SAP invests in a lot of promising startups, and it’s sometimes hard to keep track of all of them. E-3 Magazine has selected the most interesting companies to showcase in our SAP Startup Spotlight Series. In this article, Kevin Becker, co-founder and CMO, will introduce Dotaki.

Kevin Becker is co-founder and CMO of Dotaki. After a degree from a top-tier business school, Kevin has worked in market finance before turning to marketing consulting. He is passionate about new technologies and the way they can enhance business performance.

That’s why he founded Dotaki with Benoit Allibe, a researcher in psychology and machine learning. Together, they are dedicated to providing the e-commerce industry with a disruptive way of serving their online customers.

What is the value customers get from Dotaki?

Our customers are large (>20M€ online turnover) B2C online merchants. Thanks to Dotaki, they can bring empathy to their online experience. Dotaki’s artificial intelligence (AI) is able to recognize two types of people among the visitors of a website: Rationals and Emotionals. Dotaki then adapts the website’s interface to these personality types. For instance, Emotionals get a lot of reassuring messages, whereas Rationals get more direct calls to action (as they value efficiency over reassurance).

This generates an increment of 5 to 10 percent additional online revenue. Dotaki’s customers typically get a x100 ROI between the additional incremental revenue and Dotaki’s cost.

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