H&M, Target, PVH Corp, Microsoft, Waste Management and others have collaborated on CircularID, an initiative designed to promote circularity by creating a new standard for communicating information about fashion products. The project would provide access to information such as materials, origin, authenticity, price, style and recycling instructions that stay with goods throughout their life.

CircularID™ is a Digital Identity standard that enables products to consistently communicate and share information about themselves essential for identification and management of the products and materials in the circular economy.

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