New Product Offers Digital Returns Portal and End-to-End Post-Purchase Communications
parcelLab, the premier global provider of post-purchase customer experience software, announced the launch of Retain. The new product provides the uncomplicated returns experience today’s consumers expect, while providing brands with the flexibility and customization options needed to reduce costs, recover more revenue, and make returns more sustainable.
Retain uplevels the returns, warranty, and exchange process from paper to digital, featuring a digital returns portal as well as tracking and communications to enable customers to effortlessly register their returns, get a label or QR code, and track returns. Personalized emails and a customized Returns Status Page deliver end-to-end post-purchase communication to drive web traffic and repeat purchases.
Returns remain an untapped part of the post-purchase experience and the next revenue retention opportunity for brands. A recent parcelLab study found that brands’ return policies influence 92% of consumers – and 54% of consumers expect access to the return process status at any time. To meet this overwhelming market demand, parcelLab developed Retain to empower retailers to deliver their customers the tools and transparency they require while ensuring personalized journeys that build and sustain customer loyalty over time.
“Retailers have an opportunity to turn potential customer dissatisfaction into opportunities for revenue retention”
