Gastines and held the position of Director of Operations. Alban is now leading all business development, marketing and operations teams and is in charge of the international expansion of Supervizor. In this interview, he talks about what his company offers and what’s next for Supervizor.

E-3 Magazine: Why did you start Supervizor to begin with?

Alban Clot: Supervizor is a financial audit and internal control software for CFOs of mid-market and large companies. They usually need to get rid of accounting errors and comply with anti-fraud regulations but rely today on inefficient manual internal controls and outdated external audits that waste time and money. Supervizor is the first automatic financial anomaly detection software dedicated to corporate finance that leverages AI to analyze 100 percent of transactions and instantly highlight anomalies and frauds, remotely and on an ongoing basis. Supervizor was created in order to resolve a pain every company encounters. The technology is the result of more than 10 years of research. The goal is to respond to a problem that companies encounter during their audit process. Indeed, the need to bring auditors to the premises and the long and costly processes are difficult for many of them. Supervizor has created a remote and automated audit solution to facilitate the audit process. After several years of use, 100 percent of the accounts analyzed revealed significant anomalies.

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Recotap is an account-based marketing and advertising platform. It offers B2B marketers a better way to run personalized and multi-channel ABM campaigns. Using Recotap, marketers can make data-driven decisions to improve marketing and advertising performance and deliver better marketing ROI. In this interview, we will take a look at how Recotap works, how it is connected to SAP, and what’s next for the company.

How does Recotap work?

We offer a fully integrated and automated ABM platform that customers can use to manage their end-to-end ABM workflows. Recotap’s Identify module can help teams to quickly build the account list, which is usually a very time-consuming process. All Recotap-identified accounts come pre-loaded with purchase intent to design effective campaigns. Using our core advertising solution, marketers can precisely target their audience on social media
and major ad networks and engage them with personalized ads. They can also increase ad performance and website engagement using our smart pages module that dynamically alters web content based on the visitor profile. Lastly, Recotap can track and measure the audience interactions across ads, emails, and website activity to build an engagement score that acts as an indicator of account readiness for sales activation.

What are the customer-side requirements? Do they need special technology to use your service?

Recotap is a plug-and-play platform; if the customer has an account list, Recotap can import the data from their CRM systems. We offer out-of-the-box integration with major CRM systems, including Hubspot and Salesforce. If customers need help in building their account list, they can use the Identify module for it. They can also upload their creatives and content into Recotap and use them in advertisements.

Why did you start Recotap to begin with?

As a company, we are passionate about enabling marketing teams with relevant tools, data, and AI capabilities that can bring a significant difference to their daily job. We had a first-hand experience from our previous startups on how handicapped marketers’ roles can become in the absence of proper tools and processes, and that they often have to resort to guesswork. We want to eliminate guesswork and light up the path to success.

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