SAP invests in a lot of promising startups, and it’s sometimes hard to keep track of all of them. E-3 Magazine has selected the most interesting companies to showcase in our SAP Startup Spotlight Series. In this article, we will take a look at NWO.ai. In this interview, co-founder and co-CEO Pulkit Jaiswal talks about what NWO.ai has to offer, how it is connected to SAP, and what’s next for the startup.
E-3 Magazine: Why did you start NWO.ai?
Pulkit Jaiswal: Prior to beginning my journey with NWO.ai, I was an entrepreneur in the drone industry. During this time, I understood the power of providing actionable insights as-a-service to large enterprises, powered by data that was previously untapped. Shortly after that, I started building signals that predicted geopolitical volatility for trading purposes, recognizing how global relations and natural disasters could disrupt standard patterns. After achieving a profitable run, I realized the asymmetry in data that exists between hedge funds and large companies – hedge funds often know more about specific industries than companies within them. Essentially, NWO.ai was born out of the realization that I could provide corporations with the same level of access to data and reveal actionable insights.
How could your solution potentially help customers navigate the COVID-19 pandemic?
Jaiswal: As we speak, global supply chains are crumbling while the cost of raw materials for most consumer goods has skyrocketed, in part due to rising inflation and a parabolic adoption of e-commerce. Moreover, geopolitical instability has reached an all-time high, and living with uncertainty is the new normal for businesses today. COVID-19 has created a new social, political, and economic world order – one that is increasingly driven by cultural narratives and online discourse. In fact, the online narrative is single-handedly driving demand for certain consumer goods and creating completely new product categories at an exponential pace. NWO.ai’s natural language processing engine enables clients to surface the fears, motivations, and demand drivers underlying various signals, providing them with unprecedented access to the Why behind a narrative. Whether it’s figuring out which new product categories are about to break out or finding anomalous interest in demand for certain products, NWO.ai has successfully helped clients stay ahead of the curve, enabling proactive rather than reactive decision-making processes.
How are you connected to SAP?
Jaiswal: We are thrilled that NWO.ai has premiered as one of the first data providers to join the SAP data marketplace. This new feature, part of the SAP Data Warehouse Cloud, enables businesses and IT users to directly consume partner data offerings that are available on SAP Store. We also have former SAP executives at the helm of our company: our COO, Miroslav Dimitrov, directed the SAP.io Foundry in Berlin, and our CTO, Imogen Low, led machine learning efforts for SAP in Singapore.
How has SAP.io’s involvement impacted your journey?
Jaiswal: Besides our collaboration with SAP DWC, we are also lucky to have graduated from SAP.io’s Berlin Foundry Program. As part of the program, we had the chance to interact with and learn from various industry experts, stakeholders, and potential customers, which in turn helped us achieve a product-market fit.