Consumers are eager to discover new brands, and have never been more open to trying free samples from the safety of their own homes. These were among the recent findings from a consumer shopping behavior survey conducted by startup Sampler.
Ninety-eight percent of respondents reported being more open to new brands, while just two percent said they were sticking to familiar products. What’s more, 98 percent of people were more likely to try new products if they had samples delivered to their home compared to picking them up in-store. Marie Chevrier, Sampler’s founder and CEO, said these findings reflected why product sampling is full speed ahead on a digital makeover.
“Being able to digitally target consumers who have an interest in your specific products is light-years ahead of traditional in-store sampling approaches,” said Chevrier. “Brand managers at consumer packaged goods companies and retailers are amazed at how targeted and measurable they can be, reaching more people who really want their products, and staying close to them. Every consumer brand needs this higher level of targeting, and the pandemic just accelerated that demand.”
Relationships built on personalized samples
Headquartered in Canada, Sampler has helped over 500 of the world’s leading and emerging consumer packaged goods brands send samples to the consumers who are interested in their products, and build lasting relationships that stoke demand for more.