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In CRM & Customer Experience, Tel Aviv

SAP Startup Spotlight Series: Mention Me

In this installment of e3zine’s SAP Startup Spotlight Series, we’ll be taking a look at Mention Me, a referral engineering platform which integrates first-party advocacy data directly into your SAP ecosystem.

Kat Wray is the Director of Strategic Partnerships at Mention Me. As Director of Strategic Partnerships, Kat oversees the SaaS company’s strategic partnerships, working with leading partners to identify opportunities to accelerate growth for their customer base of over 600 clients. With a career spanning sales, business development, and partnerships, Kat has honed deep expertise into how brands can harness the power of customer advocacy to exponentially grow their business.

1. What is Mention Me and what do you offer?

Mention Me empowers businesses to turn word of mouth and brand advocacy into an unstoppable driver of sustainable, organic growth. Using cutting-edge technology and expertise gathered over 10 years in referral marketing, we’ve built the world’s first Advocacy Intelligence Platform that identifies, recruits, nurtures, and activates loyal brand fans. Established in the UK with offices in London and Boston, we’ve so far delivered more than 1.8 bn USD in revenue for 500 brands globally, including ASOS, PUMA, Charlotte Tilbury, ManyPets, and Nutmeg.

2. How does your solution work?

While your fans have always been the most authentic and trusted promoters of your brand, until now it wasn’t possible to harness their potential.  And so while they were busy recommending your brand and products in the background, you weren’t able to target, nurture or reward them so they advocate more often and more loudly with everyone they meet. For the first time, Mention Me’s Advocacy Intelligence Platform and technology changes that.

3. Do customers need special technology/devices to access your service?

In order to track earned acquisition and gather the first-party data required to fuel the Advocacy Intelligence Platform, you’ll need to deploy a high-quality referral program with Mention Me.

Mention Me’s Advocacy Intelligence Platform integrates first-party advocacy data directly into your marketing automation and personalization platforms (including, of course, Emarsys and SAP). Aside from integrating our platform into your martech infrastructure, no special devices or tech is required.

4. Why do you believe thinking advocacy-first is so important for brands in 2023?

Business reliance on digital marketing today is at an all-time high. In the US, Google, Meta and Amazon now account for 64% of all ad spend. Meanwhile, acquisition costs are rising, iOS changes are ramping up the pressure, and we’re in an economic downturn. All that makes it no easy feat to acquire high-quality customers.

Winning in the times ahead requires a different approach: earning growth instead of paying for it. By taking an advocacy-first approach that prioritizes your existing customers—and delighting them enough to share your brand with friends and family—you’ll drive organic, sustainable growth without busting your marketing budget.

5. How are you connected to SAP? Can your solution be integrated in SAP systems and if so, how?

Integrated with Emarsys, Commerce Cloud, and CDP, Mention Me delivers the best Advocacy Solution for the SAP CX portfolio. Our solution equips brands to leverage referral as a sustainable growth channel while gathering rich first-party data that enhances performance across marketing channels. These unique advocacy insights integrate across the martech stack, enabling brands to identify current and future advocates and serve personalized omnichannel experiences that keep customers coming back, spending more, and bringing their friends.

6. How has SAP.iO’s involvement impacted your journey?

With SAP.iO, we’re maximizing the joint value we’re delivering to clients, while educating more CRM and CX leaders on the power of brand advocacy. Looking ahead, we’re excited to build on the success we’ve achieved so far as a recently appointed SAP Spotlight partner.

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In Tel Aviv, CRM & Customer Experience

Brand Advocacy: Your Secret Weapon for Sustainable Growth & Customer Retention

When do you start building loyalty? Some might say it starts after the second purchase, or when a customer joins a loyalty program. However, I want to challenge you to think differently: the potential for loyalty starts from the first moment your customer hears about your brand. Better still, there’s a way for you to find customers who, right from their first experience with your brand, are more likely to become high-quality customers. By “high quality,” I mean they’re more likely to engage with you repeatedly and have a higher customer lifetime value.

Kat Wray, Director of Strategic Partnerships at Mention Me, the brand advocacy intelligence platform empowering businesses to turn brand fans into unstoppable growth talks about what brand advocacy means, the results that marketers can achieve with it, and even some practical tips to help you foster advocacy with your existing customers. Mention Me participated in SAP.iO Foundry Tel Aviv’s customer engagement program in 2021.

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In Tel Aviv, CRM & Customer Experience

The Single Most Important Ingredient For Effective Digital Marketing

Be honest, to find the product you’re looking for, would you rather scroll through thousands of images and lines of text or take a fun personality quiz? If you’re as curious and competitive as most people are, you’ll click on the quiz because everyone loves personalized experiences. In fact, startup Jebbit is counting on it. This cloud-based platform helps digital marketers create interactive content to keep customers interested and spark sales.

“We’re seeing the emergence of a fluid customer journey that flattens the marketing funnel and puts control in the hands of the consumer,” said Tom Coburn, CEO and co-founder of Jebbit. “Using our platform, brand marketers are providing a relevant and personalized experience that guides the consumer to the path of purchase. By asking people about their preferences, interests, and motivations, brands generate high-quality leads and increased sales.”

Jebbit’s clients are primarily consumer brands in sectors such as CPG, retail, financial services, travel, quick service restaurants, and media and entertainment. Companies typically grow lead capture rates by 30% to 50%. Brand websites have expanded sales between 10% to 30%.

“One running shoe company used a personality quiz to find out about the exercise habits of customers as they joined the loyalty program,” said Coburn. “It’s a consumer-friendly way to welcome people and get to know them instead of an impersonal email.”

On average, brands see an 85% completion rate for every experience.

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