Enterprise e-commerce solutions have to be holistic, comprehensive, relevant, and up-to-date with customer needs and market trends. In order to deliver an end-to-end suite of applications and services, large e-commerce vendors have to maintain a clear strategic partner approach.
At SAP, innovation is a core element of our partner strategy. In order to offer customers a relevant ecosystem of partners, we always scout for solutions that are both innovative and enterprise-ready to complement our offerings. To deliver on that commitment, in 2017 SAP established SAP.iO, with an ongoing mission to build the company’s next generation of partners.
Here are five startup trends for 2024 in the e-commerce space, represented by startups that graduated the SAP.iO program and are now certified SAP partners.
- Personalization – Jebbit
- Customer advocacy – Mention Me
- Immersive experiences – Obsess
- B2B commerce – Zoovu
- Video commerce – Smartzer
Startup partnerships lead the way in e-commerce innovation
E-commerce has come a long way, but we can expect even more innovation ahead as startups set their sites on ways to improve it as consumer needs and habits change.
New technologies, with AI likely playing a big role, will help brands deliver seamless, personalized, and interactive e-commerce experiences that drive loyalty and sales.