Product sampling is one of the best ways to generate new opt-ins for a brand’s consumer database, but getting data from external vendor systems to a brand’s CRM system can often be challenging. We recently participated in SAP.iO Foundry Consumer Products Cohort to establish a solution that process easier than ever. By integrating into SAP’s Customer Data Cloud, Sampler clients can add data collected in their programs seamlessly into their CRM system, in a flexible, standardized, fast and secure method. In this video, our founder and CEO, Marie Chevrier walks you through how Sampler helps CPG brands all over the world distribute product samples in a more targeted way and how this new exciting partnership will help build solutions for Sampler and SAP clients alike.
This is a year that will not soon be forgotten, where all aspects of life were turned upside down. In 2020, COVID-19 has caused the world to rethink human interaction and forced companies to shift how they do business.
Had the pandemic hit 10 or even five years ago, the response and recovery would look much different. Individuals and businesses have responded with remarkable resiliency providing hope for a better future.
Every organization, no matter its size or business model, has had to reexamine how it does business and keeps its workplaces safe. Ensuring hand sanitizer is readily available, surfaces are regularly disinfected, and layouts are configured so employees and customers can maintain proper social distancing are just the basics. Introducing touchless door systems for conference rooms, bathrooms, and even elevators; offering flexible work schedules; and making it possible for workers to pre-order meals from the cafeteria so they can really “grab and go” and not spend extra time waiting in lines are further examples of what companies are doing from an infrastructure point of view.
These changes impact the employee experience. Think of the experience of workers returning to their jobs on the factory floor or in the office. Will they be required to have their temperature checked daily? If so, how long will the wait be and will they end up lining up outside in unpleasant weather to do so? Or how are employees handling the added stress of so much change and uncertainty? They may be caring for a sick parent, trying to homeschool their children, or dealing with a partner whose income has been cut. On top of that, the interactions employees have with others that make work more enjoyable have changed or gone away. Lunch together at the cafeteria, an impromptu coffee meeting, or simple chitchat between office mates or workers on the production line are different post-pandemic.
For HR leaders, it is necessary to take all of these things into consideration to keep employees engaged and productive.
The Mohammed bin Rashid Initiative for Global Prosperity Announces The 20 Finalists For The US$1 Million Global Maker Challenge 2020 including Queen of Raw.
They will present their solutions during a series of virtual pitches that will commence on August 31, 2020, in the lead up to the Global Maker Challenge Award Ceremony on September 6, 2020.
The finalists were selected from over 3,400 solutions that were submitted for Cohort 2 of the Global Maker Challenge, which was launched at the United Nations Industrial Development Organization’s (UNIDO) 8th Ministerial Conference of the Least Developed Countries in November 2019 in Abu Dhabi. Solutions from over 148 countries were received, of which 18% came in from least developed countries.
This year’s global challenges centered around four themes: Sustainable and Healthy Food for All, Climate Change, Innovation for Inclusive Trade, and Innovation for Peace and Justice.
The 20 finalists, comprising of five innovators per theme, were assessed and shortlisted in partnership with the Massachusetts Institute of Technology’s SOLVE initiative (MIT SOLVE), and a jury of 47 globally renowned subject matter and innovation experts from UN agencies, global organizations, digital innovation companies, NGOs, and academia.
Forum Choose France et attractivité de la France, investissement de SAP en France, stratégie de développement de la filiale française : Gérald Karsenti, Président-Directeur Général de SAP France, revient sur l’actualité du groupe. Ecorama du 22 janvier 2020, présenté par David Jacquot sur Boursorama.com.
Pecan is an AI-based predictive analytics platform that generates actionable, accurate predictions on company data in the shortest time possible, and is built around solution templates like customer churn and lifetime value. So far, Pecan has delivered over 11,024,601,821 predictions to their customers.
Aiola developed a super powerful virtual analyst that helps CPG managers in the sales, marketing, trade, and planning departments make better data-driven decisions. While an analyst’s mother tongue is “data science” and a sales manager speaks “business language,” Aiola‘s virtual analyst bridges the communication gap between teams.
Meet Erez Raanan & Guy Ernest, the Co-Founders of Aiola. Aiola developed a super powerful virtual analyst that helps CPG managers in the sales, marketing, trade, and planning departments make better data-driven decisions. Aiola participated in the SAP.iO Foundry Tel Aviv’s Consumer Products Spring 2020 cohort, and is integrating into SAP’s Sales Cloud.
In the current times of social distancing where almost all shopping is done online, retailers are looking for creative solutions that allow customers to visualize products inside of their own homes. While some companies look to create AR or other immersive content in order to engage with consumers, they quickly realize that the creation and distribution of 3D assets is extremely expensive, time-consuming, and something that most retailers cannot do by themselves. This is where Hexa comes in.
As more and more brands have shifted to the E-commerce world as their primary sales channel, they seem to have forgotten one crucial player along the way: the seller. Especially today, as people are less frequently walking into stores and avoiding physical engagements altogether, the role of the online seller is critical; people buy from people, not ads. These sellers operate as brand ambassadors who represent the brand online, much like a salesperson would in a physical store.
The solution that seamlessly helps brands provide expertise and guidance to consumers through digital ambassadors? TVPage.
TVPage provides every brand the ability to turn on ambassador digital storefronts on their websites, empowering subject matter experts, in-store sales associates, influencers, and savvy customers to promote and sell their products online. With TVPage, brands transform their sales team into ambassadors who sell on their digital storefronts on the brand’s site, with an intuitive platform that measures results and commissions ambassadors on their actual sales. Today’s consumers depend more and more on recommendations to help dictate their purchasing decisions, and TVPage allows brands to seamlessly engage with their consumers through digital ambassadors.
Although most companies spend between 10–13% of their budget on marketing efforts, most marketers struggle to find the impact that the content they create and share has on sales. Today, only 15% of the content that companies produce affects successful journeys (TrenDemon). The solution that helps companies boost their ROI and conversion rates and empowers marketers? TrenDemon
Today, brands spend between 5–50% of their annual marketing budget on product sampling (Sampler Research). However, brands have been blindly distributing samples, unable to effectively target consumers and measure ROI on traditional product sampling strategies.
The solution that helps large Consumer Packaged Goods companies get their products into the right hands, while providing a personalized and memorable experience for consumers? Sampler.
Sampler is a Direct-to-Consumer product sampling platform that allows brands to target, track, and measure their sampling program from start to finish. By targeting the right audience, gathering information about the consumer’s profile, sending samples directly to homes, and gleaning feedback from the data collected, Sampler helps brands gather the insights they need to build one-on-one relationships with consumers. Having worked with over 400 brands such as industry giants L’Oréal and Nestlé and reaching over 50 million consumers globally in 24 different countries, it is clear that Sampler is on to something.
Crosschq, pioneers of a new software category for the recruiting industry called Human Intelligence Hiring™, announced today a new round of financing that includes investment from Tiger Global Management and Rocketship.vc. This latest round comes immediately following a strategic financing from Slack and SAP.iO in June which also included re-investment from GGV Capital and Bessemer Ventures.
“We are proud to be partnering with these two great firms as we enter the next phase of our growth,” said Mike Fitzsimmons, CEO of Crosschq. “If we have learned anything from the last several months, it is that the future of work is ripe for disruption. Our use of human intelligence is becoming a foundational element of modern company building.”
Crosschq brings speed, efficiency, accuracy, transparency and accountability to the obsolete, manual process of vetting new job candidates. The new investment comes as Crosschq crosses the 100 customer milestone with customers including Dish, NBA, Upwork, Snowflake, NerdWallet and Glassdoor using the platform to enhance recruiting and make better hires.
“SAP strongly believes that the future of work is inclusive and diverse, and that starts with removing biases in the candidate experience,” said Ram Jambunathan, SAP senior vice president at and managing director of SAP.iO. “Crosschq will bring increased objectivity and consistency to the candidate reference checking process, thereby improving outcomes for both candidates and SAP customers.”
Security startups among the most-funded in New York City’s tech scene
Risk-management and security startups are in the spotlight among venture capitalists in the wake of increased remote work and a rise in high-profile cyberattacks.
And while current lockdowns and economic conditions may interfere with traditional deal making, a recent report tracking New York City-area startups reveals a surge of new funding.
These New York startups, which include BigID Inc., Payfone Inc. and BlueVoyant, offer software for cybersecurity, data governance and other risk-management functions.
Business interest in such technologies has intensified in recent years as companies seek ways to better manage risk-and-compliance issues associated with an explosion of user data, said Ram Jambunathan, a managing director of SAP.iO, the early-stage venture-capital arm of business software maker SAP SE.
When Rahul Nambiar, co-founder and CEO of Botsync, transformed his passion for robotics into autonomous mobile robots with three other co-founders, little did they imagine their efforts will become key in the new reality of business today.
“As a company, we want to resolve the mismatch between consumer demand and limited labor supply in the logistics and manufacturing sectors,” said Rahul. “It is estimated that by 2028, there will be 2.4M jobs unfulfilled in these industries. So, we knew there will be a definite demand for the autonomous mobile robots we are building. What we hadn’t expected was how quickly this demand would evolve.”
In today’s new normal where businesses resuming operations are facing new restrictions due to COVID-19 infection risks, the logistics and manufacturing sectors are finding it challenging to operate. They face mandatory sanitation measures, safe distancing rules, and a manpower crunch due to restrictions in travel. This has seriously affected productivity levels.