Today, brands spend between 5–50% of their annual marketing budget on product sampling (Sampler Research). However, brands have been blindly distributing samples, unable to effectively target consumers and measure ROI on traditional product sampling strategies.
The solution that helps large Consumer Packaged Goods companies get their products into the right hands, while providing a personalized and memorable experience for consumers? Sampler.
Sampler is a Direct-to-Consumer product sampling platform that allows brands to target, track, and measure their sampling program from start to finish. By targeting the right audience, gathering information about the consumer’s profile, sending samples directly to homes, and gleaning feedback from the data collected, Sampler helps brands gather the insights they need to build one-on-one relationships with consumers. Having worked with over 400 brands such as industry giants L’Oréal and Nestlé and reaching over 50 million consumers globally in 24 different countries, it is clear that Sampler is on to something.