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How Outgage is Reimagining Direct Marketing Campaigns

With the overload of digital noise today, marketers are struggling more and more to differentiate themselves and successfully reach and engage with their target audiences. Digital marketing campaigns are competing in oversaturated digital channels, and on the other side of the coin, offline snail mail doesn’t allow marketers to track or analyze the success of their campaigns.

The key to creating effective and memorable direct mail marketing campaigns? Outgage.

Outgage is a direct mail SaaS platform that combines the advantages of digital marketing campaigns with the effectiveness of personal direct mail experiences. Outgage closes the loop between offline and online, creating personalized direct mail campaigns that maximize engagement.

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SAP.iO Fund Invests in Hasura, Provider of GraphQL Access to Data Sources

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AP.iO Fund, has invested in Hasura, a San Francisco and Bangalore-based company that provides data access and data flow tools and services via GraphQL APIs.

SAP will work with Hasura to enable support for SAP HANA as well as offer native GraphQL capabilities to the SAP Cloud Platform Integration Suite. The Series A round was led by Vertex Ventures and includes existing investors Nexus Venture Partners and Strive VC, among others.

Hasura’s event engine makes it easy to integrate cloud-native/serverless business logic to the GraphQL API. Hasura automatically generates real-time GraphQL APIs using declarative metadata configuration and authorization policies for consumers. Organizations can use GraphQL in production and mission-critical applications alongside existing and modern cloud-native infrastructures without the significant cost of building and maintaining a GraphQL server.

“SAP has a strong community of partners and customers building applications on SAP Cloud Platform,” said Ram Jambunathan, senior vice president at SAP and managing director of SAP.iO. “Together with Hasura, SAP can extend and support data access for GraphQL, helping our customers expand their SAP solution capabilities as part of their intelligent enterprise transformation.”

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Hasura announces new funding for product and data delivery with GraphQL

Hasura has raised $9.9 million in a Series A round of funding. According to the company, the money will go to accelerating product and data delivery using GraphQL. Hsaura provides solutions that automatically creates real-time GraphQL APIs, giving users instant access to data. 

The round of funding was led by Vertex Ventures US with participation from SAP.iO Fund, Nexus Venture Partners and Strive VC.

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Hasura raises $9.9M Series A to simplify GraphQL for developers

Hasura, a startup working to solve developer problems around connecting to databases when using the open-source GraphQL tool, announced a $9.9 million Series A investment today.

Vertex Ventures US led the round, with participation from SAP.iO Fund and existing investors Nexus Venture Partners and Strive VC. A number of angel investors also participated in the round. The company has raised a total of approximately $11.5 million.

GraphQL is an open-source tool originally developed at Facebook in 2012 and open-sourced a few years later. Hasura CEO and co-founder Tanmai Gopal says the company had been working on helping developers to simplify Kubernetes, but over time, it realized that data access was a bigger problem, so it developed an open-source tool that works with GraphQL to help solve that issue.

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Hasura Announces $9.9M in Series A Funding to Accelerate Product & Data Delivery Using GraphQL

Hasura, the San Francisco and Bangalore-based company providing data access and data flow tools and services via GraphQL APIs announced today that it has raised $9.9 million in Series A funding led by Vertex Ventures US. The round also saw participation from SAP.iO Fund, the early-stage venture arm of SAP, existing investors Nexus Venture Partners and Strive VC. Several angels also participated, including James Tamplin (founder of Firebase), Sam Lambert (VP of Infrastructure Engineering at GitHub), Amod Malvia (co-founder of Udaan, ex CTO Flipkart), and Michael Stoppelman (ex-SVP of Engineering at Yelp).

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Startup profile: WeGift

WeGift is a UK startup which has developed a platform allowing businesses to issue digital rewards to customers efficiently. WeGift was founded in 2016 after Aron Alexander was surprised to receive a £5 physical voucher refund in the post. He realised that businesses were failing to make use of far more convenient digital rewards and incentives which can be handled online. 

The company places focus on digital non-cash rewards that help businesses with customer acquisition, retention and loyalty. A recent UKGCVA study showed that almost 75% of consumers see rewards as an attractive incentive. Businesses are catching on to this, and as a result, the gift card market is exploding. According to Incentive and Motivation, the corporate rewards and incentives industry will be worth almost $700 billion by 2024. 

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How EasySend is Transforming Manual Processes Into Customer Journeys

EasySend transforms the way that financial service enterprises communicate with their customers by helping enterprises digitize their customer journeys. Their no-code, drag-and-drop platform allows anyone to convert papers, PDFs, and manual processes into smart, fully-branded eForms with eSignatures.

With over 40 paying enterprise clients, EasySend is digitizing and accelerating critical customer-facing processes, improving user experience, customer satisfaction, increasing conversion rates, and reducing operating costs. EasySend’s solution allows insurance and financial service providers to deploy new digital products quickly and at scale.

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SAP.iO Kicks Off Second Acceleration Program for Marketing and Commerce Startups in Munich, Germany

SAP SE (NYSE: SAP) has announced the six startups joining the latest SAP.iO Foundry Munich cohort focused on innovative marketing and commerce solutions.

Working closely with SAP Customer Experience teams and UnternehmerTUM, the Munich cohort will focus exclusively on business-to-business (B2B) startups that transform customer relationships and help SAP customers deliver even more engaging experiences.

“The Munich Foundry has received overwhelming support from the Munich entrepreneurial community,” said Philippe Souidi, head of SAP.iO Foundry Munich. “SAP.iO is helping to foster this ecosystem with its global reach, by building bridges between customers and partners. We look forward to shaping joint offerings that lead startups to success in the area of commerce.“

The selected startups will receive curated mentorship, access to SAP technology and application programmable interfaces (APIs), and opportunities to collaborate with SAP executives and customers.

The cohort consists of the following startups:

  • StorifyMe makes it radically easy to create, publish and measure the impact of customers’ stories. The software-as-a-service (SaaS) solution enables companies to easily build mobile-first landing pages, microstores, ads and other content tailored specifically to their business goals and identity.
  • nyris is a visual artificial intelligence (AI) search platform that provides customers a more natural way to find what they are looking for. Nyris delivers industry-leading performance on the measures that matter most: accuracy, speed, scale, privacy and security.
  • squarelovin enables businesses to leverage authentic content from customers that provides inspiration, social proof and trust on every channel. The User Generated Content SaaS platform helps brands collect and curate images, seamlessly manage rights and activate visual commerce and analytics.
  • Frontastic is the front-end management platform for the API-driven world, enabling enterprises to build customer-focused and state-of-the-art front ends, delivered as progressive web apps, for every device.
  • Velou delivers personalized search results for shoppers and increases conversions and revenue for fashion e-commerce retailers. The solution features the only search and discovery algorithm built specifically for the fashion industry and leverages AI, natural language processing and advanced computer vision.
  • Alcméon is an SaaS platform that lets enterprises reinvent and improve customer experience with centralized multichannel messaging. Alcméon’s hybrid technology combines intelligent automation, AI, chatbots and human intervention to reduce costs and increase customer satisfaction.

AI Is Top Game-Changing Technology In Healthcare Industry

Of the many ingredients that go into quality healthcare, comprehensive patient data is close to the top of the list. No one knows this more than Mayur Saxena, CEO and founder of Droice Labs. Saxena created his startup while he was pursuing his doctorate degree at Columbia University, and working at healthcare company conducting clinical trials on new medication. He’s energized by the plethora of opportunities to improve healthcare using artificial intelligence (AI) and machine learning.

“Patient data is notoriously disorganized and complex,” he said. “With machine learning, healthcare professionals can organize that information to better understand the disease of every patient and reach them faster with interventions that improve their lives. It’s an amazing feeling when you talk with someone who’s recovered from an illness because they received the right care.”

The idea behind Droice is to make messy data neat, so people can spend less time organizing it and more time analyzing it.

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Trax Moves Closer to its Vision of Digitizing Physical Retail with Qopius Acquisition

Trax, a leading provider of computer vision and analytics solutions for retail, today announced its acquisition of Qopius, a top provider of AI-based in-store technology solutions in Europe. The acquisition will serve as a force multiplier in pushing real-time store monitoring and autonomous inventory management into mainstream adoption, helping retailers across the world embrace data and digital innovation to cut costs and boost sales at every shelf.

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How YOUTILIGENT is Translating Actual Usage into Valuable Insights|SAP.iO Foundry TLV

One of the biggest pain points of service providers and vendors of consumer appliances is that there is no simple and cost-effective solution for connecting their devices to the internet. Without such a solution, stakeholders are limiting their overall efficiency, lacking real-time knowledge of supply, consumption, and maintenance needs.

Enter YOUTILIGENT.

YOUTILIGENT brings service providers real-time, data-driven insights, just by listening to the heartbeat of machines and appliances. Tackling head-on challenges related to deliveries, consumption, and maintenance, YOUTILIGENT’s Connected Consumer Solution converts the usage of appliances into valuable business insights.

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Wisy is part of the winning team of an international competition to catch garbage in the Matías Hernández River

Wisy is part of the winning team led by Fundación Marea Verde, a nonprofit association that takes action and raises awareness about solid waste pollution in the rivers and coasts of Panama. The grant was awarded by the Benioff Ocean Initiative and the Coca-Cola Foundation to develop and implement an innovative project that mitigates the problem of plastic in the Matías Hernández river.

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Shippeo Raises €20 Million to Provide Real-time Visibility Into the Global Supply Chain

Shippeo announced the closing of a €20 million Series B round co-lead by NGP Capital and ETF Partners with participation from Bpifrance Digital Ventures and Partech.

Shippeo provides predictive and real-time visibility into goods delivery. The AI-based platform aggregates data from hundreds of sources in real-time to calculate estimated time of arrival with 98% accuracy. Since its creation in 2014, Shippeo has successfully scaled its operations and is now servicing more than 50 large customers across 40 countries. The team has grown tenfold and Shippeo now employs 80 people in seven different offices across Europe.

Over the last year, Shippeo has increased its turnover by 300%, positioning itself as one of the fastest-growing start-ups in Europe.

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ClearMetal: $31 Million, 400% Revenue Growth, Workforce Doubles

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ClearMetal, a leader in Continuous Delivery Experience (CDX) for Supply Chain and Logistics solutions, announced recently that it raised $15 million in funding led by Eclipse Ventures. Including this round of funding, ClearMetal has raised more than $31 million. Prelude Ventures, Innovation Endeavors, NEA, SAP.io, Prologis, PSA Unboxed, DCLI, and the founders of GT Nexus, Navis, and Uber Freight also joined the round.

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