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WISY PLATFORMS: BRINGING VISIBILITY TO PRODUCT AVAILABILITY IN CPG RETAIL

Wisy Platforms is building a predictive, decision-analytics retail operations and execution platform to help retailers solve and overcome the product availability challenges that they have lived with until now.

Using Wisy;

  • Employees performing visual inspection of retail shelves experience an improvement in the amount of time they would otherwise spend doing this task. Practically speaking this is a reduction from 20 minutes of work doing manual inspections to no more than 1 or 2 minutes using Wisy’s AI-enabled platform.

  • Retailers, CPG manufacturers and brokers experience a 90% or higher improvement in the accuracy of data about product availability on store shelves, and

  • Retailers, CPG manufacturers and brokers experience revenue gains of between 3% and 10%.

In addition to bringing visibility to Product Availability, Wisy also offers the following:

  • Price checks,

  • Real-time share-of-shelf KPIs,

  • Planogram compliance checks, and

  • Competitive intelligence: Wisy detects known or unknown competitors’ products on the shelves and transforms the data into business intelligence. This is particularly useful for addressing an industry trend where new niche brands gain market share at a much faster rate than established brands. Wisy provides alerts when new competitors come into a category and keeps track of their growth over time and per location.

Wisy is currently working on real-time object tracking using the video mode on mobile phones. This feature makes it easier for users to capture large shelves without the need to take many pictures. Wisy is also developing predictive analytics to optimize product assortment and basket analysis.

The platform enables CPG retailers, manufacturers, suppliers,wholesalers and brokers to make better strategic, tactical, and operational decisions by decreasing the complexity of the systems they have to interact with while introducing simplicity and convenience into their workflows. Employees just have to be able to take pictures or videos of retail store shelves using any mid-range smartphone.

Wisy’s breakthrough is in its ability to instantaneously run all its analytics processes and algorithms on an employee’s mobile device without the need for an always-on internet connection.

Incumbent solutions are complex, difficult, slow, cumbersome, and impractical for the fast pace at which retail execution must move. Most incumbent solutions require a high speed internet connection in order to produce results.

Wisy is lightweight, portable, simple, fast, and affordable. Anyone who can use a smartphone camera can be trained to use Wisy to perform retail operations tasks. The platform works for large multinational CPGs and retail chains, and for smaller CPGs, retail stores and brokers. It works on a stand-alone basis. But, it can also be with retail execution systems, ERP systems, retail data clouds, retail analytics systems and so on. It can be integrated into a retailer, manufacturer or broker’s existing systems – for example, customers of SAP can find Wisy in the SAP App Center.

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