Between searching through job postings, refining and revising resumes and cover letters, and prepping for interviews, applying for a job can feel like a full-time job in and of itself. There’s also the additional stressor of potentially falling through the cracks of a company’s applicant tracking system (ATS).

Not only that, but because there are so many open roles to choose from, prospective candidates can be overwhelmed by job sites. So overwhelmed that they end up exiting the page all together. According to a report, 91% of candidates leave career pages without ever applying to a single job.

The numbers are even more grim when diving into applicant demographics. A frequently cited Hewlett-Packard study found that men will apply for a job when they meet just 60 percent of the qualifications, while women will only apply if they meet 100 percent of the qualifications. What’s more, a LinkedIn Business’s Gender Insights Report also found that women were 16 percent less likely than men to apply to a job after viewing it and apply to 20 percent less jobs than men in the first place.

This isn’t what the team at Brilliant Hire by SAP envisions when they think of the future of inclusive recruiting.

“For us, the future of recruiting is one where candidates can easily find the best roles for their skillsets and companies can find the most qualified and diverse talent for their open roles,” said Jeanine LeFlore, General Manager of Brilliant Hire. “We believe that job applicants and companies alike benefit from a personalized candidate experience and we’re making that a reality with Smart Job Matching.”

Launched last fall, Brilliant Hire Smart Job Matching leverages artificial intelligence to deliver a curated list of best matched roles to each candidate. This bespoke experience doesn’t just help candidates, but also helps companies increase their visitor-to-applicant ratio. It also gives recruiting teams valuable insights on where candidates are dropping off as well as the types of positions and skills job seekers are searching.

How Smart Job Matching works

When a candidate visits an SAP SuccessFactors careers page that has been integrated with Smart Job Matching, the Skill Matcher will ask a few short questions about their professional background and skills. The answers will be analyzed to match them with top jobs based on their experience while also ensuring candidate privacy by not collecting any personally identifiable information.

In doing so, Brilliant Hire can recommend a tailored list of opportunities to each candidate, pointing out jobs that are strong match for their unique background and thus encouraging them to apply. The hypothesis is that this personalized experience can also boost applicant pool diversity by enabling minority groups of candidates that have traditionally been outnumbered (such as females) to send in their resume for the top recommended jobs.

“My personal experience as a woman of color navigating a tech career across various sized companies and industries has shown me that the playing field is not always level when it comes to the recruitment and hiring process,” LeFlore said, adding that Smart Job Matching enables candidates to apply to the roles that fit their skillsets with confidence which in turn helps make recruitment more inclusive.

SAP launched Smart Job Matching capabilities on its own careers site late last year and saw an 11 percent increase in the visitor-to-applicant ratio in just a few weeks because applicants were able to find a matching job more quickly. Another early adopter of Smart Job Matching is leading global supplier of specialty chemicals, W.R. Grace, who will be participating in a session during this year’s virtual SAPPHIRE NOW conference.

“Brilliant Hire by SAP integrates with SuccessFactors and helps us achieve our recruitment goals by attracting more qualified candidates to our open jobs.” said Stephanie Wheeler, Head of Global Talent Acquisition at W.R. Grace.

With goals of optimizing hiring by providing a personalized experience for candidates through Smart Job Matching, Brilliant Hire aims to further inclusive recruiting practices for customers.

“A great candidate experience should be at the center of the hiring process in a way that could also help make recruitment more inclusive for all applicants,” LeFlore said. “And we’re making that happen at Brilliant Hire.”

Founded in 2018 within the SAP.iO Venture Studio, Brilliant Hire by SAP believes that everyone deserves a fair chance at landing their dream job. Built to unlock diversity and inclusion in the workforce, Brilliant Hire continues to innovate.

To learn more about Brilliant Hire by SAP, visit www.brillianthire.io/

About SAP.iO Venture Studio

The SAP.iO Venture Studio drives a new era of organic growth at SAP. It invests in new ventures founded by small, entrepreneurial teams inside of SAP who are focused on building the future of enterprise business processes. SAP.iO Venture Studio provides design, development, and sales support to help these ventures launch.

To learn more about SAP.iO, visit www.sap.io/studio