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In Article, CRM & Customer Experience

Startup trends 2024: Innovations in e-commerce CX

Enterprise e-commerce solutions have to be holistic, comprehensive, relevant, and up-to-date with customer needs and market trends. In order to deliver an end-to-end suite of applications and services, large e-commerce vendors have to maintain a clear strategic partner approach.

At SAP, innovation is a core element of our partner strategy. In order to offer customers a relevant ecosystem of partners, we always scout for solutions that are both innovative and enterprise-ready to complement our offerings. To deliver on that commitment, in 2017 SAP established SAP.iO, with an ongoing mission to build the company’s next generation of partners.

Here are five startup trends for 2024 in the e-commerce space, represented by startups that graduated the SAP.iO program and are now certified SAP partners.

  1. Personalization – Jebbit
  2. Customer advocacy – Mention Me
  3. Immersive experiences – Obsess
  4. B2B commerce – Zoovu
  5. Video commerce – Smartzer

Startup partnerships lead the way in e-commerce innovation

E-commerce has come a long way, but we can expect even more innovation ahead as startups set their sites on ways to improve it as consumer needs and habits change.

New technologies, with AI likely playing a big role, will help brands deliver seamless, personalized, and interactive e-commerce experiences that drive loyalty and sales.

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In Tel Aviv, CRM & Customer Experience

The Single Most Important Ingredient For Effective Digital Marketing

Be honest, to find the product you’re looking for, would you rather scroll through thousands of images and lines of text or take a fun personality quiz? If you’re as curious and competitive as most people are, you’ll click on the quiz because everyone loves personalized experiences. In fact, startup Jebbit is counting on it. This cloud-based platform helps digital marketers create interactive content to keep customers interested and spark sales.

“We’re seeing the emergence of a fluid customer journey that flattens the marketing funnel and puts control in the hands of the consumer,” said Tom Coburn, CEO and co-founder of Jebbit. “Using our platform, brand marketers are providing a relevant and personalized experience that guides the consumer to the path of purchase. By asking people about their preferences, interests, and motivations, brands generate high-quality leads and increased sales.”

Jebbit’s clients are primarily consumer brands in sectors such as CPG, retail, financial services, travel, quick service restaurants, and media and entertainment. Companies typically grow lead capture rates by 30% to 50%. Brand websites have expanded sales between 10% to 30%.

“One running shoe company used a personality quiz to find out about the exercise habits of customers as they joined the loyalty program,” said Coburn. “It’s a consumer-friendly way to welcome people and get to know them instead of an impersonal email.”

On average, brands see an 85% completion rate for every experience.

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In Foundries, Tel Aviv, CRM & Customer Experience

Capture 1st Party Data at Scale with Jebbit

With the fierce competition to capture consumers’ attention that is only heating up, brands are desperately searching for ways to successfully interact with and convert consumers. With the endless amount of digital noise, brands are struggling to communicate authentically with their target audience and get the insights they need. The solution? Jebbit!

Which herbal shampoo is right for you?

Jebbit helps companies create all different kinds of interactive experiences without needing to touch a line of code. Whether it be a product match or a trivia game, these creative experiences get consumers to interact and answer questions in a way that is much more engaging than a typical survey. The average Jebbit experience sees an 85% completion rate, and takes a consumer two minutes to complete: these are two minutes where the brand has the undivided attention of the consumer, and is able to capture essential first party, self-declared data.

Taking control of how CPGs engage with consumers

Most of Jebbit’s customers are large enterprise brands in CPG, eCommerce, travel or the entertainment space. When brands consider working with Jebbit, they have often already built some kind of quiz, whether in-house or with an agency, and have begun dealing with how costly and time intensive it is to keep the experience maintained and optimized. By working with Jebbit, brands can take control of the experiences, and build and edit them in real-time. Brands who have run traditional surveys in the past view Jebbit as a way to create something much more engaging to the consumer, and in parallel, can use Jebbit data to validate market research, optimize marketing campaigns in real-time, and build audiences for personalized retargeting.

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In Tel Aviv, CRM & Customer Experience

Top Reason Consumers Distrust A Brand? Asking For Too Much Information

As consumers spend more time online, the level of trust people have in brands has become closely linked to how brands use their personal data.

When it comes to communications that are mutually beneficial, Jebbit’s fifth bi-annual Consumer Data Trust Index found that interactive experiences such as product matches and personality quizzes take the cake, increasing consumer trust by 38.4 percent.

The report asked adult consumers in the US to rate, on a scale of one to 10, their level of trust in brands to use their personal data in exchange for relevant promotions, goods and services.

Over half (62 percent) of consumers said they prefer personalized products and experiences but a brand’s approach can make or break how that experience is received. For example, 54 percent of consumers said their trust in a brand decreases when receiving emails based on data they haven’t knowingly shared.

Interactive experiences are nearly tied with personalized emails (38.9 percent) based on knowingly shared data and are the least likely to decrease trust by far, according to the report. Such experiences provide both transparency about how consumer data is used and immediately deliver value on that data through personalized recommendations, notes Jebbit.

Creating a data collection strategy is critical, as 35 percent of consumers told Jebbit that a brand asking for too much personal information was their top reason to distrust a brand—the number one reason for the third time in a row. Jebbit clients have seen increases of over 30 percent in customer lifetime value by collecting as few as three points from each of their customers.

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