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In CRM & Customer Experience, Business Technology Platform, Portfolio News

New SetSail Analysis Shows Micro-Incentives Combined With Actionable Data Are Key to Successful B2B Sales Cycle

–SetSail, the Revenue Execution platform for sales, releases new data on the anatomy of a successful B2B sales deal, derived from its analysis of deals at six large enterprises, including one of the Fortune 10, over the past two months. SetSail found sales reps are most effective when given data on the next best action in tandem with a micro-incentive (points that lead to prizes and rewards) to act. On average, if a sales rep takes action on five or more success indicators the deal win rate increases by 62%.

“Reps must be aware of the path to success and motivated to execute on multiple recommendations, focusing on the small wins that lead to big deals,” said Haggai Levi, SetSail CEO. “Micro-incentives accomplish this – they lay out success indicators and prompt reps to take action, making the difference between a deal closing and an indefinite sales cycle.”

As part of its analysis, SetSail broke down the three most important elements of a B2B deal: Buyer Persona (who the rep is contacting), Buyer Engagement (contact type and frequency) and Deal Progression Keywords (keywords discussed throughout the deal cycle) and the impact that micro-incentives play within them.

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In Press, Article, San Francisco, CRM & Customer Experience

SetSail Debuts New AI-powered Solutions to Help Sales Teams Unlock More Revenue

SetSail, the AI-powered micro-incentives platform for sales, will unveiled multiple new product features on at the company’s first annual SetSail Voyage virtual conference. New SetSail features include a signal-based coaching app; smart milestone signals to help reps accelerate revenue; and data automation tailored to the way reps use their CRM.

The world of work has changed in the past year, and the ‘new normal’ requires a new way of selling,” said Haggai Levi, CEO of SetSail. “To be successful today, sales teams must embrace data, signals and storytelling. This is where SetSail comes in – providing sales teams with the information they need to take the small steps that lead to closing big deals.”

Founded in 2018 by former Google machine learning experts, SetSail uses AI to identify the buying signals needed to close a deal. The platform then converts these signals into recommendations for sales reps and presents them with micro-rewards (e.g. monetary rewards and recognitions) for following the best path of action and building good selling habits.

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In Foundries, Press, San Francisco, Portfolio News

SAP.iO Foundry San Francisco Customer Experience Cohort Caps Off with Demo Day

The 12-week program provided the startups with access to curated mentorship, exposure to SAP technology and application programmable interfaces (APIs), and access to SAP customers. It concludes with an invite-only Demo Day event for customers, partners and industry guests — such as Ronan Dunne, Verizon Consumer Group executive vice president and CEO; Beverly Parenti, The Last Mile executive director; angel investor Dan Scheinman and others — to meet the founders and hear about their collaboration with SAP and its customers.

“We are very excited about what has been achieved in the past three months and that we were able to help these startups deliver winning outcomes and incremental value to our customers,” said Ram Jambunathan, SAP.iO managing director and SAP senior vice president head of Corporate Strategy.

The cohort consists of the following startups:

  • Constructor.io is an artificial intelligence (AI) commerce search and discovery solution that learns from usage to increase personalization and conversation rates. Constructor personalizes results from users on-site and online and optimizes them for business metrics relevant to the retailer.
  • Breinify is a time-driven AI platform that predicts and acts on an individual’s highly dynamic interests. The technology blends traditional machine learning and AI techniques with complex temporal algorithms to make granular intelligent decisions that vary for each individual at any time.
  • FINDMINE increases commerce orders by using machine learning to generate and display product collections that can be used together. FINDMINE ensures shoppers are able to see full product sets that answer the question “How do I use this?” It can be employed for every product and customer, and across every channel (e-commerce, e-mail, in-store, and for associates and customer support).
  • Wisy is an engagement platform that gathers unique consumer and market insights for brands and retailers while increasing consumer engagement through mobile experiences.
  • Idiomatic identifies top product and service issues by analyzing large amounts of customer interactions with AI and machine learning. Idiomatic helps companies turn customer feedback into customer intelligence through its voice-of-customer platform, which identifies and tracks all issues and trends in customer support inquiries, Net Promoter Score survey responses and app reviews.
  • Askdata is a natural language engine that turns text questions into queries that search across enterprise data for the best answer. Business users with no technical skills can search for data in natural language with convenience and productivity.
  • SetSail accelerates pipeline and flexibly drives strategic priorities in weekly sales incentive systems with machine learning and natural language processing. Customer events and e-mail sentiment are analyzed to objectively measure and reward true deal progress, allowing sales leaders to reward their representatives every week

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