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In Article, CRM & Customer Experience

Startup trends 2024: Innovations in e-commerce CX

Enterprise e-commerce solutions have to be holistic, comprehensive, relevant, and up-to-date with customer needs and market trends. In order to deliver an end-to-end suite of applications and services, large e-commerce vendors have to maintain a clear strategic partner approach.

At SAP, innovation is a core element of our partner strategy. In order to offer customers a relevant ecosystem of partners, we always scout for solutions that are both innovative and enterprise-ready to complement our offerings. To deliver on that commitment, in 2017 SAP established SAP.iO, with an ongoing mission to build the company’s next generation of partners.

Here are five startup trends for 2024 in the e-commerce space, represented by startups that graduated the SAP.iO program and are now certified SAP partners.

  1. Personalization – Jebbit
  2. Customer advocacy – Mention Me
  3. Immersive experiences – Obsess
  4. B2B commerce – Zoovu
  5. Video commerce – Smartzer

Startup partnerships lead the way in e-commerce innovation

E-commerce has come a long way, but we can expect even more innovation ahead as startups set their sites on ways to improve it as consumer needs and habits change.

New technologies, with AI likely playing a big role, will help brands deliver seamless, personalized, and interactive e-commerce experiences that drive loyalty and sales.

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In Munich, CRM & Customer Experience

Presize Reveals the State of Sizing in Fashion E-commerce in Report

As E-commerce continues to become the preferred shopping method for fashion consumers, the most common approach to uncertainty over fit and sizing has been overordering.

According to a new report from Presize, the size solution company with the goal of bringing one billion perfectly sized garments to shoppers by 2023, currently only 2 percent of online fashion shoppers buy perfectly sized garments.

The insights study, which analyzed the top 100 European retailers including Zara, Adidas, Gucci, Louis Vuitton, Sezane and Asos, among others, aimed to understand the issues with sizing in the digital fashion industry. Of the companies, 77 shops have size charts on their product pages, 34 shops use size recommendation technology and nine shops do not offer any help with sizing.

Notably, data from Presize shows that not even 1 percent of shoppers click on size charts — finding them outdated. Of the 77 companies with a size chart, only 45 included measuring guides to explain how to navigate finding personal measurements to determine size. The authors of the report noted, by not having these guidelines, the companies made the size charts “meaningless.”

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In Portfolio News, Bangalore, CRM & Customer Experience

UK experienced largest peak season parcel growth in Europe, finds report

Parcel Monitor, the sister site of cloud-based e-commerce delivery platform Parcel Perform, has published a study outlining the e-commerce logistics performance of different regions including the UK, Germany, France and Poland. According to Parcel Monitor, Europe’s e-commerce revenue is projected to exceed US$450bn by 2021, with e-commerce users surpassing the 500 million mark – the equivalent of nearly 60% of the region’s population shopping online.

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