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In Tel Aviv, CRM & Customer Experience

Brand Advocacy: Your Secret Weapon for Sustainable Growth & Customer Retention

When do you start building loyalty? Some might say it starts after the second purchase, or when a customer joins a loyalty program. However, I want to challenge you to think differently: the potential for loyalty starts from the first moment your customer hears about your brand. Better still, there’s a way for you to find customers who, right from their first experience with your brand, are more likely to become high-quality customers. By “high quality,” I mean they’re more likely to engage with you repeatedly and have a higher customer lifetime value.

Kat Wray, Director of Strategic Partnerships at Mention Me, the brand advocacy intelligence platform empowering businesses to turn brand fans into unstoppable growth talks about what brand advocacy means, the results that marketers can achieve with it, and even some practical tips to help you foster advocacy with your existing customers. Mention Me participated in SAP.iO Foundry Tel Aviv’s customer engagement program in 2021.

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In Foundries, Tel Aviv, CRM & Customer Experience

Harness the power of brand enthusiasm among your consumers with Mention Me

Today, when consumers are looking to make a purchase, social proof is king. Recommendations from friends (and even strangers — think influencers!) are key in creating consumer trust and influencing a consumer’s decision to buy. While more and more brands are experimenting with referral marketing, many find themselves locked in to simple referral systems that do not deliver. Looking for a referral marketing platform where brands can turn their customers into their most powerful marketers? Enter Mention Me.

Mention Me creates a deeply data-driven program based on the context and behavior of buyers, helping brands identify each customer’s likelihood to refer, and at which point in the lifecycle referral is most likely to succeed. How does it work? Referral programs incentivize existing customers (referrers) to introduce a brand to their friends (referees). Ultimately, everyone wins: Rewards (think discount or free gift) are given to referrers for successful introductions that convert new customers, and are also given to referees when they make their first purchase. Mention Me’s Referral Engineering™ outperforms ‘simple’ referral systems, increasing customer acquisition by up to a third. The proof is in the pudding: Mention Me has delivered over $1 billion in revenue for clients, and over 22 million customers have shared their referral programs.

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