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WeGift is a UK startup which has developed a platform allowing businesses to issue digital rewards to customers efficiently. WeGift was founded in 2016 after Aron Alexander was surprised to receive a £5 physical voucher refund in the post. He realised that businesses were failing to make use of far more convenient digital rewards and incentives which can be handled online. 

The company places focus on digital non-cash rewards that help businesses with customer acquisition, retention and loyalty. A recent UKGCVA study showed that almost 75% of consumers see rewards as an attractive incentive. Businesses are catching on to this, and as a result, the gift card market is exploding. According to Incentive and Motivation, the corporate rewards and incentives industry will be worth almost $700 billion by 2024. 

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