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How SAP, Mention Me Enable Puma to Market Through Customer Data

During last month’s NRF Big Show, executives from Puma and Mention Me took to the SAP Theatre stage to discuss marketing strategies in this post-pandemic period. The session, titled, “How Smart Brands Future-Proof Growth through Customer Advocacy,” featured David Witts, senior manager, CRM, Puma, and Darren Loveday, vice president, business development and solutions consulting, Mention Me.

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