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In Foundries, Consumer Industries, CRM & Customer Experience, Success Stories

5 companies leveraging startup innovation to improve their customer experience

To provide exceptional customer experiences, companies are turning to startup innovation. By partnering with startups, established organizations can tap into novel technologies, fresh perspectives, and agile methodologies to revolutionize how they engage and delight their customers.

SAP.iO simplifies the collaboration between SAP customers and cutting-edge enterprise software startups by facilitating seamless integration with SAP solutions. Our portfolio of 150+ enterprise-ready startup solutions integrated with SAP Customer Experience enables customers to drive innovation.

This roundup showcases five companies that have embraced startup solutions to elevate their customer experience.

 

Adverity & Ikea: How IKEA uses data to identify the best paths to success 

IKEA worked with Adverity’s data analytics platform to consolidate and analyze vast amounts of marketing data from various sources. By leveraging Adverity’s solution, IKEA gained valuable insights and improved the efficiency of their marketing campaigns, ultimately leading to better decision-making and enhanced marketing performance. 

Adverity works with SAP Industry Cloud, SAP Integration Suite, and SAP Marketing Cloud and is available on the SAP Store. 

Jebbit & NHL: How the NHL Scores Authentic Fan Engagement 

The NHL worked with Jebbit to improve its user acquisition and engagement strategies. The NHL used interactive experiences and personalized content powered by Jebbit’s platform to drive user engagement, increase fan loyalty, and ultimately grow their user base. 

Jebbit works with SAP Emarsys Customer Engagement and SAP Customer Data Platform and is available on the SAP Store.  

LISNR & Jaguar Land Rover: Jaguar Land Rover Drives Connectivity with LISNR  

Jaguar Land Rover worked with LISNR to overcome connectivity challenges in linking passengers with their mobile devices and vehicles. By leveraging LISNR’s secure ultrasonic data transmission technology, they improved connectivity, enabled authentication, and delivered personalized in-car experiences, surpassing their implementation goals. 

LISNR works with SAP Customer Data Cloud and SAP Commerce Cloud and is available on the SAP Store.

Mercaux & Holland & Barrett: Launching a Digital Transformation Project  

Holland & Barrett collaborated with Mercaux to launch a new pilot digital transformation project. Using Mercaux’s digital retail solutions, Holland & Barrett aimed to enhance the in-store customer experience, improve product visibility, and drive sales through personalized recommendations and interactive features.  

Mercaux works with SAP Industry Cloud and SAP Commerce and is available on the SAP Store.   

Yellow.ai & Sephora: Embracing Digital Experiences Powered by Conversational AI

Sephora wanted to adopt an omnichannel approach to providing a best-in-class retail experience across both offline and online channels to their customers at any hour of the day. They worked with Yellow.ai to introduce a virtual assistant that provides personalized beauty consultations and can help customers with checking product availability, reserving products, managing in-store pickup, and facilitating product returns.

Yellow.ai works with SAP Commerce Cloud, SAP CRM Sales, and SAP CRM Service Manager and is available on the SAP Store.

 

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In Foundries, New York, Press Release, CRM & Customer Experience

SAP.iO Foundry New York Kicks Off Omnichannel CX Engagement Program

May 5, 2022 — SAP SE (NYSE: SAP) launched a Omnichannel Customer Experience (CX) Engagement focused program at SAP.iO Foundry New York. The six startups have been selected by a jury of SAP experts, partners, customers, and investment funds to join the program.

The startups in the program are helping enhance and personalize the customer journey and experience. Customer Experience (CX) is SAP’s largest addressable market with a strong demand for more CX partner solutions that SAP customers can leverage.

Over the next 16 weeks, the startups will have access to curated mentorship from SAP executives, exposure to SAP® technology and application programming interfaces (APIs), and opportunities to collaborate with SAP customers around the world.

The following startups are participating in the SAP.iO Foundry New York Spring 2022 program:

  • Bigthinx is an Artificial Intelligence company focused on fashion retail, wellness and the metaverse, with products in mobile body scanning, digital twins, virtual try-ons, and supply chain augmentation.
  • Mad Street Den is a computer vision and artificial intelligence company building the A.I. architecture of the future.
  • Obsess is a metaverse shopping platform, that enables retailers to serve immersive 3D virtual stores on their websites, and on metaverse platforms.
  • SoPost helps brands run the most powerful product sampling campaigns online, with a focus on relevance, data and analytics.
  • Yellow.ai is a next-gen Total Experience Automation Platform enabling enterprises through its Dynamic AI agents to deliver human-like interactions that boost customer satisfaction and increase employee engagement at scale.
  • Zoovu is a product discovery platform for enterprise businesses that supercharges your digital ecommerce strategy across all channels.

About SAP.iO
SAP.iO delivers new partnerships and products for SAP by accelerating and scaling startup innovation as well as incubating employee ventures. SAP.iO brings together innovators from every region, industry, and line of business to transform how businesses run. Since 2017, SAP.iO has helped 400+ external startups and internal ventures accelerate their growth while enabling thousands of SAP customers to access innovation. For more information, visit http://sap.io/.