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Predictive Trendspotting 2021: How To Genetically Sequence The Lifecycle Of A Trend

Hindsight may be 20/20, but with AI-fueled technology you just might be able to see into the future before anyone else. NWO is a U.S.-based startup piloting a predictive trends platform designed to capture the fast-changing voice of the consumer.

“We’re genetically sequencing the lifecycle of trends as they’re created and evolving. You can select any topic in world and immediately have a full report documenting how saturated a trend is in the minds of consumers globally, and by region,” said Sourav Goswami, co-founder of NWO. “It’s like talking to a human expert who can tell you when, where, and why a trend is growing, declining, or about to reach an inflection point with impact on your business.”

Among the recent early signals Goswami held up as proof of NWO’s prescience were reports predicting the resurgence of Bitcoin, the financial impact of locust swarm movements on sugar and cotton futures, and notably in the fall of 2020, a firestorm of online and offline behaviors around guns and tactical weaponry that constituted an “electoral powder keg” months before an angry mob stormed the U.S. Capitol.

The startup is working with beta customers in product innovation, marketing, and supply chain management at companies in the United States and Europe, and has plans to move into Asia and the Middle East. While initially targeting consumer brands, Goswami said NWO’s offering cuts across any industry, such as logistics and supply chain companies.

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Blank Canvas: Fashion Forward Featuring EON

From footwear to jeans to high fashion, the industry is making positive environmental changes due to pressure from passionate consumers who are demanding change. With profiles of companies such as Allbirds, Adidas, Levi’s, and Gucci, plus interviews with supermodel Karlie Kloss and CEO Natasha Franck, the show takes an in-depth look at how the fashion business is changing.

Watch here…

SetSail nabs $26M Series A to rethink sales compensation

SetSail wants to upend the way sales people get compensated by paying them throughout the sales cycle, rather than a single commission after the sale closes. Today, the startup announced a $26 million Series A.

Insight Partners led the round with participation from existing investors Wing Venture Capital, Team8 and Operator Collective. Today’s investment brings the total raised to $37 million, according to the company.

SetSail connects to your CRM, email, calendar and other systems that have signals about the progress of a particular sale, and then using machine learning looks at points in the sales cycle where it would make sense to reward the sales person for the progress they are making.

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SilverCloud Health Collaborates with Mental Health Leaders to Pioneer a Path Forward for Digital Mental Health Treatment

SilverCloud Health, a leading digital mental health platform, together with a group of international mental health stakeholders, announced that the American Psychiatric Association’s Psychiatric Services journalhas published the findings of an expert group aimed at increasing the adoption of digital mental health treatments (DMHTs) within the U.S. healthcare system.

The paper, “Banbury Forum Consensus Statement on the Path Forward for Digital Mental Health Treatment,” was authored by The Banbury Forum for Digital Mental Health Treatment, a group of over 20 international stakeholders including SilverCloud Health and representing healthcare organizations, insurers, employers, patients, researchers, policymakers, digital mental health companies, and the investment community. The Banbury Forum was formed in 2019 to review the current state of evidence and identify the primary challenges to adoption of DMHTs in the U.S. healthcare system, including in response to the challenges COVID-19 presents. The resulting paper identifies the core challenges, as well as opportunities, and provides recommendations to facilitate the successful and sustainable implementation of effective digital mental health interventions in the American healthcare system.

“Through years of rigorous trialing, digital mental health treatments have consistently proven to be effective interventions while also solving the issue of access that many face, yet there is a noticeable gap in adoption, reimbursement and regulation of these treatments within the U.S. healthcare system,” said Banbury Forum member and co-author Derek Richards, Ph.D., Chief Science Officer at SilverCloud Health and Research Fellow at the School of Psychology, Trinity College Dublin.

The paper reports that more than 100 randomized controlled trials demonstrate the effectiveness of DMHTs, and determined DMHTs can effectively overcome access and provider shortage issues that are an inherent part of the U.S. system. Each year, roughly 20% of Americans experience a diagnosable mental health condition, but many don’t receive treatment due to barriers to care, such as stigma and a shortage of mental health providers. For every 100,000 Americans, there are only 30 psychologists and 15.6 psychiatrists, and nearly 120 million Americans reside in designated health professional shortage areas – areas in which the ratio of mental health professionals to residents is smaller than 1 per 30,000 people. The integration of DMHTs into care pathways could improve the efficiency of mental health services and would extend effective treatment to the millions of Americans who are currently unable to access treatment.

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Cloverleaf Secures Series A Investment

Cloverleaf today announced that it has secured a Series A investment from ScOp Venture Capital to help the company accelerate support for large enterprise clients, expand its geographic reach and continue the push towards product-led growth. The company, which uses data to help companies build high-performing teams and scale professional and leadership coaching to their entire workforce, recently passed half a million users.

Cloverleaf is based out of their office in Covington KY and has received previous funding from Queen City Angels, Stout Street Capital, Connetic Ventures, KSTC, Mucker Capital and Airwing VC; all of which continued their investment in this Series A funding.

“The current challenges that COVID has brought to the workplace has led employers to look to technology solutions like Cloverleaf to help employees collaborate effectively while they are working remote,” said Kevin O’Connor, Managing Partner at ScOp Venture Capital. “We are excited to be investing in this concept at this pivotal moment of how work gets done.”

Among Cloverleaf’s capabilities is the ability to apply data analytics to commonly used personality and strength-based assessments to help companies identify career development and promotion opportunities, and create teams that will work well together.

Cloverleaf’s team building and micro-coaching software was inspired by the co-founders own work experience, which they now use to target markets where teams are most critical to the success of businesses such as software development, sales, consulting and human resources.

“Our co-founders met years ago working together as an awesome team,“ Kirsten Moorefield, Co-founder said. “We enjoyed coming to work and enjoyed the people we worked with, which led to incredible results. We recognized that not everyone has that experience so we created a technology that can help replicate our experience. At our core, we believe everyone is wired to accomplish excellent, meaningful work, and our best work happens when we’re on a team that plays to our strengths and differences. Our incredible group of investors believe in this mission and is now helping us achieve that vision.”

This round of funding will help accomplish that vision by continuing to expand the community of leadership, business and executive coaches. Cloverleaf expects to quadruple the number of coaches using the platform in 2021.

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Zippin Hires Former VP of SSP and Aramark, Gary Jacobus, to Lead Business Development

Zippin, an industry leader in checkout-free technologies for brick-and-mortar retail, today announced it has hired veteran business development executive, Gary Jacobus, as Senior Vice President, Business Development. Most recently, Jacobus was with SSP America, the leading operator of food & beverage concessions in travel locations, where he grew the business by over $470 million in annual revenue during his three-year tenure. His proven track record within the sports, entertainment and transportation venue verticals will help to further expand Zippin’s footprint in these core markets.

Previously he held a similar role within Aramark’s Sports and Entertainment Division which serves professional and collegiate sports stadiums & arenas, convention centers and amphitheaters. He also held senior business development positions with the NBA, NFL, IMG and the United States Tennis Association.

“As retailers look beyond the pandemic, they see a world changed forever,” said Zippin CEO Krishna Motukuri. “Technologies that would normally take several years to achieve mass adoption have become commonplace in a matter of months, and frictionless retail is no exception. Gary’s expertise will help continue our momentum and take advantage of the demand we’re experiencing. His knowledge in both the airport business channels and pro and collegiate sports venues makes him the ideal candidate to lead our global expansion.”

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Seven Entrepreneurs and Experts Tell You What it Takes to be an energenius in the Utilities World

Trying to break in to the utilities field? Check out these words of wisdom from energy experts from our latest podcast mini-series, energenius! 

Emek Sadot, CEO of FSIGHT

“It’s really about the combination of two things: You need to have a deep understanding of the market and its pain point, and you need to have the right technology to address the pain point and its perceived value. Once you have that, you can found a startup, build and motivate a team — the whole nine yards. But you need to understand what is really needed, and bring the technology that makes the difference.”

Listen to FSIGHT’s full podcast episode here. 

Chris Law, Founder & CEO of Future Grid

“You have to be a bit crazy. We are in a very big, regulated, and slow-to-move market. You have to have a strong vision for where the market is going, and you have to have a plan that’s going to sustain you for when the market is ready. The trick in energy, since the cycle is so long, is that you need to have an idea that you can sell now, even if that’s not your end-game, in order to make money and sustain you, and then plan for the market to be ready for your product.”

Listen to Future Grid’s full podcast episode here. 

Bert Lutje Berenbroek, Founder & CEO of NET2GRID

“You need a passion to make this place a better world and make sure we are tackling all of the challenges that the energy transition brings us. We are just trying to deliver our piece of the big puzzle that it is. It is all about cooperation. We can do only so much, and you need to interact with many different partner companies, many different customers, many different stakeholders to make this happen. And it takes a lot of creativity, discipline, and flexibility to work together, but in the end, that’s the recipe to success.”

Listen to NET2GRID’s full podcast episode here

Oliver van der Mond, Co-Founder & CEO of Lemonbeat

“What is actually necessary is that you can think beyond just energy-related applications. You are using what the energy industry brings to the table, like large networks and a large asset base, but I think what is necessary that you then have the vision or the creativity to think outside of pure energy-related use cases. Let’s say with Amazon, they started with selling books online, but that was not the vision. If they would have just said ‘OK — we are the biggest dealer for books online, and all of the stuff we want to offer our customers has to do with selling books,’ I don’t know if we would have the Amazon Echo today. You need to be courageous and forward-looking enough to think what kind of data you can get out of this.”

Listen to Lemonbeat’s full podcast episode here. 

Florian Kaiser, Co-Founder & CTO of OXYGEN TECHNOLOGIES

“No matter whether it’s in the energy industry or not, the important thing is that you don’t just take it as it is and think you can’t change anything. It’s important to realize that you can make a change and if you try hard, you will get the opportunity to change the status quo. There is a huge transition in the next 15–20 years in the utilities industry, I think it needs more people with IT skills or engineers that will really sit together and imagine the future energy system and how it could work with those millions of devices. And it needs good partners! The energy transition is a huge challenge, and we need to partner and put our forces together.”

Listen to OXYGEN TECHNOLOGIES’ full podcast episode here. 

Michael Waldner, Co-Founder & CEO of Pexapark

“To be open to new things, to be positive-minded and see the glass half-full, and for every problem, to see there will be a solution. Maybe it’s my naive optimism, but that is how I think. You need to stay connected with the market. Be in continuous exchange with other clients and providers. Also, you need to stay up-to-date; there is a lot of cool innovation outside of our company in the market, and you should discuss with these companies what could change in the business. We actually developed an app called :, where all the renewable energy players can get a track record in the market and connect with other like-minded people.”

Listen to Pexapark’s full podcast episode here. 

Mike Goldstein, Co-Founder and Chairman of Raycatch

“Anybody can become an energenius! We have been active in the solar energy for the last ten years, building projects, designing and developing electronics and equipment. But, five years ago, we saw an interesting phenomenon — that even though people had the data, they didn’t know to appreciate the value or the gold they had in their own hands. So, we decided that was our opportunity. This is just one example. We believe that if you pay attention and keep your focus, you’ll find enough opportunities within the growing solar energy, where you can be an expert in the domain that you choose to focus on.”

Listen to Raycatch’s full podcast episode here. 

In Their Own Words: The 7 Startups Leading the Energy Transformation to a More Sustainable Future

With forty five of the fifty top utilities companies in the world running SAP solutions, SAP is a leading force in helping utilities light the way as the world transitions to a more sustainable, renewable, and digital energy reality. Through SAP.iO Foundry Tel Aviv’s latest accelerator program, SAP.iO along with SAP Utilities business unit has been working closely with seven selected startups to create new integrations and joint offerings for our utilities clients.

Here is your chance to meet the seven startups and learn about their customer successes, how they stand out from the competition, and the value they bring to SAP’s utilities clients.

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15 companies to look for in 2021

2020 witnessed a plethora of changes, particularly with tech companies cementing their place on the market. I expect more of the same as I head into 2021. Before discussing the 15 companies to look for in 2021, you ought to be aware of four major industries that have drastically affected online presence, leads, and revenue generation. These four industries are Email Marketing, eCommerce, CyberSecurity, and Customer Experience.

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Sompo Japan Selects EasySend No-Code Customer Journey Platform

Sompo Japan (Tokyo), the second-largest non-life insurance company in Japan, has selected EasySend (Tel Aviv) to introduce the vendor’s no-code digital customer journey platform into Sompo’s marine insurance accident notification system.

To meet customers’ evolving needs and expectations, Sompo Japan reports that it has devoted three digital labs, in Tokyo, Tel Aviv, and Silicon Valley. Sompo Digital Labs focus on promoting digital transformation, exploring innovative, emerging start-ups, and conducting joint proof-of-concept projects with SOMPO Holding’s different business units. According to a joint statement from Sompo and EasySend, Sompo Digital Labs played a key role in introducing EasySend’s no-code development platform to Sompo Japan, resulting in a commercial agreement between the two companies aiming to improve Sompo Japan’s customer experience (CX) and work efficiency.

EasySend provides a cloud-based, no-code development platform to insurance and other financial service companies in Europe, the United States, and Israel. The company says it transforms paperwork into digital journeys in a very short period of time. EasySend says its platform does not require any programming expertise and allows non-developers to create digital journeys quickly and easily with an intuitive drag-and-drop interface and pre-made templates. The firm asserts that its platform greatly improves CX and reduces time-to-market as well as operational costs. By continuously developing digital journeys to improve customer experience and operational efficiency, EasySend says it enables businesses to flexibly respond to the ever-changing business environment and customer needs.

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Archlet secures $2.8m to fuel its growth

Procurement software company Archlet offering an AI-based strategic sourcing platform, today announces that it has completed a $2.8 million oversubscribed seed round led by Munich-based Senovo and Berlin-based La Famiglia. The funds will fuel growth and allow the startup to democratize data-based decision making in strategic sourcing. 

Alongside Senovo and La Famiglia are further investors including Nicolaus Schefenacker, David Nothacker and Julius Köhler, the founders of unicorn start-up sennder. Existing investors Wingman Ventures, Flavio Pfaffhauser (Founder of Beekeeper) and Karin Hagen-Gierer (Chief Procurement Officer at Ardagh Group) also participated in the round. 

The capital will enable Archlet to address supply chain challenges as companies are under increasing pressure to create bottom-line savings through their procurement departments while also incorporating non-price parameters in order to diversify risks, increase sustainability and improve supplier diversity. This pressure was greater than ever in 2020 when global supply chains were put under unprecedented stress due to the global pandemic crisis. Existing sourcing software solutions are mainly focused on simple price analysis, and they are complicated to use, making sourcing a tedious experience for company buyers.

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Shippeo Secures $32M Investment From Battery Ventures and Existing Investors, Bringing Total Funds Raised to $71M Since Launch

Shippeo, the European leader in real-time transportation visibility (RTTV), today announces a $32 million investment. This new round is co-led by Battery Ventures, a global, technology focused investment firm and existing investors (NGP Capital, ETF Partners, Partech and Bpifrance Digital Venture). Shippeo will use the investment to strengthen its market-leading position and continue delivering on product innovation.

The Covid-19 crisis has highlighted the need for supply-chain visibility, with major shippers across industries needing enhanced transparency more than ever before. With many countries in lockdown and with unpredictable border closures, companies with advanced visibility solutions managed to mitigate transport delays and the associated operational inefficiencies. Beyond tracking shipments, visibility platforms now give supply chains the data-driven transparency to meet varying customer demands in uncertain and challenging market conditions.

Despite the unprecedented global economic impact of Covid-19, Shippeo has more than doubled its subscription revenues year on year, while successfully increasing its customer base in 2020 with major industrial brands and fourth-party logistics providers such as Kuehne+Nagel, Total, Hager or Krone. Last October, Shippeo acquired the French company oPhone, bringing major customers in the retail and manufacturing sectors into its community. Finally, Shippeo’s total workforce has more than doubled in the last 12 months, now totaling 160 employees, of which 45% work in R&D.

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AI for Leaders: A Look at SAP.iO Grad Cultivate’s Leadership AI Coaching

Cultivate was initially founded through Samsung NEXT’s ‘Entrepreneur in Residence’ accelerator program. In 2019, SAP’s early-stage venture arm, SAP.iO, participated in the AI company’s Series A funding where it raised $8 million to grow its go-to-market team and product offerings. Since then, Cultivate has accumulated a total of $10 million in venture capital and partnered with multiple leading academic institutions to further its mission of a digital leadership platform.

Leveraging AI for Leaders and the New Digital Workforce

Cultivate was founded with the vision of empowering next-generation leaders through an AI-based leadership development platform that supports them in improving their teams’ employee experience. The platform uses the latest techniques in Machine Learning (ML) and Neuro-linguistic programming (NLP) to derive social insights from digital channels to help leaders realise their full potential.

According to Joe Freed, co-founder and CEO of Cultivate, the company aims to address a leadership development gap to help managers self-evaluate their digital communications with insights on their own behaviours. He comments:

“Managers are overloaded with email and chat, but they still have to be managers of people. When it comes to things like well-being, burnout, inclusion, and engagement, a lot of how you can influence your team can be through digital communication. But we don’t have a lot of tools to help us with this.”

Enterprise leaders who opt-in to the AI coaching platform get access to a digital coach that scans and analyses the words and the metadata collected from various digital communication channels such as Office 365Google SuiteTeams and Slack. The Cultivate AI for leaders then delivers personalised, continuous and easy-to-execute actionable leadership insights to managers themselves, helping them strengthen their workplace relationships and ultimately improve the employee experience.

According to Cultivate, a manager using the digital leadership coaching platform can also give feedback to the Cultivate AI to adjust the feedbacks being generated based on the context of their relationships with their team members.

Companies using the Cultivate AI for leaders include:

  • SAP
  • Qualtrics, an SAP-owned company and leader in XM technology
  • McKesson Corporation, a global leader in pharmaceuticals and health information technology
  • BASF, the largest chemical producer in the world
  • PwC, considered one of the Big Four accounting firms
  • SamsungNEXT, a ventures and innovation group within Samsung

At SAP, the Cultivate platform was deployed at an initial small pilot. After confirming that the AI’s feedbacks were highly beneficial, the SAP team did a larger roll-out to approximately 250 sales managers, where 79% of those eligible to participate chose to do so.

Today, SAP has deployed Cultivate to over 500 managers. The German multinational company reports that 96% of managers have remained engaged with Cultivate since the initial roll-out.

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Adverity Is Number One in 2021 g2 Winter Report for Big Data Integration Platform

Adverity, a leading marketing data intelligence platform, has ranked number one in the Momentum Grid Report for Big Data Integration in the G2 Winter 2021 Report. It also continues to be recognised as a momentum leader across four other categories – Marketing Analytics Software, Data Visualization Software, E-commerce Data Integration and ETL Tools.

Top for product satisfaction in the Big Data Integration category with a score of 96%, Adverity also holds second place in the ETL Tools category; boasting a higher product satisfaction score than the category leader. 

It maintains third position in the E-commerce Data Integration category, while solidifying its status in the top five Data Visualizations products and remaining in the top ten Marketing Analytics Software products.

G2 rankings are based on data provided by verified users that share their experiences and feedback on software. The platform has more than one million independent user reviews and is read by over four million users each month. Every quarter, G2 Crowd publishes its Grid report, ranking software by extracting data from multiple online sources to determine market presence, satisfaction scores from customers, and market leadership.

The latest recognition follows a positive year for Adverity where it was previously named a Momentum Leader for ETL tools in the G2 Summer 2020 and Fall 2020 reports respectively. During this period it also moved into, and remained, in the Grid Report for Marketing Analytics top ten.

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