Hero, a virtual shopping platform, has introduced a “Stories” feature, the company announced on Thursday. The tool allows brands to create short-form, shoppable videos highlighting their products that can be shared within their online store.
According to the company survey of about 1,500 consumers, the company found that shoppers wanted short, relevant videos, more product experts than influencers and the ability to visualize products in an authentic way. Hero’s survey showed that 64% found the inability to see products up close as they would in person was their least favorite aspect of online shopping.
“Static product images and boring text descriptions simply aren’t cutting it,” the company wrote in its announcement. “Today’s shoppers want to see real video content about their favorite products, from experts who know them best.”