By launching its consumer products focused, business to business (B2B) technology accelerator program at SAP.IO Foundry in Tel Aviv, the software company will begin its focus on seven startups in manufacturing, supply chain, and sales and marketing. Those within the program will have access to curated mentorship, as well as exposure to SAP technology and application programmable interfaces (APIs), and collaboration opportunities.

“Our customers are looking for innovative solutions to help improve agility and speed, especially in these challenging and transformative times,” commented Peter Maier, SAP president of Industries and Customer Advisory.

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