SAP.iO Foundry Tel Aviv launched yesterday its startup accelerator program focused on consumer engagement, together with the digital business transformation company Publicis Sapient. Seven startups have been selected to join the program, all are focused on developing advanced marketing and commerce solutions to help brands improve their consumer engagement.

“Recent year events and new market challenges in the Consumer Industries, emphasized the importance of expanding our partner portfolio in the e-commerce and marketing domains, and led us to launch a dedicated program with that focus.” says Lior Weizman, Director of SAP.iO Foundry Tel Aviv. “After screening startups from more than 30 countries, 7 startups originating from Israel, US, Poland and UK were selected. The selected startups present advanced capabilities in their fields and have a strong track record of success, will enable SAP’s clients to engage in new ways with their customers.”

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