Currently more than 50 % of all shoes purchased online are returned, most of them due to an improper fit. Fashion Industry company Footprint Technologies and SAP are going to change that. Their cloud-based Artificial Intelligence solution helps online shoe buyers to find their perfect fit, on the first try. The footprint app is installed into online shoe retailers’ web-shops, using SAP Commerce Cloud as a proven connector. Online retailers increase their profitability by minimizing size- and fit-related returns, customers are happy and the planet benefits from saving CO2 emissions and packaging waste.