Obsess has launched a Carbon Emissions Calculator for brands to analyse the energy output for bricks and mortar retail stores in comparison to their virtual counterparts.
The company has created 200+ virtual stores for brands including Ralph Lauren, Coach, NBCUniversal, American Girl, and Charlotte Tilbury.
Retailers can input into the tool flexible values for physical store estimates, including store square footage, daily foot traffic, and number of employees.
Based on these inputs, Obsess calculates the average output for store construction (including material production and transportation, and construction activities) and the average output for store operations (including employee labor, commute and store electricity).
Carbon emissions calculations are based on initial construction and one year of operations for both brick sand mortar and virtual stores. Outbound product shipments are not included in the calculation. Corporate employee and office operations have also been excluded.
Check out the calculator here.