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Shopping Study: Pandemic Accelerates Consumer Demand For Personalized Free Sample Boxes

Consumers are eager to discover new brands, and have never been more open to trying free samples from the safety of their own homes. These were among the recent findings from a consumer shopping behavior survey conducted by startup Sampler.

Ninety-eight percent of respondents reported being more open to new brands, while just two percent said they were sticking to familiar products. What’s more, 98 percent of people were more likely to try new products if they had samples delivered to their home compared to picking them up in-store. Marie Chevrier, Sampler’s founder and CEO, said these findings reflected why product sampling is full speed ahead on a digital makeover.

“Being able to digitally target consumers who have an interest in your specific products is light-years ahead of traditional in-store sampling approaches,” said Chevrier. “Brand managers at consumer packaged goods companies and retailers are amazed at how targeted and measurable they can be, reaching more people who really want their products, and staying close to them. Every consumer brand needs this higher level of targeting, and the pandemic just accelerated that demand.”

Relationships built on personalized samples

Headquartered in Canada, Sampler has helped over 500 of the world’s leading and emerging consumer packaged goods brands send samples to the consumers who are interested in their products, and build lasting relationships that stoke demand for more.

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SAP Boosts Industry-Wide Innovation with Startup Partnerships

The COVID-19 pandemic is an extreme test in business agility, particularly across some of the hardest hit industries like healthcare, supermarkets, and manufacturing. Iristrace, a European-based startup, has developed a cloud-based platform that one hospital in Spain is testing to provide better patient care regardless of unpredictable demands.

Healthcare providers can use the COVID Patient Record Management mobile app to monitor real-time data about everything from hospital bed capacity by room to what equipment each patient is being treated with, and their vital signs.

“The algorithm helps simplify decisions for more informed and effective conversations about next steps,” said André Kingham, chairman of Iristrace. “Like most organizations, hospitals can’t easily rework IT systems to add new protocols. Our cloud-based solution allows the hospital to quickly evolve protocols and cascade compliance into patient care without IT expertise.”

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Jet-Set Offset Swaps Your Frequent Flyer Guilt for Sustainable Air Travel

The air travel industry is waking up to a post-pandemic world filled with people who have a heightened awareness of climate change and sustainability. The entrepreneurs behind Jet-Set Offset are turning these concerns into action for both consumers and businesses.

Using the startup’s carbon-based offsetting tool, companies can donate one cent for every air mile flown by employees to environmental non-profit organizations.

“Individuals and companies are much more mindful that travel and commuting are a big part of their carbon footprint and need to be incorporated into their sustainability planning and actions,” said Anna Ford, co-founder and chief executive officer (CEO) of Jet-Set Offset. “Remote working has brought people together in more authentic ways, increasing demands to align personal values such as sustainability with working norms, including travel.”

Realistic Strategy for Sustainable Travel

Functioning like a fundraising tool for non-profit and charitable organizations that focus on sustainability, Jet-Set Offset’s mileage-based donations are tax-deductible and backed by a realistic business-oriented strategy. During its first year in business, thousands of Jet-Set Offset consumers made donations to a range of non-profits. These organizations offer products, education, and advocacy in areas such as clean transportation, renewable energy, land and wildlife conservation, reforestation, and green buildings. The startup’s next target market is enterprises.

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Why We Put 137 People on Our Cover

2020 has been a tough year for everyone. To find new success on the other side of this crisis, we must work together.

Mustafa Nuur was born in Somalia but fled after terrorists killed his entrepreneurial father. He eventually settled in Lancaster, Pa., where he launched a startup called Bridge. It hosts cross-cultural experiences — ­dinners, gatherings, and so on — so that immigrants, refugees, and locals can better understand each other. “There’s nothing that can replace sitting across from someone who’s different from you and hearing their story,” he tells me.

But something would have to replace it, of course. When COVID-19 swept through America, sitting across from someone wasn’t an option. Nuur was scared. Then he had an idea. The immigrants and refugees he works with could become essential workers, helping homebound residents. For example, he has a Syrian refugee family who, just days before the lockdown, hosted a dinner in their home. One attendee was an elderly woman who lives alone. When the lockdown began, the family began delivering this woman’s groceries, running her errands, and calling daily at 6 p.m. to check in.

“It really made me think about how life should be every day,” Nuur says. “We should be having these relationships.”

I agree. And I think we can get there.

I have the privilege of meeting many entrepreneurs, which means I also witness their great collective irony. Even during good times, entrepreneurship feels lonely. We have chosen a path of self-determination, which can be maddening and isolating. And yet, here’s the crazy thing: We all deal with the same problems. Everyone has impostor syndrome. Everyone wrestles with management, or finances, or plans gone awry. We are alone together.

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S/4HANA helps Queen of Raw improve textile sustainability

Queen of Raw’s S/4HANA-based textile marketplace app is helping suppliers of the fashion industry reduce waste by keeping unused inventory out of landfills.

SAP put a stake in the ground for sustainability when it debuted its Climate 21 initiative.

The initiative, which was unveiled at Sapphire Now Reimagined in May, provides businesses with resources to build applications on SAP S/4HANA, a next-gen ERP, and SAP C/4HANA, a customer experience and e-commerce platform, that can capture and use data to further global sustainability goals.

One of Climate 21’s target areas is the retail industry. Retailers can use SAP technology to not only become more environmentally responsible, but to also derive some of the economic benefits that go along with sustainable practices, such as waste reduction and supply chain improvements.

Queen of Raw, a textile marketplace in New York, was one of the first businesses to take advantage of the program, launching the Unused Inventory Onboarding and Sales Integration app, a global textile sustainability application based on SAP S/4HANA, in August.

Waste, inefficiency in textile supply chain

Waste is a significant problem for the textile industry, making it a perfect target for sustainability efforts, said Stephanie Benedetto, co-founder and CEO of Queen of Raw.

In 2014, Benedetto, an attorney who came from a family with deep roots in the textile industry, teamed up with Phil Derasmo, a technologist in the financial industry, to find solutions to the textile sustainability and waste problem.

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Outgage is now on the SAP App Center

Your favorite direct mail experts are now available on the SAP App Center!

If there’s anything we love more than direct mail, its partnerships with great people. 

Outgage recently became available on the SAP App Center, the enterprise marketplace where customers and partners are brought together on one simple, global online platform. Through the App Center, customers can discover and utilize SAP-validated partner applications that are built on or extend their existing SAP technology and solutions. 

Outgage for SAP Marketing Cloud enables you to optimize Direct Mail experiences and gets your audience to engage more than ever before. You can now link SAP marketing campaigns with Outgage campaigns, synchronize contacts and leads, and track your campaign results in one seamless, easy-to-use platform. 

Thank you to our fabulous partners at SAP and, of course, everyone on our hardworking team who made this happen. 

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SAP Startup Spotlight: AiVidens

SAP invests in a lot of startups, and it’s sometimes hard to keep track of all of them. E-3 Magazine has selected the most interesting startups to showcase in our SAP Startup Spotlight Series. In this article, we will take a look at AiVidens.

Edouard Beauvois is co-founder and CEO of AiVidens. For more than 20 years, Edouard had gained international experience in building, implementing, selling and marketing software dedicated to finance. Passionate about artificial intelligence, he decided to put his experience to good use to help companies seeking optimization and innovation. That is why together with two friends, he recently co-founded AiVidens, a startup helping companies maximizing the use of their data in order to optimize their working capital. In this interview, he talks about what AiVidens has to offer and what comes next for the company.

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Swap Your Frequent Flyer Guilt For Sustainable Air Travel

The air travel industry is waking up to a post-pandemic world filled with people who have a heightened awareness of climate change and sustainability. The entrepreneurs behind Jet-Set Offset are turning these concerns into action for both consumers and businesses. Using the startup’s carbon-based offsetting tool, companies can donate one cent for every air mile flown by employees to environmental non-profit organizations.

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SAP and Adverity Optimize Paid Search with SAP Data Warehouse Cloud

SAP’s Global Marketing department runs digital campaigns in regions around the world. One of the campaigns they’re driving is Paid Search. To improve the performance and lower spending, the team works to optimize SAP landing pages for search keywords.

To get all the information in a user-friendly and visual dashboard, SAP partnered with Adverity, an expert in data-driven marketing. Adverity used their app to blend live data sources and historical data before connecting to SAP Data Warehouse Cloud and creating a dashboard in SAP Analytics Cloud.

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SAP.IO Foundry Tel Aviv Program Eyes Emerging Israeli Tech Startups

SAP’s strategic business unit to incubate startup innovation, SAP.iO Foundry has announced its next stage of startup acceleration program. SAP.iO is targeting the Israeli tech ecosystem to drive the next stage development, innovation and expansion of emerging technologies in analytics, mobility and commerce.  SAP.iO Foundry has united with E.ON and Israel Electric Corporation (both SP customers) for the upcoming Tel Aviv technology startup acceleration program.

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Healthcare Startups At The Center Of Data-Driven Pandemic Response

Healthcare startups are challenging longtime industry practices and assumptions, transforming everything from patient care to organizational efficiencies. Here’s how two entrepreneurs that recently participated in the latest healthcare-focused accelerator program at SAP.iO Foundry New York viewed their respective missions to help patients and providers in a vastly changed healthcare landscape.

Real-time intelligence improves time management

Applying computer science and systems thinking to improve people’s lives has been a central tenet of Kishau Rogers’ career as an engineer and computer scientist. The COVID-19 pandemic has only amped up the mission behind her newest venture called Time Study. Over 35 hospitals throughout the United States rely on the startup’s “time intelligence” cloud-based platform that uses machine learning to track how physicians, researchers, and other healthcare employees are spending their time.

”Instead of just counting hours worked, we wanted to shift the concept of timesheets to a human-centered approach, elevating opportunities to improve people’s lives at work,” said Rogers. “Many of the time management issues we were already looking at, such as data silos and complexity, have only been amplified by the pandemic.”

Time Study has helped hospitals better understand fast-changing workforce movements, whether employees were hunting for scarce PPE, jumping into different care-giving roles onsite, or providing new patient services like telehealth. Some hospitals have improved data collection and reporting times by 80 percent, and increased regulatory compliance by over 120 percent.

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Keep Employees Connected, Productive, and Healthy with Innovative HR Apps

This is a year that will not soon be forgotten, where all aspects of life were turned upside down. In 2020, COVID-19 has caused the world to rethink human interaction and forced companies to shift how they do business.

Had the pandemic hit 10 or even five years ago, the response and recovery would look much different. Individuals and businesses have responded with remarkable resiliency providing hope for a better future.

Every organization, no matter its size or business model, has had to reexamine how it does business and keeps its workplaces safe. Ensuring hand sanitizer is readily available, surfaces are regularly disinfected, and layouts are configured so employees and customers can maintain proper social distancing are just the basics. Introducing touchless door systems for conference rooms, bathrooms, and even elevators; offering flexible work schedules; and making it possible for workers to pre-order meals from the cafeteria so they can really “grab and go” and not spend extra time waiting in lines are further examples of what companies are doing from an infrastructure point of view.

These changes impact the employee experience. Think of the experience of workers returning to their jobs on the factory floor or in the office. Will they be required to have their temperature checked daily? If so, how long will the wait be and will they end up lining up outside in unpleasant weather to do so? Or how are employees handling the added stress of so much change and uncertainty? They may be caring for a sick parent, trying to homeschool their children, or dealing with a partner whose income has been cut. On top of that, the interactions employees have with others that make work more enjoyable have changed or gone away. Lunch together at the cafeteria, an impromptu coffee meeting, or simple chitchat between office mates or workers on the production line are different post-pandemic.

For HR leaders, it is necessary to take all of these things into consideration to keep employees engaged and productive.

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Enterprise-Tech Startups Focused on Risk, Security, Attract Venture Dollars

Security startups among the most-funded in New York City’s tech scene

Risk-management and security startups are in the spotlight among venture capitalists in the wake of increased remote work and a rise in high-profile cyberattacks.

And while current lockdowns and economic conditions may interfere with traditional deal making, a recent report tracking New York City-area startups reveals a surge of new funding.

These New York startups, which include BigID Inc., Payfone Inc. and BlueVoyant, offer software for cybersecurity, data governance and other risk-management functions.

Business interest in such technologies has intensified in recent years as companies seek ways to better manage risk-and-compliance issues associated with an explosion of user data, said Ram Jambunathan, a managing director of SAP.iO, the early-stage venture-capital arm of business software maker SAP SE.

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