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In Foundries, Press Release, Portfolio News

TVPage Launches Ambassador Storefronts on SAP App Center

TVPage, a company that powers virtual brand ambassador storefronts for e-commerce, has launched Ambassador Storefronts on SAP App Center, the digital marketplace for SAP partner offerings.

TVPage’s Ambassador Storefronts integrates with SAP Commerce Cloud to enable online stores powered by SAP technology to launch e-commerce virtual ambassador storefronts. Companies can sell online through personalized virtual storefronts using shoppable video, product collections, and live events.

The Ambassador Storefronts app empowers subject matter experts, in-store sales associates, influencers, and consumers to promote products to social audiences and sell online

“The need for personalized shopping experiences online is growing, and the Ambassador Storefronts app by TVPag provides brands and retailers a new channel to connect with consumers in authentic ways,” said Mark Osborn, vice president of strategy and operations for the consumer products industry at SAP, in a statement. “We congratulate TVPage on their successful graduation from the SAP.iO program and are happy to see their app offered on SAP App Center, making it available to all businesses running SAP Commerce Cloud. The app provides the opportunity for businesses to enable brand ambassadors, store associates, and salespeople to connect with consumers directly through existing online stores with the Ambassador Storefronts app by TVPage.”

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In Foundries, Blog, Tel Aviv, Portfolio News

How the SAP.iO Foundry TLV’s TVPage Brings Online Sellers to E-commerce

TVPage creates a touchless & engaging retail experience online through shoppable videos with savvy sellers.

As more and more brands have shifted to the E-commerce world as their primary sales channel, they seem to have forgotten one crucial player along the way: the seller. Especially today, as people are less frequently walking into stores and avoiding physical engagements altogether, the role of the online seller is critical; people buy from people, not ads. These sellers operate as brand ambassadors who represent the brand online, much like a salesperson would in a physical store.

The solution that seamlessly helps brands provide expertise and guidance to consumers through digital ambassadors? TVPage.

TVPage provides every brand the ability to turn on ambassador digital storefronts on their websites, empowering subject matter experts, in-store sales associates, influencers, and savvy customers to promote and sell their products online. With TVPage, brands transform their sales team into ambassadors who sell on their digital storefronts on the brand’s site, with an intuitive platform that measures results and commissions ambassadors on their actual sales. Today’s consumers depend more and more on recommendations to help dictate their purchasing decisions, and TVPage allows brands to seamlessly engage with their consumers through digital ambassadors.

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In Foundries, Blog, Tel Aviv, Portfolio News

The Show Must Go On: SAP.iO Foundry Tel Aviv Kicks Off its Consumer Products Program

Despite the uncertainties in today’s reality, SAP.iO’s pledge to help startups bring innovative solutions to SAP customers remains constant. Although we cannot physically be together at this time to conduct our 3-month program in-person at our office in Tel Aviv, we are excited to have launched SAP.iO Foundry Tel Aviv’s Consumer Products program virtually. The shift to a virtual program has challenged our team to develop a schedule that is lean, yet also teeming with valuable content and sessions. Modifying our face-to-face meetings to Zoom calls has given us the opportunity to extend the richness of SAP.iO Foundry Tel Aviv’s offering overseas, with two of our startups joining the cohort from San Diego and Toronto. In addition to the five Israeli startups we selected, we now have the opportunity to work with two amazing companies that we otherwise would have never met, simply due to geography.

In place of the intimate garden rooftop party we had originally planned for our kickoff event, on May 11th we hosted a virtual gathering with over 88 investors, open innovation leaders, various global CPG executives from SAP’s customer base, and SAP and SAP.iO leaders. Although we couldn’t enjoy a glass of wine overlooking a beautiful Tel Aviv sunset together as planned, our startups shared their solutions and impressed the top-notch crowd over Zoom. We even got to “clink” our wine glasses/ coffee mugs virtually with a toast to a successful and enjoyable program.

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In Foundries, Tel Aviv, Press Coverage, Portfolio News, COVID-19

SAP.iO Foundry Tel Aviv’s Second Cohort to Focus on Consumer Products Industry

SAP.iO Foundry Tel Aviv announced the launch of its second program, focused on startups in the consumer products industry, with a virtual kickoff event that took place on Monday. “We understand that especially now, in light of the Covid-19 crisis, even the best startups will need support in reaching global markets and we are fully committed to supporting our selected portfolio companies in doing so, together with SAP,” said Lior Weizman, director of SAP.iO Foundry Tel Aviv.

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In Foundries, Tel Aviv, Press Coverage, Portfolio News

SAP: Accelerator Program helps B2B Startups in Tel Aviv

By launching its consumer products focused, business to business (B2B) technology accelerator program at SAP.IO Foundry in Tel Aviv, the software company will begin its focus on seven startups in manufacturing, supply chain, and sales and marketing. Those within the program will have access to curated mentorship, as well as exposure to SAP technology and application programmable interfaces (APIs), and collaboration opportunities.

“Our customers are looking for innovative solutions to help improve agility and speed, especially in these challenging and transformative times,” commented Peter Maier, SAP president of Industries and Customer Advisory.

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