One perhaps unintended consequence of travel coming to a near halt due to COVID-19 is the return of clearer skies and fewer carbon emissions.
For the startup Jet-Set Offset, which is a donation-based carbon offsetting tool for air travel, this is temporary good news on the sustainability front, but the startup is now reevaluating how it can help its partners amid the travel slowdown.
With Jet-Set Offset, named one of PhocusWire’s Hot 25 Startups for 2020, travelers can offset carbon emissions from flying by automatically donating one cent per mile to environmental organizations working to reduce carbon emissions.
However, “as travel has slowed or even ceased, real-time mileage-based donations to our partners are also down,” says the company’s co-founder and CEO, Anna Ford.
“These nonprofits need our help now more than ever to continue their planet-saving projects,” she says, and to that end, Jet-Set Offset has pivoted its messaging and launched a month-long campaign to celebrate April as Earth Month and allow travelers to offset carbon emissions from past flights.