GoFundMe, the world’s leading fundraising platform, today released new data about the state of giving in New York City. The findings, which combine new internal GoFundMe data with the results of a survey* conducted by Perksy among 1,000 New Yorkers in April 2021, demonstrate the kindness and resilience of the nation’s largest city.
While only 1% of New Yorkers described themselves as kind in the Perksy survey, data from GoFundMe between January 2020 and March 2021 indicates otherwise. In that period of time, GoFundMe found that:
- Approximately $150 million was raised on GoFundMe by New Yorkers for people, causes, and organizations in need.
- A New Yorker donated to a fundraiser every 30 seconds.
- Over half of donors in New York City were first time donors.
- Over 40% of donations made by New Yorkers were anonymous, a signal of the city’s understated generosity.
- Over one-third of the fundraisers started by New Yorkers were for someone else.
“The data speaks volumes about the resilience and strong sense of community New Yorkers demonstrated over the past year,” said Emily Wolverton, Head of Analytics at GoFundMe. “With New York City often considered a microcosm of the United States, we’re inspired by the city’s generosity and commitment to uplifting one another that our research uncovered. From helping a friend in need to supporting a local coffee shop, we see the kindness of New Yorkers everyday on GoFundMe.”