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In CRM & Customer Experience

L.A. Fashion Week Preview: Sergio Hudson, Luis de Javier, No Sesso, Demobaza to Show

L.A. Fashion Week will officially kick off this Wednesday, with an opening show by Imitation of Christ. The week-long event presented by N4XT Experiences will feature a mix of screenings, fireside chats, panel discussions and shows by designers such as Sergio Hudson (known for dressing everyone from Michelle Obama to Jennifer Lopez and Beyoncé), Demobaza (worn by Blackpink in their Pink Venom video), Theophilio, Luis de Javier and Kwame Adusei.

The program variety, with the majority of this year’s activations held at Nya Studios in Hollywood, will give attendees an opportunity to network and learn about new techniques and technologies to grow their brands.

“Advisry, TOMBOGO, Kim Shui, BruceGlen and No Sesso will all be a part of that experience which is powered by the technology which [software company] SAP has developed,” says Pardo. “We’ve also partnered with SAP.iO, which is their very cool incubation arm and with Obsess, we are creating a virtual retail experience curated by Black Fashion Fair with House of Aama, Khiry and Homage Year. We have our partnership with BigThinx, also part of SAP.iO, which is creating a virtual runway experience with VFILES as well.

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In Munich, CRM & Customer Experience

Presize Reveals the State of Sizing in Fashion E-commerce in Report

As E-commerce continues to become the preferred shopping method for fashion consumers, the most common approach to uncertainty over fit and sizing has been overordering.

According to a new report from Presize, the size solution company with the goal of bringing one billion perfectly sized garments to shoppers by 2023, currently only 2 percent of online fashion shoppers buy perfectly sized garments.

The insights study, which analyzed the top 100 European retailers including Zara, Adidas, Gucci, Louis Vuitton, Sezane and Asos, among others, aimed to understand the issues with sizing in the digital fashion industry. Of the companies, 77 shops have size charts on their product pages, 34 shops use size recommendation technology and nine shops do not offer any help with sizing.

Notably, data from Presize shows that not even 1 percent of shoppers click on size charts — finding them outdated. Of the 77 companies with a size chart, only 45 included measuring guides to explain how to navigate finding personal measurements to determine size. The authors of the report noted, by not having these guidelines, the companies made the size charts “meaningless.”

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In New York, Supply Chain Management, Sustainability

The fashion takeaways from COP26

Just before the official launch of the climate conference, members of Prince Charles’ Sustainable Markets Initiative Fashion Taskforce — which includes the chief executives of Chloé, Mulberry, Vestiaire Collective, Selfridges and others — committed at the G20 meeting in Rome to begin using a technology they say will revolutionise transparency in the industry. The digital ID technology was enabled in part by startup Eon, and is anticipated to both inform customers of the sustainability credentials of their products and accelerate progress towards circularity.

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