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Adverity announces Gen AI Integration in Latest Product Strategy

Adverity, the integrated data platform for connecting, managing, and using your data at scale, today announced the rollout of incorporated generative AI tools within the platform as part of its latest product strategy.

Continuing its mission to help marketers and data professionals maximize the value of their data, the platform has announced a host of new upcoming and future AI-assisted features, including:

  • Data Transformation Assistant: Users are able to use the assistant to help with creating data transformations. By inputting the requirements they have, the assistant will automatically create the code for the transformation, as well as provide step-by-step instructions on how to implement the desired outcome.
  • New Connectors on demand: Users can upload details for their API of choice and build new connectors on demand with the help of AI.
  • Natural language Data Analytics: The integration with AI tools such as ChatGPT enables users to ask questions using non-technical everyday language and receive instant answers to their data-based questions, vastly simplifying the data analytics process.
  • Proactive Intelligence: Users will be able to interact with their data, and request digestible summaries within the tables, which can be validated and put into action or used as the basis for further targeted analysis.

By harnessing the power of generative AI, Adverity ensures customers can most effectively manage and use their data at scale. A recent report from McKinsey highlights that GenAI has the potential to generate a value ranging from $2.6 trillion to $4.4 trillion across different sectors.

The benefits for Adverity users will include:

  • Time savings through easy access to vast amounts of data, activated by AI for quick answers to data-based questions.
  • Faster onboarding and better assistance in data transformations for less technical users.
  • Self-Serve connector capability – provides users with infrastructure to easily build their own data connectors.
  • Quicker and faster journey to generate insights on the Adverity platform.

“The impact that generative AI will have on businesses over the next few years is huge. It has already started to revolutionize the way in which people interact with everyday tasks both professionally and personally. Increasing the value for our customers and ensuring that they have the quickest and easiest way to generate the insights they need, has always been a number one priority for Adverity, comments Martin Brunthaler, Co-founder and CTO of Adverity.

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SoftBank Invests in Adverity in $120M series D round

Vienna-based marketing analytics startup Adverity has raised $120 million in an equity funding round led by SoftBank Group Corp.’s Vision Fund 2, helping it to tap growing demand for consumer data.

The startup sees an opportunity in allowing sellers to improve their marketing as Apple Inc. and Google make it harder for brands to track consumers, increasing the value of other sources of information on how people behave online.

“It’s a great opportunity for marketing teams to get ahead again because it’s leveling the field for everybody,” Chief Executive Officer and co-founder Alexander Igelsbock said in an interview.

Established in 2015, Adverity says it pulls in data from more than 500 sources to offer analysis and insights on a brand’s marketing efforts across platforms such as Amazon.com Inc. and ByteDance Ltd.’s TikTok.

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Marketing data platform Adverity raises $30M Series C led by Sapphire Ventures

In the time many of us live in now, we all know our online media consumption is — to state the obvious — going through the roof. Subsequently, the amount of data pertaining to online marketing is, equally, reaching stratospheric heights and in recent years tech companies like Datorama and Funnel.io, SuperMetrics and Adverity have appeared to give marketeers a data intelligence platform to deal with the welter of spreadsheets and reports necessary to track everything.

Last year, Vienna HQ’d Adverity closed an €11 million Series B funding round for its AI-driven platform to produce actionable insights in real-time for marketers.

Today it’s announcing a Series C financing round of $30 million, bringing the total amount it has raised to $50 million. The latest funding round is led by Valley-based Sapphire Ventures . Also participating is Mangrove Capital Partners, Felix Capital, SAP.iO and aws Gründerfonds who have all re-invested in this latest round. 

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Adverity raises $30 million to collect, prep, and analyze marketing data

Adverity, a data analytics startup targeting applications in media, marketing, and ecommerce, today announced that it raised $30 million in equity financing, bringing its total raised to $50 million.

By accelerating R&D and growth within Adverity’s offices domestic and abroad, the fresh capital could help the company’s customers — among them Ikea, Red Bull, Unilever, MediaCom, and IPG Mediabrands — address the challenges AI and machine learning present with respect to productization. According to Algorithmia, 50% of companies spend between 8 and 90 days deploying a single AI model, with 18% taking longer than 90 days

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